Content Marketing Specialist (Copywriter)

Content Marketing Specialist (Copywriter)Delta Dental of Arizona (DDAZ) seeks a creative, enthusiastic individual with excellent copywriting and content marketing skills for a hybrid role at their headquarters in Scottsdale.Reporting to the Corporate Communications Manager and collaborating with teams across the company, this position involves writing top-quality content for various platforms like our website, blogs, emails and social media. This highly creative individual will ensure messaging is consistent, on-brand and effectively communicates the value proposition. The ideal candidate excels at adapting their writing style to engage diverse audiences. They can seamlessly transition between crafting educational and awareness content to creating persuasive advertising and conversion copy. Additionally, they should have experience in creating and optimizing website content for search engines (SEO), increasing organic traffic through strategies like on-page SEO, link building and keyword research.The Content Marketing Specialist role is ideal for someone who can tell engaging stories and knows how to reach both business owners and decision makers (B2B) as well as individual prospects and members (B2C). This position is suited for an individual who loves words and stays up to date with copywriting and content marketing trends. If you're eager to learn and can think on your feet, we encourage you to apply!Key ResponsibilitiesWrite and edit a wide range of engaging B2B and B2C content such as web copy, blogs, email campaigns, flyers, reports, social media posts and white papers.Condense messaging into concise and impactful communications tailored to target audience personas and effectively conveying the value proposition.Ensure all submitted copy is written in AP Style, meets high standards of excellence and is free from grammatical, syntactical and other errors.Craft and optimize site content for search engines (SEO), boosting organic traffic with strategies like on-page SEO, link building and keyword research.Conduct research and gather essential information, leveraging internal resources and external sources as necessary to inform content copyCollaborate with the Sr. Graphic Designer to develop and refine impactful content and visuals including flyers, infographics, videos and presentations.Coordinate the review and approval of all copy content through senior marketing and communications leadership, project teams and internal legal resources.Publish content to the appropriate channels, including blog, email and social media.Engage with followers and partnering organizations on social media to help drive brand awareness and affinity. Support thought leadership campaigns for executives.Work with the Corporate Communications Manager to create and manage a detailed content calendar, overseeing its execution to ensure timely delivery of content.Establish and maintain a current and archived content management library of resources, ensuring accessibility and organization of content assets for seamless retrieval and utilization.Create content marketing campaigns to increase brand awareness, drive prospects through the funnel and retain customers.Assist in developing and executing ongoing content marketing strategyMaintain a working knowledge of DDAZ product offerings, as well as health and wellness industry trends and news.Uphold branding and style guidelines in all DDAZ communications to remain compliant with Delta Dental Plans Association standards.Work with the marketing and communications team to document and report content performance data.Additional tasks and projects as assigned.RequirementsBachelor's degree or equivalent experience in marketing, journalism, communications or other related field4+ years of proven experience in copywriting, content marketing or digital marketingStrong writing, editing and proofing skills-candidates may be asked to submit writing samplesExperience in SEO, including on-page SEO, link building and keyword research including working in Google Analytics and tools like SEMrush, Moz, SpyFu, Ahrefs, or BuzzSumoProficiency in a PC computer environment using Microsoft 365.Proven ability to work in a team environment across multiple departmentsMotivated, self-starter who can work independently and efficiently in a fast-paced environment and exhibits curiosity, attention to detail and effective time-management skillsExperience with WordPress, Marketing Cloud, Asana, Sprout Social or similar tools a plusStarting salary for this role is between $68,400 - $86,000.00. About Delta Dental of ArizonaDelta Dental of Arizona's vision is simple: healthier lives for everyone. That's why we've made it our mission to create a path to better health and wellness. We're a dental and vision healthcare organization with a foundation that has awarded millions in grants to non-profits who care for our most vulnerable residents by offering dignity and hope.Our employees enjoy competitive compensation and comprehensive benefits, including medical, dental, vision, 401(k), student loan assistance, six weeks of paid parental leave, volunteer PTO, and a culture that embraces collaboration, service, integrity, and inclusion. With less than 140 employees, we cultivate a work community where all employees are known by name, and everyone's contributions are visible, noticed, and celebrated. We provide flexible schedules and hybrid work options when possible. Our employees have a lot to smile about! Delta Dental of Arizona has a mandatory COVID-19 vaccination policy currently suspended. The policy may be periodically reinstated for the protection of employees at the discretion of the Company. For example, reinstatement may be considered in response to CDC or Maricopa County guidance for safety in the workplace. We wanted to make you aware of the policy so you can make an informed decision regarding your application for this position.