TextNow
Senior Product Manager, Ads
TextNow, San Francisco, California, United States, 94199
TextNow’s Revenue pod is seeking a
Senior Product Manager, Ads
in this mission-critical role to own a key piece of our business and drive our primary revenue stream. Focused on individual responsibility and rapid development, this role will lead the product development lifecycle for our current and future mobile ad products, meet or exceed aggressive revenue targets, and deliver high-quality ad experiences that keep TextNow free for our customers.
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.
What You'll Do
Product Strategy: as the owner of the Ad Product workstream, drive alignment and clarity with key stakeholders on overarching product strategy, business priorities, and roadmap and link them to key customer and business outcomes.Product Execution: Negotiate and set clear expectations about what you need to meet key objectives and the ROI your work will deliver.Feature Specification: Create requirements documents that clearly define the functionality and capabilities, articulating what and why to your pod and stakeholders.Product Delivery: Participate in standups, sprint planning, and team alignment meetings to ensure your pod has a clear understanding of the scope of work, milestones, and timelines of each feature (or bug) in the development roadmap.Quality Assurance: Be accountable for the quality of your product and how it impacts our customers' experience and our app’s performance.Voice of the Customer: Be the expert in what your customers need - gather and synthesize direct customer feedback, insights, qualitative and quantitative data to inform a user-centric approach that solves customer pain points.Fluency with Data: Be accountable for the target metrics and outcomes to measure success of each feature, write experimentation documents, and iterate rapidly as you assess performance and find areas for improvement and optimization.Team Leadership & Stakeholder Management: Drive clarity and alignment across key stakeholders (Product, Engineering, Quality Assurance, Data, Revenue Operations, Ad Sales, Lifecycle Marketing, and executive stakeholders) with clear communication throughout the Product Development Lifecycle.Who You Are
A B2C Ad Product Manager with 5+ years and proven accomplishments leading the product development lifecycle from concept (briefs, wireframes, PRDs), through development (sprint planning/grooming, roadmapping), through launch (Go-To-Market, A/B testing, rollouts, and general availability).Must have specialization within the iOS/Android mobile ad tech ecosystem, ad products (especially native formats), Google Ad Manager (GAM), and integrating ad network SDKs.Familiarity with Ad metrics (Requests, Fill, Render Rates, Impressions, CPM, CTR, CPA), with bonus points if you have prior Ad Operations (trafficking, yield optimization) experience.Experience gathering First Party Data, key value targeting, and funneling internal data to GAM.Experience managing stakeholder expectations across Product Design, Ad Sales, Ad Operations, Engineering, Data, Marketing, User Research, Legal, and Finance.A heavy collaborator, someone comfortable managing communications to different audiences, styles, and parts of the business.Prior startup experience is helpful (but not necessary).Being scrappy will help you hit the ground running.
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Senior Product Manager, Ads
in this mission-critical role to own a key piece of our business and drive our primary revenue stream. Focused on individual responsibility and rapid development, this role will lead the product development lifecycle for our current and future mobile ad products, meet or exceed aggressive revenue targets, and deliver high-quality ad experiences that keep TextNow free for our customers.
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.
What You'll Do
Product Strategy: as the owner of the Ad Product workstream, drive alignment and clarity with key stakeholders on overarching product strategy, business priorities, and roadmap and link them to key customer and business outcomes.Product Execution: Negotiate and set clear expectations about what you need to meet key objectives and the ROI your work will deliver.Feature Specification: Create requirements documents that clearly define the functionality and capabilities, articulating what and why to your pod and stakeholders.Product Delivery: Participate in standups, sprint planning, and team alignment meetings to ensure your pod has a clear understanding of the scope of work, milestones, and timelines of each feature (or bug) in the development roadmap.Quality Assurance: Be accountable for the quality of your product and how it impacts our customers' experience and our app’s performance.Voice of the Customer: Be the expert in what your customers need - gather and synthesize direct customer feedback, insights, qualitative and quantitative data to inform a user-centric approach that solves customer pain points.Fluency with Data: Be accountable for the target metrics and outcomes to measure success of each feature, write experimentation documents, and iterate rapidly as you assess performance and find areas for improvement and optimization.Team Leadership & Stakeholder Management: Drive clarity and alignment across key stakeholders (Product, Engineering, Quality Assurance, Data, Revenue Operations, Ad Sales, Lifecycle Marketing, and executive stakeholders) with clear communication throughout the Product Development Lifecycle.Who You Are
A B2C Ad Product Manager with 5+ years and proven accomplishments leading the product development lifecycle from concept (briefs, wireframes, PRDs), through development (sprint planning/grooming, roadmapping), through launch (Go-To-Market, A/B testing, rollouts, and general availability).Must have specialization within the iOS/Android mobile ad tech ecosystem, ad products (especially native formats), Google Ad Manager (GAM), and integrating ad network SDKs.Familiarity with Ad metrics (Requests, Fill, Render Rates, Impressions, CPM, CTR, CPA), with bonus points if you have prior Ad Operations (trafficking, yield optimization) experience.Experience gathering First Party Data, key value targeting, and funneling internal data to GAM.Experience managing stakeholder expectations across Product Design, Ad Sales, Ad Operations, Engineering, Data, Marketing, User Research, Legal, and Finance.A heavy collaborator, someone comfortable managing communications to different audiences, styles, and parts of the business.Prior startup experience is helpful (but not necessary).Being scrappy will help you hit the ground running.
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