Bentley University
Senior Associate Director, Strategic Content
Bentley University, Waltham, Massachusetts, United States, 02452
Job Description SummaryAre you a storyteller? Want to work on a beautiful campus with tons of student activity and energy? In a flexible environment that balances home and work life? Then this job’s for you. The Senior Associate Director for Strategic Content will take a leading role in telling Bentley University’s story in multiple formats, including online stories, social media, photos and video. Reporting to the Assistant Vice President for Strategic Communications, this person will manage and edit a team of writers and social media producers who work to engage students, faculty, staff, alumni, prospective students and parents, and other external and internal audiences in support of the university’s key messages and overall brand.
Essential DutiesManage and lead a team of writers and social media producers, brainstorming stories, social media content, photo and video, and editing the content through to publication.Actively identify and assign stories that demonstrate the breadth of the Bentley experience and attract viewers to the website and social media channels while supporting the university’s key messages.Manage an editorial calendar that ensures a steady flow of compelling stories about life at Bentley, aligning with key events on campus; keeping messages consistent across channels; and providing content for the website, social media, e-newsletters and more.Leverage a strong command of grammar and storytelling to ensure that content is clear, interesting and accessible by multiple audiences.Work with the Assistant Vice President for Strategic Communications to lead biweekly meetings to share and brainstorm story ideas with communicators from across the university, ensuring that the content produced is shared as widely as possible.Measure engagement with the stories, social media and other content produced to reach and interact with audiences where they are most active online.
Other DutiesWork in a team environment, sharing ideas and working with colleagues in Strategic Communications and across the university, to build relationships and identify stories to pursue.Manage three direct reports in a manner that inspires their creativity and best work and maintains high morale.Post content to the website using the university’s content management system. (Training is provided.)Write copy for the website and other communications as needed.
Minimum QualificationsAbility to work with, lead, mentor, edit and manage writers and social media producers.Ability to envision and assign stories in different formats, e.g., online stories, social media, photos, graphics and video.Exceptional writing and editing skills with acute attention to grammar and spelling.Demonstrated ability to proof and rewrite copy for accuracy, brevity, clarity and style.Bachelor’s degree from an accredited university, preferably in journalism, English, communications or a related field.Six or more years of editing, writing and project management experience including three or more years managing one or more staff.Work or personal experience that contributes to the institution-wide commitment to diversity and inclusion.Ability to work well in a fun, team environment, including at least two days per week on the Bentley campus.We do not expect every candidate to be equally skilled in all these areas, and this is not a complete list of all relevant qualifications that applicants might have. Reaching talent across a range of backgrounds and experiences is very important to us. So if you’re excited about this role but your past experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Work EnvironmentTypical office setting with extensive sitting and computer work.Ability to travel within and outside of campus for work related meetings and events.
Bentley University requires references checks and may conduct other pre-employment screening.
DIVERSITY STATEMENTBentley University strives to create a campus community that welcomes the exchange of ideas, and fosters a culture that values differences and views them as a strength in our community.Bentley University is an Equal Opportunity Employer, building strength through diversity. The University is committed to building a community of talented students, faculty and staff who reflect the diversity of global business. We strongly encourage applications from persons from underrepresented groups, individuals with disabilities, covered veterans and those with diverse experiences and backgrounds.
PIb7c36e8e3255-35216-35205278
Essential DutiesManage and lead a team of writers and social media producers, brainstorming stories, social media content, photo and video, and editing the content through to publication.Actively identify and assign stories that demonstrate the breadth of the Bentley experience and attract viewers to the website and social media channels while supporting the university’s key messages.Manage an editorial calendar that ensures a steady flow of compelling stories about life at Bentley, aligning with key events on campus; keeping messages consistent across channels; and providing content for the website, social media, e-newsletters and more.Leverage a strong command of grammar and storytelling to ensure that content is clear, interesting and accessible by multiple audiences.Work with the Assistant Vice President for Strategic Communications to lead biweekly meetings to share and brainstorm story ideas with communicators from across the university, ensuring that the content produced is shared as widely as possible.Measure engagement with the stories, social media and other content produced to reach and interact with audiences where they are most active online.
Other DutiesWork in a team environment, sharing ideas and working with colleagues in Strategic Communications and across the university, to build relationships and identify stories to pursue.Manage three direct reports in a manner that inspires their creativity and best work and maintains high morale.Post content to the website using the university’s content management system. (Training is provided.)Write copy for the website and other communications as needed.
Minimum QualificationsAbility to work with, lead, mentor, edit and manage writers and social media producers.Ability to envision and assign stories in different formats, e.g., online stories, social media, photos, graphics and video.Exceptional writing and editing skills with acute attention to grammar and spelling.Demonstrated ability to proof and rewrite copy for accuracy, brevity, clarity and style.Bachelor’s degree from an accredited university, preferably in journalism, English, communications or a related field.Six or more years of editing, writing and project management experience including three or more years managing one or more staff.Work or personal experience that contributes to the institution-wide commitment to diversity and inclusion.Ability to work well in a fun, team environment, including at least two days per week on the Bentley campus.We do not expect every candidate to be equally skilled in all these areas, and this is not a complete list of all relevant qualifications that applicants might have. Reaching talent across a range of backgrounds and experiences is very important to us. So if you’re excited about this role but your past experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Work EnvironmentTypical office setting with extensive sitting and computer work.Ability to travel within and outside of campus for work related meetings and events.
Bentley University requires references checks and may conduct other pre-employment screening.
DIVERSITY STATEMENTBentley University strives to create a campus community that welcomes the exchange of ideas, and fosters a culture that values differences and views them as a strength in our community.Bentley University is an Equal Opportunity Employer, building strength through diversity. The University is committed to building a community of talented students, faculty and staff who reflect the diversity of global business. We strongly encourage applications from persons from underrepresented groups, individuals with disabilities, covered veterans and those with diverse experiences and backgrounds.
PIb7c36e8e3255-35216-35205278