Snowflake Computing
Sr. Customer Marketing Lead
Snowflake Computing, San Mateo, California, United States, 94409
Build the future of data. Join the Snowflake team.
Snowflake is looking for a Sr. Customer Marketing Lead who shares our passion for ground-breaking technology and customer storytelling. In this role, you will be an integral part of the brand marketing organization designed to put our customers at the heart of everything we do and strategically build customer stories that showcase the power of the Snowflake platform. The customer marketing team partners with the sales and marketing organization to build relationships with customers and share these amazing outcomes through webinars, case studies, blogs, conferences, speakers, and more.
The Sr. Customer Marketing Lead will join the wider customer marketing team in developing customer references for use cases across industries and technical workloads. This role reports to the Senior Manager, Customer Marketing and is part of the larger Brand Marketing function which includes Brand Management, Brand Design, Voice and Storytelling, Video Production, and Web Experience.
WHAT YOU'LL DO:
Always put the customer first: build meaningful customer relationships and help tell Snowflake's story through our customers in a way that brings value to them as wellLiaise between the Sales, Product, Demand Generation, and Partner teams to identify strong customer championsManage our global Data Drivers Awards, Snowflake's annual premier customer awards program, to ensure we highlight Snowflake's top customers and give our customers the recognition they deserveManage our video testimonial program from end-to-end, including identifying globally recognizable customers, working with top tier video agencies, storyboarding, working with editing teams, identifying the best solution to publish and promote our videos, and implementing processes, systems and tools to scale the program on a global level.Help scale customer advocacy content by driving new customer videos, case studies, media opportunities, testimonials, webinars, etc.Support customer engagement and storytelling needs for events, webinars, and conferences. This includes everything from sourcing speakers, organizing customer meetups, and prepping speakersTrack, analyze and optimize customer engagement and advocacy effortsManage and maintain the communication cycle with existing customer champions while continuously recruiting new customer advocatesStrategize new and effective ways to engage with key customers and recruit them for customer advocacyCoordinate with Sales and Product Marketing to build out customer stories that align with key themes, use cases, and industriesMeasure and report on the performance of customer marketing campaignsStay up-to-date on industry trends and best practices in customer marketing to drive continuous improvement and innovationWHAT YOU'LL HAVE:Customer-centric mindset with a passion for building an nurturing customer relationships and understanding their unique use casesCreative approach to delivering innovative and engaging customer experiencesDemonstrated ability to build and nurture enduring relationships with enterprise customers, from practitioners to leadership/executive at Forbes 2000 companiesEffective written and verbal communication skills and a high level of attention to detailHighly organized, self directed, and expert in working cross-functionally in an ever-changing environmentStrong project management skills with the ability to drive initiatives from conception to executionExperience with marketing automation platforms, customer relationship management systems, and analytics toolsPREFERRED SKILLS AND EDUCATION:Proven experience with 10 years in customer marketing, ideally within the technology industryBachelor degree in Marketing, Business, or similar disciplineExperience with Google Suite, Salesforce, Tableau, and WrikeWill accept any suitable combination of education, experience, or trainingLET'S DO THIS!
The Snowflake Customer Marketing team is a small, tight-knit, dynamic group who are responsible for building and maintaining customer relationships to drive retention, loyalty, and advocacy. We're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. If you want to play a part in building a global iconic brand that puts customers first, we want to hear from you!
This is a hybrid role, with a dedicated three days in the San Mateo office .
Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
Snowflake is looking for a Sr. Customer Marketing Lead who shares our passion for ground-breaking technology and customer storytelling. In this role, you will be an integral part of the brand marketing organization designed to put our customers at the heart of everything we do and strategically build customer stories that showcase the power of the Snowflake platform. The customer marketing team partners with the sales and marketing organization to build relationships with customers and share these amazing outcomes through webinars, case studies, blogs, conferences, speakers, and more.
The Sr. Customer Marketing Lead will join the wider customer marketing team in developing customer references for use cases across industries and technical workloads. This role reports to the Senior Manager, Customer Marketing and is part of the larger Brand Marketing function which includes Brand Management, Brand Design, Voice and Storytelling, Video Production, and Web Experience.
WHAT YOU'LL DO:
Always put the customer first: build meaningful customer relationships and help tell Snowflake's story through our customers in a way that brings value to them as wellLiaise between the Sales, Product, Demand Generation, and Partner teams to identify strong customer championsManage our global Data Drivers Awards, Snowflake's annual premier customer awards program, to ensure we highlight Snowflake's top customers and give our customers the recognition they deserveManage our video testimonial program from end-to-end, including identifying globally recognizable customers, working with top tier video agencies, storyboarding, working with editing teams, identifying the best solution to publish and promote our videos, and implementing processes, systems and tools to scale the program on a global level.Help scale customer advocacy content by driving new customer videos, case studies, media opportunities, testimonials, webinars, etc.Support customer engagement and storytelling needs for events, webinars, and conferences. This includes everything from sourcing speakers, organizing customer meetups, and prepping speakersTrack, analyze and optimize customer engagement and advocacy effortsManage and maintain the communication cycle with existing customer champions while continuously recruiting new customer advocatesStrategize new and effective ways to engage with key customers and recruit them for customer advocacyCoordinate with Sales and Product Marketing to build out customer stories that align with key themes, use cases, and industriesMeasure and report on the performance of customer marketing campaignsStay up-to-date on industry trends and best practices in customer marketing to drive continuous improvement and innovationWHAT YOU'LL HAVE:Customer-centric mindset with a passion for building an nurturing customer relationships and understanding their unique use casesCreative approach to delivering innovative and engaging customer experiencesDemonstrated ability to build and nurture enduring relationships with enterprise customers, from practitioners to leadership/executive at Forbes 2000 companiesEffective written and verbal communication skills and a high level of attention to detailHighly organized, self directed, and expert in working cross-functionally in an ever-changing environmentStrong project management skills with the ability to drive initiatives from conception to executionExperience with marketing automation platforms, customer relationship management systems, and analytics toolsPREFERRED SKILLS AND EDUCATION:Proven experience with 10 years in customer marketing, ideally within the technology industryBachelor degree in Marketing, Business, or similar disciplineExperience with Google Suite, Salesforce, Tableau, and WrikeWill accept any suitable combination of education, experience, or trainingLET'S DO THIS!
The Snowflake Customer Marketing team is a small, tight-knit, dynamic group who are responsible for building and maintaining customer relationships to drive retention, loyalty, and advocacy. We're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. If you want to play a part in building a global iconic brand that puts customers first, we want to hear from you!
This is a hybrid role, with a dedicated three days in the San Mateo office .
Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.