VML South Africa
Associate Director, Marketing Science
VML South Africa, Chicago, Illinois, United States, 60290
Where you shine:
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.Associate Director leads the Marketing Science team by providing analytics-based strategic insights and direction to aid in the development of creative strategy and measurement plans for clients. Working closely with Marketing Science Leads, Account Management, Creative, Research, and Media teams, provides an internal consultative perspective on retailer and cultural trends, shopper behavior, and commerce technology. Supports the agency new business opportunities as requested.
What your success will look like:
Thought leader to account teams (agency and client) on campaign planning and campaign effectiveness
Define key metrics and set goals
Incorporate opportunity sizing and predictive ROI analysis into planning
Understanding shifting landscapes in commerce and commerce technology
Finger on the pulse when it comes to cultural trends across generations
Develop strategic recommendations from results in format of strategic stories & playbooks
Function as the subject matter expert for retail and commerce
Research best-in-class examples from other brands in and out of the category
Support agency new business opportunities by bringing new methodologies and strategies and leveraging data to guide growth opportunities
Interrogate client briefs to ensure all information is complete
Develop client and creative presentations in Keynote and PowerPoint on key strategies and insights, barriers, and ways in
Maintain good working relationships with creative leaders
Review the work of Analytics team members and provide feedback and recommendations
Who you are and what you bring:
Minimum of 5+ years of experience performing and leading analytics initiatives
Experience in CPG industry and highly proficient in working with data/tools like Nielsen, IRI, Numerator; able to speak to metrics and learnings from these data sets with high confidence
Strong cultural and detective skills and experience analyzing business problems
Advanced Keynote and PowerPoint skills
Proficient knowledge of IRI/Simmons is a benefit
Critical thinking; draw conclusions, find creative solutions, structured problem-solving approach
Ability to build relationships across teams, departments, vendors, and clients
Collaborate and communicate complex, technical concepts to a non-quantitative audience
Ability to effectively manage timelines and deliverables of multiple projects simultaneously
What we offer:
Passionate, driven people
| We champion a culture of people that do extraordinary work.
Consciously cultivated culture
| We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
Competitive benefits
| What we offer full-time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
Growth-minded opportunities
| We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
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Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.Associate Director leads the Marketing Science team by providing analytics-based strategic insights and direction to aid in the development of creative strategy and measurement plans for clients. Working closely with Marketing Science Leads, Account Management, Creative, Research, and Media teams, provides an internal consultative perspective on retailer and cultural trends, shopper behavior, and commerce technology. Supports the agency new business opportunities as requested.
What your success will look like:
Thought leader to account teams (agency and client) on campaign planning and campaign effectiveness
Define key metrics and set goals
Incorporate opportunity sizing and predictive ROI analysis into planning
Understanding shifting landscapes in commerce and commerce technology
Finger on the pulse when it comes to cultural trends across generations
Develop strategic recommendations from results in format of strategic stories & playbooks
Function as the subject matter expert for retail and commerce
Research best-in-class examples from other brands in and out of the category
Support agency new business opportunities by bringing new methodologies and strategies and leveraging data to guide growth opportunities
Interrogate client briefs to ensure all information is complete
Develop client and creative presentations in Keynote and PowerPoint on key strategies and insights, barriers, and ways in
Maintain good working relationships with creative leaders
Review the work of Analytics team members and provide feedback and recommendations
Who you are and what you bring:
Minimum of 5+ years of experience performing and leading analytics initiatives
Experience in CPG industry and highly proficient in working with data/tools like Nielsen, IRI, Numerator; able to speak to metrics and learnings from these data sets with high confidence
Strong cultural and detective skills and experience analyzing business problems
Advanced Keynote and PowerPoint skills
Proficient knowledge of IRI/Simmons is a benefit
Critical thinking; draw conclusions, find creative solutions, structured problem-solving approach
Ability to build relationships across teams, departments, vendors, and clients
Collaborate and communicate complex, technical concepts to a non-quantitative audience
Ability to effectively manage timelines and deliverables of multiple projects simultaneously
What we offer:
Passionate, driven people
| We champion a culture of people that do extraordinary work.
Consciously cultivated culture
| We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
Competitive benefits
| What we offer full-time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
Growth-minded opportunities
| We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
#J-18808-Ljbffr