Lake Michigan Credit Union
Marketing Manager
Lake Michigan Credit Union, Grand Rapids, Michigan, us, 49528
Title:
Marketing Manager
Primary Location:
Grand Rapids
Employee Status:
full-time, exempt
Estimated Hours/Week:
38
Remote:
No
What You'll Get:
(note varied offerings based on role and hours)Weekly PayComprehensive Health & Wellness package including Medical (with prescription coverage), Dental, and visionMatching Health Savings Account Contributions, Dependent Care flexible spending account (FSA)Retirement options like 401 (k) with company match and pension.Paid time off: Vacation, Personal days, paid holidays, paid volunteer time, sick days, & flex time.Tuition reimbursementTo see a full list of our benefit offerings - check out this helpful guide!About this position:
LMCU is looking for a Marketing Manager that will work as a liaison between the marketing department and our internal business groups ("clients"), serving as the "voice" for the client. The Marketing Manager performs account service work and gains an in-depth understanding of the client's business and marketing goals and objectives, their market and competitive challenges, and learn about their products and competition along with doing preliminary planning. Additionally, the Marketing Manager, reporting to the VP of Marketing, will assist in creating an annual marketing plan for each client, including a 12-month marketing calendar along with the appropriate tracking/measurement variables.
What you'll do:
Provide planning work to create and help with the implementation of a 12-month annual marketing plan for each client.Maintain a thorough understanding of the client's business environment and goals by participating in meetings, conducting appropriate competitive research, working with client and staff (ex. going on calls with Loan Officers, meeting realtors and mortgage customers and prospects) and staying current on industry trends.Become heavily involved in the CRM system and its capabilities to help manage the segmentation of member data to identify opportunities to grow our business. Identify member segments and life stages and the member segments with the greatest propensity (wants and needs) for particular products and services.Conduct/participate in regular client meetings, providing ideas and suggestions on strategic initiatives, develop written call reports, and follow up on key marketing projects by working with marketing staff (art department, project manager, web designer, etc.) to ensure client marketing goals are achieved.Manage the tracking and evaluation (ROI) for various marketing projects, make recommendations for improvement and provide analysis and reporting (analytics) based on the outcome versus goal.Organize research, primary and secondary, and organize the findings in a written report and communicating relevant finds to the client and marketing staff.Ensure projects are completed in a timely manner by working with marketing staff and clients and communicating status to all relevant parties.What You'll Bring: You'll like this position if you have...
Five years to eight years of similar or related experience, including preparatory experience, in a marketing role.A bachelor's degree in advertising, marketing or business. Master's degree in communication or MBA, preferred but not required.Proficient with Excel, PowerPoint, Work and CRM (Microsoft Dynamics).Proficient at problem solving.Excellent analytical and math skills - calculations, forecasts and budgeting.
Who We Are:
We're proud of our past, thrilled with our present, and couldn't be more excited about our future! Lake Michigan Credit Union has grown to become one of the largest credit unions in the nation with our headquarters in West Michigan.
As a credit union, LMCU is a not for profit institution, owned by its members, instead of corporate stock holders. We are accountable directly to our members, and they directly share in our success - benefitting by lower and fewer fees, better savings and checking interest rates, lower cost mortgages and a host of other advantages that simply don't exist at traditional banks.
It's about always doing what's best and right for our members - it guides everything we do.
From friendly, knowledgeable and professional employees who greet you by name, to offering stellar value at every turn, LMCU works for its members.
Working with LMCU you can grow and advance in your career and work with talented teams that help you become better each and every day. As an employee you can have confidence in knowing your work is having an impact by supporting our mission of serving our members' lifetime financial needs.
You'll be encouraged to innovate and excel and we're committed to your empowerment as an employee, providing ongoing training, development, support, and opportunities for you to achieve your career goals.
Have additional questions about the role?
You may email us at:
Careers@lmcu.org
If you lack access to the internet or internet connectivity, or have a disability that hinders your ability to apply online, please choose one of the following options to obtain assistance:
Call us at:
(616) 242-9790
Mail your resume to:
5664 Prairie Creek Drive, Caledonia, MI 49316
Please Note:
These options are reserved for use by individuals requesting an accommodation as a candidate. Information received via these options will be routed to our HR team, who will provide appropriate assistance to facilitate the completion of LMCU's online application.
LMCU is an Equal Opportunity Employer
Marketing Manager
Primary Location:
Grand Rapids
Employee Status:
full-time, exempt
Estimated Hours/Week:
38
Remote:
No
What You'll Get:
(note varied offerings based on role and hours)Weekly PayComprehensive Health & Wellness package including Medical (with prescription coverage), Dental, and visionMatching Health Savings Account Contributions, Dependent Care flexible spending account (FSA)Retirement options like 401 (k) with company match and pension.Paid time off: Vacation, Personal days, paid holidays, paid volunteer time, sick days, & flex time.Tuition reimbursementTo see a full list of our benefit offerings - check out this helpful guide!About this position:
LMCU is looking for a Marketing Manager that will work as a liaison between the marketing department and our internal business groups ("clients"), serving as the "voice" for the client. The Marketing Manager performs account service work and gains an in-depth understanding of the client's business and marketing goals and objectives, their market and competitive challenges, and learn about their products and competition along with doing preliminary planning. Additionally, the Marketing Manager, reporting to the VP of Marketing, will assist in creating an annual marketing plan for each client, including a 12-month marketing calendar along with the appropriate tracking/measurement variables.
What you'll do:
Provide planning work to create and help with the implementation of a 12-month annual marketing plan for each client.Maintain a thorough understanding of the client's business environment and goals by participating in meetings, conducting appropriate competitive research, working with client and staff (ex. going on calls with Loan Officers, meeting realtors and mortgage customers and prospects) and staying current on industry trends.Become heavily involved in the CRM system and its capabilities to help manage the segmentation of member data to identify opportunities to grow our business. Identify member segments and life stages and the member segments with the greatest propensity (wants and needs) for particular products and services.Conduct/participate in regular client meetings, providing ideas and suggestions on strategic initiatives, develop written call reports, and follow up on key marketing projects by working with marketing staff (art department, project manager, web designer, etc.) to ensure client marketing goals are achieved.Manage the tracking and evaluation (ROI) for various marketing projects, make recommendations for improvement and provide analysis and reporting (analytics) based on the outcome versus goal.Organize research, primary and secondary, and organize the findings in a written report and communicating relevant finds to the client and marketing staff.Ensure projects are completed in a timely manner by working with marketing staff and clients and communicating status to all relevant parties.What You'll Bring: You'll like this position if you have...
Five years to eight years of similar or related experience, including preparatory experience, in a marketing role.A bachelor's degree in advertising, marketing or business. Master's degree in communication or MBA, preferred but not required.Proficient with Excel, PowerPoint, Work and CRM (Microsoft Dynamics).Proficient at problem solving.Excellent analytical and math skills - calculations, forecasts and budgeting.
Who We Are:
We're proud of our past, thrilled with our present, and couldn't be more excited about our future! Lake Michigan Credit Union has grown to become one of the largest credit unions in the nation with our headquarters in West Michigan.
As a credit union, LMCU is a not for profit institution, owned by its members, instead of corporate stock holders. We are accountable directly to our members, and they directly share in our success - benefitting by lower and fewer fees, better savings and checking interest rates, lower cost mortgages and a host of other advantages that simply don't exist at traditional banks.
It's about always doing what's best and right for our members - it guides everything we do.
From friendly, knowledgeable and professional employees who greet you by name, to offering stellar value at every turn, LMCU works for its members.
Working with LMCU you can grow and advance in your career and work with talented teams that help you become better each and every day. As an employee you can have confidence in knowing your work is having an impact by supporting our mission of serving our members' lifetime financial needs.
You'll be encouraged to innovate and excel and we're committed to your empowerment as an employee, providing ongoing training, development, support, and opportunities for you to achieve your career goals.
Have additional questions about the role?
You may email us at:
Careers@lmcu.org
If you lack access to the internet or internet connectivity, or have a disability that hinders your ability to apply online, please choose one of the following options to obtain assistance:
Call us at:
(616) 242-9790
Mail your resume to:
5664 Prairie Creek Drive, Caledonia, MI 49316
Please Note:
These options are reserved for use by individuals requesting an accommodation as a candidate. Information received via these options will be routed to our HR team, who will provide appropriate assistance to facilitate the completion of LMCU's online application.
LMCU is an Equal Opportunity Employer