Rep Fitness
Senior Social Media Manager
Rep Fitness, Broomfield, Colorado, United States, 80020
JOB DESCRIPTION
Job Title:
Senior Social Media Manager
Department:
Brand/Creative Team
Reports To:
Support Operations Manager
FLSA Status:
Exempt
Compensation Base Range:
$90,000.00 - $105,000.00 Annually
WHO WE ARE:
REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 150+ fitness enthusiasts, our mission is to "Improve Lives by Sharing our Passion for Strength." Our commitment to innovation, customer service, and value sets us apart.
We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. works out together, and we regularly invite to join us. We organize fun to test our limits - and the .
At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there's flexibility about which days and hours.
OUR CORE VALUES:
Think Like a Customer
- We empathize with our customers; understand the 'why' behind every decision we make
Progress not Perfection
- We don't let perfect get in the way of good; we are better today than we were yesterday
Positive Attitude
- Be a glass half-full kind of person and remember to have fun
Teamwork without Ego
- We put the team above ourselves; we only win together
Take Initiative
- We drive momentum; if there is an opportunity to make us better, we want to hear it
WHAT'S IN IT FOR YOU:
Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.
We offer an
exceptional
compensation package which includes:
DAY ONE BENEFITS!Medical, Dental, Vision (100% premiums covered by REP for employee only coverage)Health Savings Account (HSA) with employer contributionsFlexible Spending Account (FSA) optionsLTD/STD, Life and AD&D (100% premiums covered by REP)401k and Roth options with employer match up to 4%Employee Assistance Program (EAP)RECHARGE YOURSELF!
4 weeks of PTO accrued during your first year48 hours of sick leave annually7 paid company holidays with an additional floating holidayPaid Parental leave after 6 months of employmentBirthday - Paid day offPUMPED-UP PERKS!
Unique bonus structure that rewards exceptional individual performance as well as company-wide performanceQuarterly funded company perksFull access to employee gymEmployee discount on REP equipment and apparelDaily snacks and drinks provided by REP (for onsite employees)'Fitness' casual attireCompany and team building eventsProfessional growth and development within the organizationLIFE-WORK balanceABOUT THE ROLE:
We are looking for an experienced and innovative Senior Social Media Manager to lead our social media strategy and execution. The ideal candidate will have a proven track record in social media management, content creation, and influencer marketing, with a deep understanding of the fitness and strength industry. This role requires strong leadership skills in mentoring, coaching and developing, strategic thinking, and the ability to leverage AI tools for efficient and effective content creation.
ESSENTIAL FUNCTIONS:
include the following. Other duties may be assigned.
Essential Job Functions:
Develop and lead comprehensive social media strategies that align with overall marketing goals and drive brand growth.Oversee the creation and curation of high-quality, engaging content for all social media platforms.Lead and mentor a team of social media coordinators and content creators.Utilize advanced video editing software (e.g., CapCut) to produce professional-grade video content.Build and maintain relationships with influencers, brand ambassadors, and key industry partners.Implement AI-driven solutions to enhance content creation and optimize social media performance.Analyze social media metrics and trends to provide actionable insights and strategic recommendations.Collaborate with cross-functional teams, including marketing, sales, and customer service, to ensure cohesive brand messaging.Stay ahead of social media trends, emerging platforms, and industry best practices to keep REP Fitness at the forefront of the fitness industry.SUPERVISORY RESPONSIBILITIES:
Lead, guide and evaluate Community Management Coordinator
WHAT YOU WILL BRING:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.Demonstrated success in growing social media channels and driving engagement.Expertise in video editing software (e.g., CapCut) and graphic design tools (e.g., Canva, Adobe Creative Suite).Strong background in influencer marketing and managing influencer campaigns.Proficient in leveraging AI tools for content creation and performance optimization.Excellent leadership and team management skills.Exceptional written and verbal communication skills.Strong analytical skills and ability to interpret and act on social media data.Creative and strategic thinker with a passion for fitness and strength training.EDUCATION AND/OR EXPERIENCE:
Bachelor's degree (B. A.) from four-year college or university preferred5+ years of experience in social media management, with a focus on the fitness or strength industry.Experience with social media posting platforms like Later.com, Hootsuite, etc.CORE COMPETENCIES:
Action Oriented
- Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm.Resourcefulness
- Securing and deploying resources effectively and efficiently.Collaborates
- building partnerships and working collaboratively with others to meet shared objectivesSelf-Development
- Actively seeking new ways to grow and be challenged using both formal and informal development channels.Communicates effectively
- Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.Tech Savvy
- Anticipating and adopting innovations in business-building digital and technology applications.Customer Focus
- Building strong customer relationships and delivering customer-centric solutions.Communicates Effectively
- developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.Global perspective
- Taking a broad view when approaching issues, using a global lens.Strategic Mindset
- Seeing ahead to the future possibilities and translating them into breakthrough strategies.
PHYSICAL REQUIREMENTS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 45 pounds and rarely lift and/or move up to 100 pounds assisted. Specific vision abilities required by this job include close vision and distance vision.
REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.
Job Title:
Senior Social Media Manager
Department:
Brand/Creative Team
Reports To:
Support Operations Manager
FLSA Status:
Exempt
Compensation Base Range:
$90,000.00 - $105,000.00 Annually
WHO WE ARE:
REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 150+ fitness enthusiasts, our mission is to "Improve Lives by Sharing our Passion for Strength." Our commitment to innovation, customer service, and value sets us apart.
We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. works out together, and we regularly invite to join us. We organize fun to test our limits - and the .
At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there's flexibility about which days and hours.
OUR CORE VALUES:
Think Like a Customer
- We empathize with our customers; understand the 'why' behind every decision we make
Progress not Perfection
- We don't let perfect get in the way of good; we are better today than we were yesterday
Positive Attitude
- Be a glass half-full kind of person and remember to have fun
Teamwork without Ego
- We put the team above ourselves; we only win together
Take Initiative
- We drive momentum; if there is an opportunity to make us better, we want to hear it
WHAT'S IN IT FOR YOU:
Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.
We offer an
exceptional
compensation package which includes:
DAY ONE BENEFITS!Medical, Dental, Vision (100% premiums covered by REP for employee only coverage)Health Savings Account (HSA) with employer contributionsFlexible Spending Account (FSA) optionsLTD/STD, Life and AD&D (100% premiums covered by REP)401k and Roth options with employer match up to 4%Employee Assistance Program (EAP)RECHARGE YOURSELF!
4 weeks of PTO accrued during your first year48 hours of sick leave annually7 paid company holidays with an additional floating holidayPaid Parental leave after 6 months of employmentBirthday - Paid day offPUMPED-UP PERKS!
Unique bonus structure that rewards exceptional individual performance as well as company-wide performanceQuarterly funded company perksFull access to employee gymEmployee discount on REP equipment and apparelDaily snacks and drinks provided by REP (for onsite employees)'Fitness' casual attireCompany and team building eventsProfessional growth and development within the organizationLIFE-WORK balanceABOUT THE ROLE:
We are looking for an experienced and innovative Senior Social Media Manager to lead our social media strategy and execution. The ideal candidate will have a proven track record in social media management, content creation, and influencer marketing, with a deep understanding of the fitness and strength industry. This role requires strong leadership skills in mentoring, coaching and developing, strategic thinking, and the ability to leverage AI tools for efficient and effective content creation.
ESSENTIAL FUNCTIONS:
include the following. Other duties may be assigned.
Essential Job Functions:
Develop and lead comprehensive social media strategies that align with overall marketing goals and drive brand growth.Oversee the creation and curation of high-quality, engaging content for all social media platforms.Lead and mentor a team of social media coordinators and content creators.Utilize advanced video editing software (e.g., CapCut) to produce professional-grade video content.Build and maintain relationships with influencers, brand ambassadors, and key industry partners.Implement AI-driven solutions to enhance content creation and optimize social media performance.Analyze social media metrics and trends to provide actionable insights and strategic recommendations.Collaborate with cross-functional teams, including marketing, sales, and customer service, to ensure cohesive brand messaging.Stay ahead of social media trends, emerging platforms, and industry best practices to keep REP Fitness at the forefront of the fitness industry.SUPERVISORY RESPONSIBILITIES:
Lead, guide and evaluate Community Management Coordinator
WHAT YOU WILL BRING:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.Demonstrated success in growing social media channels and driving engagement.Expertise in video editing software (e.g., CapCut) and graphic design tools (e.g., Canva, Adobe Creative Suite).Strong background in influencer marketing and managing influencer campaigns.Proficient in leveraging AI tools for content creation and performance optimization.Excellent leadership and team management skills.Exceptional written and verbal communication skills.Strong analytical skills and ability to interpret and act on social media data.Creative and strategic thinker with a passion for fitness and strength training.EDUCATION AND/OR EXPERIENCE:
Bachelor's degree (B. A.) from four-year college or university preferred5+ years of experience in social media management, with a focus on the fitness or strength industry.Experience with social media posting platforms like Later.com, Hootsuite, etc.CORE COMPETENCIES:
Action Oriented
- Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm.Resourcefulness
- Securing and deploying resources effectively and efficiently.Collaborates
- building partnerships and working collaboratively with others to meet shared objectivesSelf-Development
- Actively seeking new ways to grow and be challenged using both formal and informal development channels.Communicates effectively
- Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.Tech Savvy
- Anticipating and adopting innovations in business-building digital and technology applications.Customer Focus
- Building strong customer relationships and delivering customer-centric solutions.Communicates Effectively
- developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.Global perspective
- Taking a broad view when approaching issues, using a global lens.Strategic Mindset
- Seeing ahead to the future possibilities and translating them into breakthrough strategies.
PHYSICAL REQUIREMENTS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 45 pounds and rarely lift and/or move up to 100 pounds assisted. Specific vision abilities required by this job include close vision and distance vision.
REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.