Temple University
PERFORMANCE MARKETING MANAGER
Temple University, Phila, Pennsylvania, United States, 19117
A strategic and results-driven Performance Marketing Manager with a comprehensive skill set that encompasses both technical SEO, a strong grasp of technical website development, and the integration of marketing technologies to optimize the user experience, enabling more sophisticated tracking, testing, and personalization strategies that align with website goals and enhance overall digital performance.
In-depth involvement in website development is critical, overseeing site architecture, ensuring coding best practices, and deploying cutting-edge web technologies to foster an agile, secure, and scalable online presence that drives marketing performance and delivers measurable results.
The utilization of marketing technologies such as or similar to Adobe Customer Journey Analytics, Adobe Journey Optimizer, and Adobe Target to improve UX and the conversion rate from website visitor to lead to patient. Working closely with the SEO Manager to ensure seamless integration of organic strategies, contributing to a comprehensive approach to increasing organic visibility, website engagement, and website appointment lead volume.
EducationBachelors Degree : Marketing, Communications, Computer Science or a related field (Required)Combination of education and experience may be considered
Experience5 Years experience in a relevant professional role in website management and digital marketing strategies (Required)General Experience with the management of web properties focusing on maintaining high performance, robust security measures, timely updates, and seamless functionality to support marketing initiatives and user engagement (Required)General Experience in generating and interpreting traffic and conversion reports, using tools like Adobe Customer Journey Analytics or Adobe Analytics, to inform data-driven marketing decisions (Required)General Experience and solid understanding of HTML, CSS, and JavaScript - Essential for direct coding, troubleshooting, and optimizing web interfaces to enhance site performance and user experience (Required)General Experience with PHP to troubleshoot server issues, understand error logs, and maintain backend functionality for seamless web operations (Required)General Experience in the use of Content Management Systems (CMS), with a preference for Drupal (Required)General Experience with project management, with the ability to communicate effectively and organize tasks efficiently (Required)General Experience in conducting comprehensive site audits, implementing schema markup, and performing backlink analysis to improve search visibility and drive organic traffic (Preferred)
Your Tomorrow is Here!
Temple Health is a dynamic network of outstanding hospitals, specialty centers, and physician practices that is advancing the fight against disease, pushing the boundaries of medical science, and educating future healthcare professionals. Temple Health consists of Temple University Hospital (TUH), Fox Chase Cancer Center, TUH-Jeanes Campus, TUH-Episcopal Campus, TUH-Northeastern Campus, Temple Physicians, Inc., and Temple Transport Team. Temple Health is proudly affiliated with the Lewis Katz School of Medicine at Temple University.
To support this mission, Temple Health is continuously recruiting top talent to join its diverse, 10,000 strong workforce that fosters a healthy, safe and productive environment for its patients, visitors, students and colleagues alike. At Temple Health, your tomorrow is here!
Equal Opportunity Employer/Veterans/Disabled
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Your Tomorrow is Here!
Temple Health is committed to setting new standards for preventing, diagnosing and treating major diseases in our community and across the nation. Achieving that goal means investing in our employees' success through staff and leadership development. Our recruitment strategy is to attract and retain a diverse, high performing workforce that fosters a healthy, safe and productive environment for our patients and colleagues alike.
In-depth involvement in website development is critical, overseeing site architecture, ensuring coding best practices, and deploying cutting-edge web technologies to foster an agile, secure, and scalable online presence that drives marketing performance and delivers measurable results.
The utilization of marketing technologies such as or similar to Adobe Customer Journey Analytics, Adobe Journey Optimizer, and Adobe Target to improve UX and the conversion rate from website visitor to lead to patient. Working closely with the SEO Manager to ensure seamless integration of organic strategies, contributing to a comprehensive approach to increasing organic visibility, website engagement, and website appointment lead volume.
EducationBachelors Degree : Marketing, Communications, Computer Science or a related field (Required)Combination of education and experience may be considered
Experience5 Years experience in a relevant professional role in website management and digital marketing strategies (Required)General Experience with the management of web properties focusing on maintaining high performance, robust security measures, timely updates, and seamless functionality to support marketing initiatives and user engagement (Required)General Experience in generating and interpreting traffic and conversion reports, using tools like Adobe Customer Journey Analytics or Adobe Analytics, to inform data-driven marketing decisions (Required)General Experience and solid understanding of HTML, CSS, and JavaScript - Essential for direct coding, troubleshooting, and optimizing web interfaces to enhance site performance and user experience (Required)General Experience with PHP to troubleshoot server issues, understand error logs, and maintain backend functionality for seamless web operations (Required)General Experience in the use of Content Management Systems (CMS), with a preference for Drupal (Required)General Experience with project management, with the ability to communicate effectively and organize tasks efficiently (Required)General Experience in conducting comprehensive site audits, implementing schema markup, and performing backlink analysis to improve search visibility and drive organic traffic (Preferred)
Your Tomorrow is Here!
Temple Health is a dynamic network of outstanding hospitals, specialty centers, and physician practices that is advancing the fight against disease, pushing the boundaries of medical science, and educating future healthcare professionals. Temple Health consists of Temple University Hospital (TUH), Fox Chase Cancer Center, TUH-Jeanes Campus, TUH-Episcopal Campus, TUH-Northeastern Campus, Temple Physicians, Inc., and Temple Transport Team. Temple Health is proudly affiliated with the Lewis Katz School of Medicine at Temple University.
To support this mission, Temple Health is continuously recruiting top talent to join its diverse, 10,000 strong workforce that fosters a healthy, safe and productive environment for its patients, visitors, students and colleagues alike. At Temple Health, your tomorrow is here!
Equal Opportunity Employer/Veterans/Disabled
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Your Tomorrow is Here!
Temple Health is committed to setting new standards for preventing, diagnosing and treating major diseases in our community and across the nation. Achieving that goal means investing in our employees' success through staff and leadership development. Our recruitment strategy is to attract and retain a diverse, high performing workforce that fosters a healthy, safe and productive environment for our patients and colleagues alike.