LogicMonitor
Senior Content Marketing Manager, AI
LogicMonitor, San Francisco, California, United States, 94199
We love going to work and think you should too. Our team is dedicated to trust, customer obsession, agility, and striving to be better every day. These values serve as the foundation of our culture, guiding our actions and driving us towards excellence. We foster a culture of performance and recognition, allowing us to transform growth as we enable our employees to do the best work of their careers.
Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.This position is based in San Francisco, CA.
Across the globe, our Centers of Energy serve as hubs where we accelerate productivity and collaboration, inspire creativity, and cultivate a culture of connection and celebration. Our teams coordinate their time in Centers of Energy to reflect how they work best.LogicMonitor is proud to be an equal opportunity employer. We deeply care about our employees’ well-being, fostering an environment where every individual is valued and respected. We celebrate the diversity of our team and are committed to fostering a culture of inclusivity. Come as you are, be yourself, and let's grow together.What You'll Do:LM Envision, LogicMonitor's leading hybrid observability platform powered by AI, helps modern enterprises gain operational visibility into and predictability across their IT stacks, so they can continue to deliver extraordinary employee and customer experiences. Reporting to the General Manager, AI, this role is responsible for leading LogicMonitor’s content marketing efforts for the Edwin AI product portfolio, while also contributing to inbound pipeline creation efforts across all regions. As part of an incubation team within LogicMonitor, you will wear multiple hats and be the chief architect of the content strategy and be responsible for creating compelling content that drives inbound leads, supports pipeline growth and elevates Edwin AI’s market presence.A successful candidate will be strategic, results-driven, collaborative, and comfortable working with a large team of high-performers who thrive in an environment of continuous innovation. This individual will build and manage a complex framework by which data-driven decisions fuel LogicMonitor’s growth, and they will have expertise in overseeing broad capabilities across the following functional areas:Integrated Campaign Marketing
– inbound lead development (MDRs), ABM, persona-based nurtures, distribution/syndication channels, promotions, launchesDigital Marketing
– collaborate with central Marketing team on organic SEO, paid media (Google AdWords, Bing, LinkedIn, paid social), review sites (Capterra, G2 Crowd, IT Central Station, TrustRadius)Here's a closer look at this key role:Develop and execute a comprehensive content marketing strategy aligned with Edwin AI’s business goalsCreate high-quality, engaging content including blog posts, whitepapers, case studies, and thought leadership piecesOptimize content for SEO and lead generationCollaborate with the demand generation team to create content that supports campaign objectivesEnsure consistent quality of planning and execution for demand generation programs that support quarterly pipeline and bookings targetsAlign inbound lead generation channels to drive market interest, buying intent, and pipeline opportunityDrive demand gen targets and pipeline forecasts in support of marketing, sales, and company objectivesDevelop content for nurture streams and lead magnetsContribute to the planning and execution of integrated marketing campaignsSupport social media efforts for Edwin AIContribute to email marketing campaigns and strategyTrack and analyze content performance metricsUse data-driven insights to continuously improve content strategy and executionReport on content marketing KPIs and their impact on pipeline and revenueWork closely with product, sales, and technical teams to ensure content accuracy and relevanceWhat You'll Need:7+ years of content marketing experience, preferably in high-growth B2B tech or SaaS, driving revenue impactProven track record of creating content that drives leads and contributes to pipeline growthStrong understanding of AI, machine learning, and IT infrastructure conceptsExperience with content management systems, SEO best practices, and analytics toolsFamiliarity with marketing automation platforms and demand generation tacticsExperience working in fast-paced, startup-like environmentsStrong project management and organizational skillsExperience marketing to IT technology buyers at various levels in a recurring revenue modelCore understanding of web analytics and conversion rate optimization to drive opportunity prioritizationProven success in developing actionable segmentation strategies to drive awareness and lead acquisition effortsAbility to navigate ambiguity, make informed decisions with the best available data, and navigate competing prioritiesExceptional writing and presentation skills, with the ability to explain complex technical concepts clearly
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Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.This position is based in San Francisco, CA.
Across the globe, our Centers of Energy serve as hubs where we accelerate productivity and collaboration, inspire creativity, and cultivate a culture of connection and celebration. Our teams coordinate their time in Centers of Energy to reflect how they work best.LogicMonitor is proud to be an equal opportunity employer. We deeply care about our employees’ well-being, fostering an environment where every individual is valued and respected. We celebrate the diversity of our team and are committed to fostering a culture of inclusivity. Come as you are, be yourself, and let's grow together.What You'll Do:LM Envision, LogicMonitor's leading hybrid observability platform powered by AI, helps modern enterprises gain operational visibility into and predictability across their IT stacks, so they can continue to deliver extraordinary employee and customer experiences. Reporting to the General Manager, AI, this role is responsible for leading LogicMonitor’s content marketing efforts for the Edwin AI product portfolio, while also contributing to inbound pipeline creation efforts across all regions. As part of an incubation team within LogicMonitor, you will wear multiple hats and be the chief architect of the content strategy and be responsible for creating compelling content that drives inbound leads, supports pipeline growth and elevates Edwin AI’s market presence.A successful candidate will be strategic, results-driven, collaborative, and comfortable working with a large team of high-performers who thrive in an environment of continuous innovation. This individual will build and manage a complex framework by which data-driven decisions fuel LogicMonitor’s growth, and they will have expertise in overseeing broad capabilities across the following functional areas:Integrated Campaign Marketing
– inbound lead development (MDRs), ABM, persona-based nurtures, distribution/syndication channels, promotions, launchesDigital Marketing
– collaborate with central Marketing team on organic SEO, paid media (Google AdWords, Bing, LinkedIn, paid social), review sites (Capterra, G2 Crowd, IT Central Station, TrustRadius)Here's a closer look at this key role:Develop and execute a comprehensive content marketing strategy aligned with Edwin AI’s business goalsCreate high-quality, engaging content including blog posts, whitepapers, case studies, and thought leadership piecesOptimize content for SEO and lead generationCollaborate with the demand generation team to create content that supports campaign objectivesEnsure consistent quality of planning and execution for demand generation programs that support quarterly pipeline and bookings targetsAlign inbound lead generation channels to drive market interest, buying intent, and pipeline opportunityDrive demand gen targets and pipeline forecasts in support of marketing, sales, and company objectivesDevelop content for nurture streams and lead magnetsContribute to the planning and execution of integrated marketing campaignsSupport social media efforts for Edwin AIContribute to email marketing campaigns and strategyTrack and analyze content performance metricsUse data-driven insights to continuously improve content strategy and executionReport on content marketing KPIs and their impact on pipeline and revenueWork closely with product, sales, and technical teams to ensure content accuracy and relevanceWhat You'll Need:7+ years of content marketing experience, preferably in high-growth B2B tech or SaaS, driving revenue impactProven track record of creating content that drives leads and contributes to pipeline growthStrong understanding of AI, machine learning, and IT infrastructure conceptsExperience with content management systems, SEO best practices, and analytics toolsFamiliarity with marketing automation platforms and demand generation tacticsExperience working in fast-paced, startup-like environmentsStrong project management and organizational skillsExperience marketing to IT technology buyers at various levels in a recurring revenue modelCore understanding of web analytics and conversion rate optimization to drive opportunity prioritizationProven success in developing actionable segmentation strategies to drive awareness and lead acquisition effortsAbility to navigate ambiguity, make informed decisions with the best available data, and navigate competing prioritiesExceptional writing and presentation skills, with the ability to explain complex technical concepts clearly
#J-18808-Ljbffr