Penguin Random House
Senior Marketing Manager, Spanish-Language Books, Grupo Editorial (Hybrid)
Penguin Random House, Miami, Florida, us, 33222
Penguin Random House Grupo Editorial has an exciting opportunity for a Senior Marketing Manager to join our US team located in Miami, FL. Reporting to the Marketing Director, this role will develop and implement traditional and digital marketing and publicity strategies for a wide variety of fiction and nonfiction Spanish-language titles across the PRHGE imprints and its specific audiences.Please apply by July 22, 2024 and include your resume and salary requirements for consideration.Responsibilities:
Develop and implement comprehensive marketing strategies and campaigns to achieve business objectives.Work closely with authors and partners on media tours and publicity initiatives. Develop and handle relationships with media, bloggers, and influencers with the objective of gaining coverage for books and authors. Write press releases.Execute the e-mail marketing plan: creation and scheduling of mailings, periodic newsletters, and email marketing campaigns targeted to consumers.Manage social media channels.Track metrics and success criteria for all marketing efforts. Able to work with appropriate quantitative and qualitative data for analysis and reporting, from online and offline sources, with a variety of formats and structures.Organize and coordinate company’s participation in trade shows and book fairs as well as author events.Communicate plans and strategies to in-house team, including editorial and sales department.Occasionally travel with authors for book tours.Work on catalogs, ads, banners, and direct mail as required for the audience and seasonal list.Provide additional digital marketing and website support as needed.Requirements:
Native level in Spanish, fluent in English.Knowledge of the Hispanic market in the US preferred.Great leadership and team management skills.Highly organized and detail-oriented.Excellent communication skills.Demonstrates exceptional customer service abilities, including empathy, patience, advocacy, and conflict resolution.Strong ability to receive and implement feedback effectively.Proficient in analyzing data and aligning outcomes with business objectives.Skilled in integrating digital marketing, traditional editorial marketing, and publicity strategies.Proficiency in Canva or Photoshop and Microsoft Office.Self-motivated and capable of taking a hands-on approach when necessary.The salary range for this position is $76,000-$80,000. All positions are currently eligible for annual profit award or bonus, subject to Company results.Un día sin leer es un día perdido.Company:
Penguin Random House Grupo Editorial (USA) LLCCountry:
United States of AmericaState/Region:
FloridaCity:
MiamiPostal Code:
33156Job ID:
271942Date: Jul 2, 2024Location: Miami, FL, US, 33156Nearest Major Market:
MiamiJob Segment:
Marketing Manager, Graphic Design, Manager, Bilingual, Marketing, Creative, Management
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.#J-18808-LjbffrRemote working/work at home options are available for this role.
Develop and implement comprehensive marketing strategies and campaigns to achieve business objectives.Work closely with authors and partners on media tours and publicity initiatives. Develop and handle relationships with media, bloggers, and influencers with the objective of gaining coverage for books and authors. Write press releases.Execute the e-mail marketing plan: creation and scheduling of mailings, periodic newsletters, and email marketing campaigns targeted to consumers.Manage social media channels.Track metrics and success criteria for all marketing efforts. Able to work with appropriate quantitative and qualitative data for analysis and reporting, from online and offline sources, with a variety of formats and structures.Organize and coordinate company’s participation in trade shows and book fairs as well as author events.Communicate plans and strategies to in-house team, including editorial and sales department.Occasionally travel with authors for book tours.Work on catalogs, ads, banners, and direct mail as required for the audience and seasonal list.Provide additional digital marketing and website support as needed.Requirements:
Native level in Spanish, fluent in English.Knowledge of the Hispanic market in the US preferred.Great leadership and team management skills.Highly organized and detail-oriented.Excellent communication skills.Demonstrates exceptional customer service abilities, including empathy, patience, advocacy, and conflict resolution.Strong ability to receive and implement feedback effectively.Proficient in analyzing data and aligning outcomes with business objectives.Skilled in integrating digital marketing, traditional editorial marketing, and publicity strategies.Proficiency in Canva or Photoshop and Microsoft Office.Self-motivated and capable of taking a hands-on approach when necessary.The salary range for this position is $76,000-$80,000. All positions are currently eligible for annual profit award or bonus, subject to Company results.Un día sin leer es un día perdido.Company:
Penguin Random House Grupo Editorial (USA) LLCCountry:
United States of AmericaState/Region:
FloridaCity:
MiamiPostal Code:
33156Job ID:
271942Date: Jul 2, 2024Location: Miami, FL, US, 33156Nearest Major Market:
MiamiJob Segment:
Marketing Manager, Graphic Design, Manager, Bilingual, Marketing, Creative, Management
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.#J-18808-LjbffrRemote working/work at home options are available for this role.