Marketing Communication and Content Specialist

The Marketing Communication and Content Specialist role involves creating messages and content that informs, educates, and persuades customers to engage with iGAM's Industrial Equipment Products and Services. This person will coordinate promotional material design, manage online and offline communication channels, and ensure consistent branding. They will also engage in content creation, social media management, and industry networking. The ideal candidate should be detail-oriented, creative, and a self-starter. Proficiency in Microsoft Office, graphic design tools (such as Photoshop or Canva), and familiarity with B2B eCommerce and marketing management software are essential skills for this role.

IGAM is a new and improved re-launch of a business-to-business industrial machinery marketplace.

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following:• Responsible for internal and external communications and content marketing strategies• Author SEO-optimized content each week for Web, blog, email marketing, PR and social media• Design assets needed for website banners, digital and print collateral, business cards & social media• Create, edit and proof-read marketing materials• Develop and maintain content calendar• Compile content for monthly newsletter• Maintain consistent branding across projectso Maintaining brand guide + all applications of the brando Develop and maintain brand identity and tone• Plan special events, and attended events on company's behalf• Write video scripts, transcripts and descriptions/key words for YouTube channel• Assist with leads in CRM• Email blast content creation in CRM• Edit and format PowerPoint presentations for Sales and Leadership• Work collaboratively with team members, partner organizations, media and vendorsOrder and assist with design of wearables, give-aways, etc.Education and Experience

Bachelor's

degree preferredOR

Minimum

5-years experience in a similar rolePlease note:

Examples of prior work will be requested during the interview processMinimum Qualifications (Skills and Abilities)

• Proficient in Microsoft Products (Word, Excel, PowerPoint, Outlook)• Graphic design, advanced capabilities in either Photoshop or Canva• Familiar with Social Media Management Software• Social Media Content Creation (primarily LinkedIn) & Promotion• Understanding of Industrial Equipment and Industry is an asset• Familiar with B2B eCommerce• Familiar with Marketing Management Software• Prior use of CRM SystemWork Environment

The majority of the workday will be spent sitting at a

computerRegular

working hours are [specify hours], with occasional overtime as requiredThis is a

hybrid role with a mixture of working from home and visits to our

headquarters in Detroit, MichiganTravel Requirements

Minimal to no work travel is required

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