Launch Potato
Email Growth Marketing Lead
Launch Potato, Houston, Texas, United States, 77246
WHO ARE WE?
Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.
BASE SALARY:
$100,000 to $140,000 per year, paid bi-monthly
MUST HAVE:
Email never sleeps, you are obsessed with the grind and have a never-ending passion for winning. You have expertise in lifecycle marketing (Email, SMS, and Push Notifications)
HOURS:
EST hours, an inherent drive to check the data off standard hours (weekends & evenings included)
YOUR ROLE
You will be directly responsible for driving the end-to-end lifecycle marketing strategy and execution for Launch Potato email program which spans multiple properties with millions of monthly consumer visits. This is an opportunity to be an owner and a doer, someone who will 10x what this brand is currently doing. (This is NOT a managerial role). We need a Doer, and the only limitations are your imagination and data-driven creativity as you launch new initiatives and campaigns that impact millions of consumers monthly.
You are driven by your own motivation and success, you should be the one telling us when the job is done, not the other way around. You love the never ending pursuit for perfection in lifecycle marketing which allows you to thrive in an extremely fast-paced, dynamic environment. You are going to be rolling up your sleeves and need to understand consumer psychology and the need for quality content and messaging. You have a self desire to put yourself in the customer's shoes and solve pain points that enable longstanding growth.
You must be passionate about being hands on in data and utilize insights to drive your email strategies from ideation, to send, to inboxing and action. You thrive on success and the impact that your work has on consumers as well as the impact to the business: Revenue, Life Time Value (LTV), and Revenue per User (RPU).
SUCCESS LOOKS LIKEOptimizing and expanding our automation set for prospective and existing investors to create more of a "one-to-one" experience, as well as generating a flywheel of testing and feedbackDeveloping thoughtful and sophisticated omnichannel campaigns across email, sms, push notificationsAs the marketing lead, you'll consistently A/B test your creatives, subject lines, and other parts for the creative to ensure best in class performance metricsCreate end to end consumer journeys that increase both engagement and lifetime retention valueWork across the entire messaging and yield team to create opportunities for cross marketing across the vast array of financial services within FinanceBuzzUsing qualitative and quantitative data sets you'll own the analysis and presentation of results, including individual campaigns, long-standing automations, and the state of the program, flagging trends and offering solutions to make the whole lifecycle and marketing team betterPartnering with our Messaging Operations Manager to set up automated messaging streams and consumer lists that allow for correct data architecture within our marketing ESPActing as a day to day leader of email code by debugging other teammates' work and keeping up to speed with the latest trends and platformsYou have a true owner's mentality and you want to win more than anything. You'll figure out how to constantly strive for better performance metrics and engagement across all mediums under your purviewWHAT YOU NEED TO SUCCEED
4-8 years of email marketing/remarketing experienceExtensive experience in the performance marketing/lead generation industryProven experience delivering on department and/or company level key resultsHighly analytical and hands-on expertise with data using primarily first party dataExperienced with BI tools (we use Looker), Excel/G-Suite, platform data tools, etc.Effectively grown and scaled messaging revenue in previous companiesStrong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of performancePossess an insatiable curiosity and drive to winNICE TO HAVES
Previous experience within the insurance or performance lead generation spaceWorked with paid media teams to understand where the transition from ad to signup isExperience with SMS and Push Notifications is highly desirableA strong understanding of deliverability drivers
Total Compensation & Rewards
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to make your impact in a profitable, high-growth company? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.
BASE SALARY:
$100,000 to $140,000 per year, paid bi-monthly
MUST HAVE:
Email never sleeps, you are obsessed with the grind and have a never-ending passion for winning. You have expertise in lifecycle marketing (Email, SMS, and Push Notifications)
HOURS:
EST hours, an inherent drive to check the data off standard hours (weekends & evenings included)
YOUR ROLE
You will be directly responsible for driving the end-to-end lifecycle marketing strategy and execution for Launch Potato email program which spans multiple properties with millions of monthly consumer visits. This is an opportunity to be an owner and a doer, someone who will 10x what this brand is currently doing. (This is NOT a managerial role). We need a Doer, and the only limitations are your imagination and data-driven creativity as you launch new initiatives and campaigns that impact millions of consumers monthly.
You are driven by your own motivation and success, you should be the one telling us when the job is done, not the other way around. You love the never ending pursuit for perfection in lifecycle marketing which allows you to thrive in an extremely fast-paced, dynamic environment. You are going to be rolling up your sleeves and need to understand consumer psychology and the need for quality content and messaging. You have a self desire to put yourself in the customer's shoes and solve pain points that enable longstanding growth.
You must be passionate about being hands on in data and utilize insights to drive your email strategies from ideation, to send, to inboxing and action. You thrive on success and the impact that your work has on consumers as well as the impact to the business: Revenue, Life Time Value (LTV), and Revenue per User (RPU).
SUCCESS LOOKS LIKEOptimizing and expanding our automation set for prospective and existing investors to create more of a "one-to-one" experience, as well as generating a flywheel of testing and feedbackDeveloping thoughtful and sophisticated omnichannel campaigns across email, sms, push notificationsAs the marketing lead, you'll consistently A/B test your creatives, subject lines, and other parts for the creative to ensure best in class performance metricsCreate end to end consumer journeys that increase both engagement and lifetime retention valueWork across the entire messaging and yield team to create opportunities for cross marketing across the vast array of financial services within FinanceBuzzUsing qualitative and quantitative data sets you'll own the analysis and presentation of results, including individual campaigns, long-standing automations, and the state of the program, flagging trends and offering solutions to make the whole lifecycle and marketing team betterPartnering with our Messaging Operations Manager to set up automated messaging streams and consumer lists that allow for correct data architecture within our marketing ESPActing as a day to day leader of email code by debugging other teammates' work and keeping up to speed with the latest trends and platformsYou have a true owner's mentality and you want to win more than anything. You'll figure out how to constantly strive for better performance metrics and engagement across all mediums under your purviewWHAT YOU NEED TO SUCCEED
4-8 years of email marketing/remarketing experienceExtensive experience in the performance marketing/lead generation industryProven experience delivering on department and/or company level key resultsHighly analytical and hands-on expertise with data using primarily first party dataExperienced with BI tools (we use Looker), Excel/G-Suite, platform data tools, etc.Effectively grown and scaled messaging revenue in previous companiesStrong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of performancePossess an insatiable curiosity and drive to winNICE TO HAVES
Previous experience within the insurance or performance lead generation spaceWorked with paid media teams to understand where the transition from ad to signup isExperience with SMS and Push Notifications is highly desirableA strong understanding of deliverability drivers
Total Compensation & Rewards
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to make your impact in a profitable, high-growth company? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.