Politico
Marketing Automation Specialist
Politico, Arlington, Virginia, United States, 22201
POLITICO's mission from the very beginning was to win the audience. We dedicate ourselves to providing accurate, non-partisan, impactful information to the right people at the right time so that they can act with confidence and speed. We experiment to avoid being disrupted and we have fun disrupting others. We are not afraid to risk failure if it means being the best at what we do.
POLITICO is in search of a Marketing Automation Specialist to support POLITICO's B2B revenue organization by owning the scheduling, building, tracking, and ongoing management of multi-channel marketing campaigns. This person will work cross-functionally across both sales and Pro's acquisition, retention, and product marketing functions. Their contribution will have a direct impact on POLITICO Pro's bottom line.
What You'll Do:
The ideal candidate will: have a strong technical acumen and professional experience with managing and prioritizing multiple tasks; be ready to own and coordinate the day-to-day management of back-end systems including Marketo, Salesforce.com, ON24, project management / workflow tools (Asana preferred), and UI flow platform/tools (Miro a plus);and serve as the point person for all operational campaign questions and training Marketing stakeholders on operational processes. This role requires a solid understanding of marketing automation as well as strong process, data and analytical skills that can support marketing workflow and sales productivity.
Work with marketing managers to build, track, test and optimize acquisition and engagement campaigns including emails, segments, forms, landing pages, templates, etcDevelop insights to perform A/B testing to optimize emails based on audience, time of day/day of week send, and subject linesEnsure proper layout, deliverability, and tracking of all digital assets promoted through different channels to produce accurate reportingKeep up to date with Marketo improvements and industry trends to ensure we are maximizing our abilitiy to meet campaign goalsManage our webinar platform, ON24, to support weekly events for our different business unitsLiaise with revenue operations and marketing team members to improve size, health, hygiene, consistency, and quality of the marketing databaseWork with our analyst to monitor campaign performance after execution and recommend changes as neededManage Asana to maintain an effective workflow for team project trackingWhat You'll Need:
2+ years of experience in B2B or subscription-based products and services1+ years of experience with Marketo or other marketing automation platformsCritical thinker and creative problem-solver with strong analytical skillsWorking understanding of the inbound methodology and impact on the buyer/customer journeyExperience in working with internal sales teamsAbility to establish and manage multiple priorities and drive simultaneous projects to completion and by deadlinesStrong attention to detail and quality assuranceAdaptive and can improvise, execute, and support the team beyond what is outlined in the job descriptionBachelor's degree or equivalent experience required
We are driven by our values . We are relentless contributors, disruptors of the status quo, collaborators, talent cultivators and DEI stewards. Our culture is defined by grit, total integrity and a prioritization on innovation.
We value our people . We offer a competitive compensation and comprehensive benefits package, including health and wellness benefits, commuter and cell phone reimbursements, retirement plans, as well as work-life balance flexibility and opportunities for career development. Click here for more on what we offer and what it's like to work for POLITICO.
Let's keep in touch . Follow us on Instagram and Twitter at @politicocareers and #meetPOLITICO for a deep dive into what makes us POLITICOs and our adventures. We'd love to hear from you! Want to join POLITICO but don't see a job suited to you? Sign up to be a part of our Talent Network to be alerted of future opportunities.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
POLITICO is in search of a Marketing Automation Specialist to support POLITICO's B2B revenue organization by owning the scheduling, building, tracking, and ongoing management of multi-channel marketing campaigns. This person will work cross-functionally across both sales and Pro's acquisition, retention, and product marketing functions. Their contribution will have a direct impact on POLITICO Pro's bottom line.
What You'll Do:
The ideal candidate will: have a strong technical acumen and professional experience with managing and prioritizing multiple tasks; be ready to own and coordinate the day-to-day management of back-end systems including Marketo, Salesforce.com, ON24, project management / workflow tools (Asana preferred), and UI flow platform/tools (Miro a plus);and serve as the point person for all operational campaign questions and training Marketing stakeholders on operational processes. This role requires a solid understanding of marketing automation as well as strong process, data and analytical skills that can support marketing workflow and sales productivity.
Work with marketing managers to build, track, test and optimize acquisition and engagement campaigns including emails, segments, forms, landing pages, templates, etcDevelop insights to perform A/B testing to optimize emails based on audience, time of day/day of week send, and subject linesEnsure proper layout, deliverability, and tracking of all digital assets promoted through different channels to produce accurate reportingKeep up to date with Marketo improvements and industry trends to ensure we are maximizing our abilitiy to meet campaign goalsManage our webinar platform, ON24, to support weekly events for our different business unitsLiaise with revenue operations and marketing team members to improve size, health, hygiene, consistency, and quality of the marketing databaseWork with our analyst to monitor campaign performance after execution and recommend changes as neededManage Asana to maintain an effective workflow for team project trackingWhat You'll Need:
2+ years of experience in B2B or subscription-based products and services1+ years of experience with Marketo or other marketing automation platformsCritical thinker and creative problem-solver with strong analytical skillsWorking understanding of the inbound methodology and impact on the buyer/customer journeyExperience in working with internal sales teamsAbility to establish and manage multiple priorities and drive simultaneous projects to completion and by deadlinesStrong attention to detail and quality assuranceAdaptive and can improvise, execute, and support the team beyond what is outlined in the job descriptionBachelor's degree or equivalent experience required
We are driven by our values . We are relentless contributors, disruptors of the status quo, collaborators, talent cultivators and DEI stewards. Our culture is defined by grit, total integrity and a prioritization on innovation.
We value our people . We offer a competitive compensation and comprehensive benefits package, including health and wellness benefits, commuter and cell phone reimbursements, retirement plans, as well as work-life balance flexibility and opportunities for career development. Click here for more on what we offer and what it's like to work for POLITICO.
Let's keep in touch . Follow us on Instagram and Twitter at @politicocareers and #meetPOLITICO for a deep dive into what makes us POLITICOs and our adventures. We'd love to hear from you! Want to join POLITICO but don't see a job suited to you? Sign up to be a part of our Talent Network to be alerted of future opportunities.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)