Amazon
Principal Content Strategist, NA Sales & Marketing
Amazon, Seattle, Washington, us, 98127
Job ID: 2718624 | Amazon.com Services LLCThe Amazon Device Brand Studio (DBS) is seeking a Principal Content Strategist. This senior-level role is responsible for leading development of strategic brand voice guidance for Amazon Devices and Services, developing messaging frameworks for core Devices brands, and driving consistent execution of content across multiple channels and segments.
This individual will work cross-functionally to create a cohesive content ecosystem that engages target audiences, drives desired actions, and lands Amazon parent brand and Devices and Services sub-brand strategies across marketing and communications efforts. The Content Strategist will leverage data-driven insights to continuously optimize the content portfolio and ensure maximum impact.
This role will work closely with Brand Strategy, Creative Direction and Product to create frameworks and mechanisms that drive consistency across the entire customer funnel, across all audiences. This role will be responsible for and drive stewardship of brand voice and copywriting strategy and guidance.
The successful candidate is a self-starter comfortable with ambiguity and navigating cross-functional stakeholders, with strong attention to detail, and who thrives in a fast-paced environment.Key Responsibilities
Implement a content governance framework to maintain consistency, quality, and relevance across all content assetsCreate and maintain brand voice guidance that intersects the Amazon parent brand guidance with Devices and Services sub-brands to drive a consistent voice across the brand portfolioTaking core positioning from brand strategy, this role will further progress the messaging framework to support a range of engaging storytelling content across multiple channelsDevelop mechanisms to optimize handoffs between strategy, creative, and other core teams involved in GTM developmentCollaborate closely with brand strategy, marketing, communications, product, and creative teams to ensure seamless brand voice integration and content consistencyCollaborate with brand strategy, marketing, product, and subject matter experts to define content goals, themes, and messaging that resonate with the target audienceAnalyze content performance data, identify trends and insights, and make data-driven recommendations to continuously improve the content strategyStay up-to-date on industry best practices, emerging content formats, and relevant technology tools to enhance the content experienceUsing both internal and external AI tools, develop ways to scale the copywriting capacity in the Devices organizationDevelop a content strategy and editorial calendar that outlines the types of content to be created, distribution channels, publishing cadence, and measurement criteriaChampion a culture of content excellence, providing training and guidance to cross-functional teams on content strategy principles and frameworksBASIC QUALIFICATIONS
10+ years of professional non-internship marketing experienceExperience building, executing and scaling cross-functional marketing programsExceptional strategic and creative thinking skills, with the ability to translate business objectives into impactful, innovative experiencesPREFERRED QUALIFICATIONS
Experience with creating GTM initiatives at scaleExperience working cross-functionally across marketing, product management, analytics, UX, and researchAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit
https://www.amazon.jobs/en/disability/us .Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits .Posted:
July 30, 2024
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This individual will work cross-functionally to create a cohesive content ecosystem that engages target audiences, drives desired actions, and lands Amazon parent brand and Devices and Services sub-brand strategies across marketing and communications efforts. The Content Strategist will leverage data-driven insights to continuously optimize the content portfolio and ensure maximum impact.
This role will work closely with Brand Strategy, Creative Direction and Product to create frameworks and mechanisms that drive consistency across the entire customer funnel, across all audiences. This role will be responsible for and drive stewardship of brand voice and copywriting strategy and guidance.
The successful candidate is a self-starter comfortable with ambiguity and navigating cross-functional stakeholders, with strong attention to detail, and who thrives in a fast-paced environment.Key Responsibilities
Implement a content governance framework to maintain consistency, quality, and relevance across all content assetsCreate and maintain brand voice guidance that intersects the Amazon parent brand guidance with Devices and Services sub-brands to drive a consistent voice across the brand portfolioTaking core positioning from brand strategy, this role will further progress the messaging framework to support a range of engaging storytelling content across multiple channelsDevelop mechanisms to optimize handoffs between strategy, creative, and other core teams involved in GTM developmentCollaborate closely with brand strategy, marketing, communications, product, and creative teams to ensure seamless brand voice integration and content consistencyCollaborate with brand strategy, marketing, product, and subject matter experts to define content goals, themes, and messaging that resonate with the target audienceAnalyze content performance data, identify trends and insights, and make data-driven recommendations to continuously improve the content strategyStay up-to-date on industry best practices, emerging content formats, and relevant technology tools to enhance the content experienceUsing both internal and external AI tools, develop ways to scale the copywriting capacity in the Devices organizationDevelop a content strategy and editorial calendar that outlines the types of content to be created, distribution channels, publishing cadence, and measurement criteriaChampion a culture of content excellence, providing training and guidance to cross-functional teams on content strategy principles and frameworksBASIC QUALIFICATIONS
10+ years of professional non-internship marketing experienceExperience building, executing and scaling cross-functional marketing programsExceptional strategic and creative thinking skills, with the ability to translate business objectives into impactful, innovative experiencesPREFERRED QUALIFICATIONS
Experience with creating GTM initiatives at scaleExperience working cross-functionally across marketing, product management, analytics, UX, and researchAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit
https://www.amazon.jobs/en/disability/us .Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits .Posted:
July 30, 2024
#J-18808-Ljbffr