DoorDash USA
Manager, Media Measurement and Optimization Lead
DoorDash USA, San Francisco, California, United States, 94199
About the Team
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for an experienced consumer growth marketer to join our growing consumer marketing team at a pivotal and exciting time for DoorDash.
The consumer growth marketing team is focused on building and nurturing our consumer base by building a relationship with our consumer and providing them with an engaging and relevant cross-channel experience. The consumer growth marketing team at DoorDash is growing rapidly and it is expected this person will be a leader on the team, help develop our marketing approach, and grow their career as the team expands.
About the RoleWe’re looking for a talented and driven performance marketer with strong knowledge of offline and online media, and optimization to join our Consumer Growth Marketing team. This role will offer you the opportunity to have an immediate impact by managing media and creative optimization for all “offline” media channels. You’ll be at the forefront of leading analysis, solving complex problems, and making strategic recommendations to drive the business forward. As a key team member on the Offline Marketing Team, you’ll be responsible for overseeing performance measurement and optimization across the following channels (TV, OTT, Audio, OOH etc). You will also be responsible to monitor and provide recommendations for all offline associated digital marketing such as: Programmatic Video, Streaming Audio, Podcasts, YouTube, etc. You will be responsible for figuring out how to deploy our paid media budget across these channels and optimize the media mix to our success metrics.
In this role you will get the opportunity to work cross-functionally with other DoorDash teams (including the Martech, Analytics, Creative and Product teams) and as well as with our agency partners to test and
implement new marketing strategies and optimization best practices.
You’ll work very closely with our Analytics team to build tools & dashboarding to better analyze, measure and optimize campaign performance.
You’re excited about this opportunity because you will…
Drive our
understanding of the impact of more than 30% of our media investment , ensuring we are implementing learnings across both brand and performance objectives
Build and manage an
experimentation roadmap
to optimize performance including A/B creative tests, incrementality tests, new channel launches and brand lift tests
Work closely with agencies and in-house teams to
optimize media buying
in an effort to hit aggressive growth targets in a cost-effective manner
Establish channel forecasts and budget recommendations , with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
Test new channel/product features to identify incremental audiences and inventory for accelerating growth
Collaborate and partner with other teams and stakeholders to ensure goals are met
We’re excited about you because…You are results-oriented with demonstrated analyzing and optimizing large budgets across media channels. You are highly analytical and count A/B testing, optimizing customer acquisition costs, and analyzing campaign performance among your core competencies. You are creative and collaborative and work well with teams to tackle challenging problems. Most importantly, you are eager to roll up your sleeves to find opportunities and efficiencies in a fast-moving company at the forefront of on-demand delivery. Also, you probably love delivery!
Strong experience working with (or at) offline measurement tools (examples: Data+Math, iSpot, Kantar, Lucid, Dynata, Nielsen, Comscore, UpWave, YouGov, Numerator, Vivix, etc.), with experience building and managing measurement programs including interactions to internal and external stakeholders
Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions
Strong understanding of marketing analytics and the nuances of managing media with limited data signals based on today’s privacy environment.
Experience in advertising effectiveness analysis, marketing mix modeling, multi-touch attribution and ROI measurement
Knowledge of SQL, Python or other data processing scripts - required
Experience with offline marketing channels such as; TV, Print, OOH, Experiential, Partnerships, and associated online channels such as; OTT, CTV, DRTV, Podcasts, & Display
Financial operations understanding and application of using media mix modeling to make financial decisions
You are proactive, thrive in a fast-paced environment, and have an outstanding ability to think creatively, identify and resolve problems
You are highly proficient in Excel/Google Sheets, as well as a strong grasp of A/B testing, and metrics driven performance marketing
You have attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Ability to synthesize complex ideas into actionable recommendations for senior executives
Understanding of mass media, brand strategy, or event planning and discrete, measurable targets
Analytically-minded, structured thinker - you get excited when insights jump out of the data and consider analyzing campaign performance among your core competencies
Strategic and business-minded - you find trends in your data and look for the “so what”
Creative and collaborative - you love working with a team and creatively solving challenging problems
Bias to action to achieve success in a fast moving environment
Experience with Web & App Tracking/Attribution
Experience working on multi-sided marketplace businesses (preferred)
A BA/BS degree and 7+ years of related performance marketing or data analytics experience
Applied mathematics, statistics, or econometrics education or relevant background
CompensationThe location-specific base salary range for this position is listed below. Compensation in other geographies may vary.
Actual compensation within the pay range will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. For roles that are available to be filled remotely, base salary is localized according to employee work location. Please discuss your intended work location with your recruiter for more information.
DoorDash cares about you and your overall well-being, and that’s why we offer a comprehensive benefits package, for full-time employees, that includes healthcare benefits, a 401(k) plan including an employer match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, paid time off, paid parental leave, and several paid holidays, among others.
In addition to base salary, the compensation package for this role also includes opportunities for equity grants.
We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on June 20, 2024.Please see the independent bias audit report covering our use of Covey here.
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Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for an experienced consumer growth marketer to join our growing consumer marketing team at a pivotal and exciting time for DoorDash.
The consumer growth marketing team is focused on building and nurturing our consumer base by building a relationship with our consumer and providing them with an engaging and relevant cross-channel experience. The consumer growth marketing team at DoorDash is growing rapidly and it is expected this person will be a leader on the team, help develop our marketing approach, and grow their career as the team expands.
About the RoleWe’re looking for a talented and driven performance marketer with strong knowledge of offline and online media, and optimization to join our Consumer Growth Marketing team. This role will offer you the opportunity to have an immediate impact by managing media and creative optimization for all “offline” media channels. You’ll be at the forefront of leading analysis, solving complex problems, and making strategic recommendations to drive the business forward. As a key team member on the Offline Marketing Team, you’ll be responsible for overseeing performance measurement and optimization across the following channels (TV, OTT, Audio, OOH etc). You will also be responsible to monitor and provide recommendations for all offline associated digital marketing such as: Programmatic Video, Streaming Audio, Podcasts, YouTube, etc. You will be responsible for figuring out how to deploy our paid media budget across these channels and optimize the media mix to our success metrics.
In this role you will get the opportunity to work cross-functionally with other DoorDash teams (including the Martech, Analytics, Creative and Product teams) and as well as with our agency partners to test and
implement new marketing strategies and optimization best practices.
You’ll work very closely with our Analytics team to build tools & dashboarding to better analyze, measure and optimize campaign performance.
You’re excited about this opportunity because you will…
Drive our
understanding of the impact of more than 30% of our media investment , ensuring we are implementing learnings across both brand and performance objectives
Build and manage an
experimentation roadmap
to optimize performance including A/B creative tests, incrementality tests, new channel launches and brand lift tests
Work closely with agencies and in-house teams to
optimize media buying
in an effort to hit aggressive growth targets in a cost-effective manner
Establish channel forecasts and budget recommendations , with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
Test new channel/product features to identify incremental audiences and inventory for accelerating growth
Collaborate and partner with other teams and stakeholders to ensure goals are met
We’re excited about you because…You are results-oriented with demonstrated analyzing and optimizing large budgets across media channels. You are highly analytical and count A/B testing, optimizing customer acquisition costs, and analyzing campaign performance among your core competencies. You are creative and collaborative and work well with teams to tackle challenging problems. Most importantly, you are eager to roll up your sleeves to find opportunities and efficiencies in a fast-moving company at the forefront of on-demand delivery. Also, you probably love delivery!
Strong experience working with (or at) offline measurement tools (examples: Data+Math, iSpot, Kantar, Lucid, Dynata, Nielsen, Comscore, UpWave, YouGov, Numerator, Vivix, etc.), with experience building and managing measurement programs including interactions to internal and external stakeholders
Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions
Strong understanding of marketing analytics and the nuances of managing media with limited data signals based on today’s privacy environment.
Experience in advertising effectiveness analysis, marketing mix modeling, multi-touch attribution and ROI measurement
Knowledge of SQL, Python or other data processing scripts - required
Experience with offline marketing channels such as; TV, Print, OOH, Experiential, Partnerships, and associated online channels such as; OTT, CTV, DRTV, Podcasts, & Display
Financial operations understanding and application of using media mix modeling to make financial decisions
You are proactive, thrive in a fast-paced environment, and have an outstanding ability to think creatively, identify and resolve problems
You are highly proficient in Excel/Google Sheets, as well as a strong grasp of A/B testing, and metrics driven performance marketing
You have attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Ability to synthesize complex ideas into actionable recommendations for senior executives
Understanding of mass media, brand strategy, or event planning and discrete, measurable targets
Analytically-minded, structured thinker - you get excited when insights jump out of the data and consider analyzing campaign performance among your core competencies
Strategic and business-minded - you find trends in your data and look for the “so what”
Creative and collaborative - you love working with a team and creatively solving challenging problems
Bias to action to achieve success in a fast moving environment
Experience with Web & App Tracking/Attribution
Experience working on multi-sided marketplace businesses (preferred)
A BA/BS degree and 7+ years of related performance marketing or data analytics experience
Applied mathematics, statistics, or econometrics education or relevant background
CompensationThe location-specific base salary range for this position is listed below. Compensation in other geographies may vary.
Actual compensation within the pay range will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. For roles that are available to be filled remotely, base salary is localized according to employee work location. Please discuss your intended work location with your recruiter for more information.
DoorDash cares about you and your overall well-being, and that’s why we offer a comprehensive benefits package, for full-time employees, that includes healthcare benefits, a 401(k) plan including an employer match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, paid time off, paid parental leave, and several paid holidays, among others.
In addition to base salary, the compensation package for this role also includes opportunities for equity grants.
We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on June 20, 2024.Please see the independent bias audit report covering our use of Covey here.
#J-18808-Ljbffr