Konica Minolta Business Solutions
Content Marketing Manager - All Covered
Konica Minolta Business Solutions, Manassas, Virginia, United States, 22110
Job Description
Overview
Develop and Execute Content Strategy:Design and implement a comprehensive content strategy that aligns with business goals and targets key audiences. This includes understanding market trends, audience needs, and competitor strategies.Content Creation and Management:Oversee the creation of high-quality, engaging content across various channels, including websites, blogs, social media, email campaigns, and more.Ensure content consistency in style, tone, and voice.SEO and Content Optimization:Utilize SEO best practices to improve content visibility and search engine rankings.Conduct keyword research and implement optimization techniques to drive organic traffic and enhance user experience.Performance Analysis and Reporting:Monitor and analyze content performance using tools like Google Analytics and Hubspot.Provide regular reports to stakeholders, highlighting successes and areas for improvement.Team Collaboration:Work closely with cross-functional teams, including product marketing, design, sales and customer success, to ensure cohesive and effective content marketing efforts.Provide guidance and support to external content creators and editors.Innovate and Implement New Channels:Explore and implement new content distribution channels to expand reach and engagement.Manage content launch dates and project deadlines using tools like content calendars and project management software (Monday.com).
Responsibilities
SEO Expertise: Understanding of search engine optimization and content optimization techniques. Ability to stay updated with the latest SEO trends and algorithms.Strong Writing and Editing: Exceptional writing and editing skills to produce and refine high-quality content that tells a story and engages the audience.Data Analysis: Proficient in analyzing data from various sources, such as web analytics, keyword analysis, and A/B testing, to make informed decisions about content strategy.Technical Proficiency: Familiarity with content management systems, SEO tools, and social media platforms. Ability to navigate and utilize these tools effectively.Creative Thinking: Innovative mindset with the ability to think outside the box and develop creative solutions to content marketing challenges.Project Management: Strong organizational skills to manage multiple projects and meet deadlines. Experience with content calendars and project management tools is a plus.Core CompentenciesGrowth Mindset:
Is curious and embraces challenges as learning opportunities. Acknowledges and takesownership for own areas of development by seeking feedback from others to continuously grow. Believes that abilities and talent are assets that everyone can develop with effort and perseverance, benefiting the organization as a whole.Collaboration:
Builds and fosters collaboration inside and outside the organization; works together with others towards common goals to contribute to team and organizational performance; supports individual and team success by breaking silos, sharing information, connecting people and mobilizing key resources.Customer Centricity:
Engages with internal and external customers as a partner, by listening to and understanding their latent and evolving needs. Takes customers' business, environmental and social sustainability challenges into consideration and co-creates innovative and tailored solutions together. Identifies opportunities to improve customer experience, creates added value and enhances customer engagement.
Qualifications
Bachelor's degree in Marketing, Communications, Journalism, or a related field.5+ years of experience in content marketing functions, digital marketing, or a similar role.Proven track record of developing and executing successful content strategies.Experience in the IT services industry is a plus.Self-motivated, organized, and detail-oriented, with the ability to manage multiple projects and deadlines.Team-oriented, collaborative, and customer-focused, with the ability to work cross-functionally and build relationships.
About Us
Konica Minolta's journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world. The same purpose that kept us moving then, keeps us moving now. Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the workplace to achieve true connectivity through the Intelligent Connected Workplace. The company guides and supports its clients' digital transformation through its expansive office technology portfolio, including IT Services (All Covered), intelligent information management, managed print services and industrial and commercial print solutions. Konica Minolta has been included on CRN's MSP 500 list nine times and The World Technology Awards named the company a finalist in the IT Software category. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for sixteen consecutive years, and is proud to be ranked on the Forbes 2021 America's Best-in-State employers list. The company received Keypoint Intelligence's BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its bizhub i-Series. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine consecutive years and has spent six years on the Global 100 Most Sustainable Corporations in the World list. Konica Minolta partners with its clients to give shape to ideas and works to bring value to our society. For more information, please visit us online and follow Konica Minolta on Facebook, YouTube, LinkedIn and Twitter.
EOE Statement
Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.
Overview
Develop and Execute Content Strategy:Design and implement a comprehensive content strategy that aligns with business goals and targets key audiences. This includes understanding market trends, audience needs, and competitor strategies.Content Creation and Management:Oversee the creation of high-quality, engaging content across various channels, including websites, blogs, social media, email campaigns, and more.Ensure content consistency in style, tone, and voice.SEO and Content Optimization:Utilize SEO best practices to improve content visibility and search engine rankings.Conduct keyword research and implement optimization techniques to drive organic traffic and enhance user experience.Performance Analysis and Reporting:Monitor and analyze content performance using tools like Google Analytics and Hubspot.Provide regular reports to stakeholders, highlighting successes and areas for improvement.Team Collaboration:Work closely with cross-functional teams, including product marketing, design, sales and customer success, to ensure cohesive and effective content marketing efforts.Provide guidance and support to external content creators and editors.Innovate and Implement New Channels:Explore and implement new content distribution channels to expand reach and engagement.Manage content launch dates and project deadlines using tools like content calendars and project management software (Monday.com).
Responsibilities
SEO Expertise: Understanding of search engine optimization and content optimization techniques. Ability to stay updated with the latest SEO trends and algorithms.Strong Writing and Editing: Exceptional writing and editing skills to produce and refine high-quality content that tells a story and engages the audience.Data Analysis: Proficient in analyzing data from various sources, such as web analytics, keyword analysis, and A/B testing, to make informed decisions about content strategy.Technical Proficiency: Familiarity with content management systems, SEO tools, and social media platforms. Ability to navigate and utilize these tools effectively.Creative Thinking: Innovative mindset with the ability to think outside the box and develop creative solutions to content marketing challenges.Project Management: Strong organizational skills to manage multiple projects and meet deadlines. Experience with content calendars and project management tools is a plus.Core CompentenciesGrowth Mindset:
Is curious and embraces challenges as learning opportunities. Acknowledges and takesownership for own areas of development by seeking feedback from others to continuously grow. Believes that abilities and talent are assets that everyone can develop with effort and perseverance, benefiting the organization as a whole.Collaboration:
Builds and fosters collaboration inside and outside the organization; works together with others towards common goals to contribute to team and organizational performance; supports individual and team success by breaking silos, sharing information, connecting people and mobilizing key resources.Customer Centricity:
Engages with internal and external customers as a partner, by listening to and understanding their latent and evolving needs. Takes customers' business, environmental and social sustainability challenges into consideration and co-creates innovative and tailored solutions together. Identifies opportunities to improve customer experience, creates added value and enhances customer engagement.
Qualifications
Bachelor's degree in Marketing, Communications, Journalism, or a related field.5+ years of experience in content marketing functions, digital marketing, or a similar role.Proven track record of developing and executing successful content strategies.Experience in the IT services industry is a plus.Self-motivated, organized, and detail-oriented, with the ability to manage multiple projects and deadlines.Team-oriented, collaborative, and customer-focused, with the ability to work cross-functionally and build relationships.
About Us
Konica Minolta's journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world. The same purpose that kept us moving then, keeps us moving now. Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the workplace to achieve true connectivity through the Intelligent Connected Workplace. The company guides and supports its clients' digital transformation through its expansive office technology portfolio, including IT Services (All Covered), intelligent information management, managed print services and industrial and commercial print solutions. Konica Minolta has been included on CRN's MSP 500 list nine times and The World Technology Awards named the company a finalist in the IT Software category. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for sixteen consecutive years, and is proud to be ranked on the Forbes 2021 America's Best-in-State employers list. The company received Keypoint Intelligence's BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its bizhub i-Series. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine consecutive years and has spent six years on the Global 100 Most Sustainable Corporations in the World list. Konica Minolta partners with its clients to give shape to ideas and works to bring value to our society. For more information, please visit us online and follow Konica Minolta on Facebook, YouTube, LinkedIn and Twitter.
EOE Statement
Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.