Quicken Loans
Director, Executive Social Media
Quicken Loans, Detroit, Michigan, United States, 48228
RKT Holdings
is a centralized hub that delivers thoughtful and innovative solutions for
Rocket Companies® . We are the center of operations, technology, marketing, HR, legal, strategy and more that propels our companies forward. Here, we'll give you the opportunity to launch your career and work with various companies, spanning multiple industries from fintech, to auto and real estate. We offer you the tools you'll need to succeed, no matter what stage you're at in your career. You'll be able to master your craft here by working on complex problems in a collaborative culture and challenging yourself to make a real impact.
Apply today to see all that Rocket Companies has to offer!
Minimum QualificationsBachelor's degree in marketing, communications, business administration or related field6 years in social media management, with a focus on executive branding and corporate communications2 years in a leadership role and experience managing a team of social media professionalsExperience in social strategy, planning, copywriting, posting, analytics and strategy adjustmentStrong understanding of social media platforms, analytics tools and content management systemsExcellent written and verbal communication skills, with the ability to craft compelling narratives and engage diverse audiencesStrategic thinker with the ability to translate business objectives into actionable social media strategiesStrong analytical and problem-solving abilities, with a keen attention to detailAbility to implement strategies to use social media for executive positioning - enhancing visibility, credibility and influence of organizational leaders within target markets and industriesExperience in crisis management and reputation managementProven skills in social media copywriting and/or visual design, ensuring compelling and impactful messagingKnowledge of search engine optimization (SEO), keyword research and Google AnalyticsProven ability to grow followers on social media, expanding both brand and personal audiencesExperience working with Senior Executives on sustained programs and campaigns with demonstrable positive outcomesJob Summary
As the Director, Executive Social Media, you'll be responsible for crafting and executing social media strategies tailored to enhance the online presence and reputation of executives and brand. You'll work closely with top-level leadership to align social media efforts with organizational goals and objectives, while managing the social media response team. You'll oversee the development of compelling content, managing social media platforms and monitoring online engagement to ensure alignment with the executives' personal branding and company values.
Responsibilities
Collaborate with leaders and key stakeholders to formulate social media strategies aligned with organizational objectives and the personal branding goals of each executiveLead a team of social media professionals to translate strategic objectives into engaging and relevant social media content for executives' profiles, including posts, articles, videos and other multimedia contentDevelop robust social media crisis management systems, including escalation procedures, response development and processes for ongoing monitoring and reporting to senior leadershipCollaborate with senior leadership to ensure social media accounts across various platforms are compelling and consistent with messaging and brand representationMonitor senior leadership's social media channelsCollaborate with communications team to determine the right events and speaking engagements for senior leader participationWork with other design and marketing leaders as needed to develop, implement and execute social media campaigns to support a wide variety of marketing initiatives, including brand awareness, lead generation and sponsorshipsConduct regular audits and analyses of executives' online presence, track key metrics and provide insights to optimize performance and enhance brand reputationStay abreast of industry trends, best practices and emerging technologies in social media marketing to continuously enhance strategies and tacticsChampion the value of social media within the organization, educating and engaging senior leadership to expand brand reachDevelop knowledge of the city of Detroit, including its history, its neighborhoods and the recent developments in order to deliver authentic social messages
Benefits and Perks
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks .
Who We Are
Rocket Companies®
is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. We're passionate about the work we do, and it shows. We've been ranked #1 for Fortune's Best Large Workplaces in Financial Services and Insurance List in 2022, named #5 on People Magazine's Companies That Care List in 2022 and recognized as #7 on Fortune's list of the 100 Best Companies to Work For in 2022.
Disclaimer
This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.
We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodation to qualified individuals with disabilities in accordance with state and federal law.
is a centralized hub that delivers thoughtful and innovative solutions for
Rocket Companies® . We are the center of operations, technology, marketing, HR, legal, strategy and more that propels our companies forward. Here, we'll give you the opportunity to launch your career and work with various companies, spanning multiple industries from fintech, to auto and real estate. We offer you the tools you'll need to succeed, no matter what stage you're at in your career. You'll be able to master your craft here by working on complex problems in a collaborative culture and challenging yourself to make a real impact.
Apply today to see all that Rocket Companies has to offer!
Minimum QualificationsBachelor's degree in marketing, communications, business administration or related field6 years in social media management, with a focus on executive branding and corporate communications2 years in a leadership role and experience managing a team of social media professionalsExperience in social strategy, planning, copywriting, posting, analytics and strategy adjustmentStrong understanding of social media platforms, analytics tools and content management systemsExcellent written and verbal communication skills, with the ability to craft compelling narratives and engage diverse audiencesStrategic thinker with the ability to translate business objectives into actionable social media strategiesStrong analytical and problem-solving abilities, with a keen attention to detailAbility to implement strategies to use social media for executive positioning - enhancing visibility, credibility and influence of organizational leaders within target markets and industriesExperience in crisis management and reputation managementProven skills in social media copywriting and/or visual design, ensuring compelling and impactful messagingKnowledge of search engine optimization (SEO), keyword research and Google AnalyticsProven ability to grow followers on social media, expanding both brand and personal audiencesExperience working with Senior Executives on sustained programs and campaigns with demonstrable positive outcomesJob Summary
As the Director, Executive Social Media, you'll be responsible for crafting and executing social media strategies tailored to enhance the online presence and reputation of executives and brand. You'll work closely with top-level leadership to align social media efforts with organizational goals and objectives, while managing the social media response team. You'll oversee the development of compelling content, managing social media platforms and monitoring online engagement to ensure alignment with the executives' personal branding and company values.
Responsibilities
Collaborate with leaders and key stakeholders to formulate social media strategies aligned with organizational objectives and the personal branding goals of each executiveLead a team of social media professionals to translate strategic objectives into engaging and relevant social media content for executives' profiles, including posts, articles, videos and other multimedia contentDevelop robust social media crisis management systems, including escalation procedures, response development and processes for ongoing monitoring and reporting to senior leadershipCollaborate with senior leadership to ensure social media accounts across various platforms are compelling and consistent with messaging and brand representationMonitor senior leadership's social media channelsCollaborate with communications team to determine the right events and speaking engagements for senior leader participationWork with other design and marketing leaders as needed to develop, implement and execute social media campaigns to support a wide variety of marketing initiatives, including brand awareness, lead generation and sponsorshipsConduct regular audits and analyses of executives' online presence, track key metrics and provide insights to optimize performance and enhance brand reputationStay abreast of industry trends, best practices and emerging technologies in social media marketing to continuously enhance strategies and tacticsChampion the value of social media within the organization, educating and engaging senior leadership to expand brand reachDevelop knowledge of the city of Detroit, including its history, its neighborhoods and the recent developments in order to deliver authentic social messages
Benefits and Perks
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks .
Who We Are
Rocket Companies®
is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. We're passionate about the work we do, and it shows. We've been ranked #1 for Fortune's Best Large Workplaces in Financial Services and Insurance List in 2022, named #5 on People Magazine's Companies That Care List in 2022 and recognized as #7 on Fortune's list of the 100 Best Companies to Work For in 2022.
Disclaimer
This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.
We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodation to qualified individuals with disabilities in accordance with state and federal law.