Korn Ferry
Marketing Analytics Manager
Korn Ferry, Atlanta, Georgia, United States, 30383
Title:
Marketing Analytics ManagerLocation:
Hybrid-in office in Northwest Atlanta 3x per weekKorn Ferry is working with a leading early childhood education provider who is looking to hire a Marketing Analytics Manager. This person will play a crucial role in analyzing and enhancing the performance of marketing efforts. Ideal candidates will be able to synthesize large and complex data sets to identify actionable insights that will support business growth through the acquisition of new customers.Key Responsibilities:Analyze category, brand, competitive, channel, and customer dynamics to uncover insights and recommend actions to guide business performance, including making spend allocation recommendations.Design and build reports and interactive dashboards to evaluate business performance and identify areas for improvement.Collaborate with third-party measurement partners for platform setup, onboarding, and user management, as well as with internal and external sales, measurement, and ad operations teams.Lead the implementation of multi-touch attribution, marketing mix modeling (MMM), brand lift studies, conversion lift studies, and cross-title performance marketing analyses.Lead testing and optimization efforts with detailed post-impact analysis.Utilize the MasterCard Test & Learn tool for pre-post net of control analysis.Meticulously track and report on spend effectiveness, KPIs, trends, and campaign and creative performance.Identify and leverage synergies between all digital programs, evaluating new customer acquisition metrics and the subsequent value of customers acquired.Organize, clean, manipulate, merge, and label various data sets for analysis.Work cross-functionally with multiple internal teams and external media agencies to continuously improve measurement processes and setup.Monitor emerging trends across the digital ecosystem and identify new opportunities.Analyze customer journey data to identify friction points and opportunities for improving the shopping experience.Provide analytical, forecasting, and strategic planning support to inform annual marketing plan development.Qualifications:Bachelor’s degree in business, Marketing, Statistics, or a related field.5+ years of marketing experience in digital advertising, media analytics, or marketing analytics.Strong understanding of media advertising platforms including DMPs, Google Ads, Facebook/Instagram, Pinterest, LinkedIn, and DSPs (e.g., Stackadapt).Experience with third-party measurement companies (e.g., Neustar/TransUnion and Nielsen).Excellent analytical skills, including proficiency with Excel (Pivot tables, SUMIFs) and visualization tools such as Tableau, Sigma, and/or PowerBI.Experience with advanced statistical analysis and marketing mix modeling (MMM).Experience with Conversion Rate Optimization (CRO), testing, and analysis.Proficiency in Google Analytics 4 for evaluating website performance by channel source, including traffic, engagement, and conversion metrics.Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.Effective communicator, both written and verbal, with the ability to translate analytical insights into clear recommendations for technical and non-technical stakeholders.Ability to uphold confidentiality of data and handle data with professional maturitySE# 510676414
Marketing Analytics ManagerLocation:
Hybrid-in office in Northwest Atlanta 3x per weekKorn Ferry is working with a leading early childhood education provider who is looking to hire a Marketing Analytics Manager. This person will play a crucial role in analyzing and enhancing the performance of marketing efforts. Ideal candidates will be able to synthesize large and complex data sets to identify actionable insights that will support business growth through the acquisition of new customers.Key Responsibilities:Analyze category, brand, competitive, channel, and customer dynamics to uncover insights and recommend actions to guide business performance, including making spend allocation recommendations.Design and build reports and interactive dashboards to evaluate business performance and identify areas for improvement.Collaborate with third-party measurement partners for platform setup, onboarding, and user management, as well as with internal and external sales, measurement, and ad operations teams.Lead the implementation of multi-touch attribution, marketing mix modeling (MMM), brand lift studies, conversion lift studies, and cross-title performance marketing analyses.Lead testing and optimization efforts with detailed post-impact analysis.Utilize the MasterCard Test & Learn tool for pre-post net of control analysis.Meticulously track and report on spend effectiveness, KPIs, trends, and campaign and creative performance.Identify and leverage synergies between all digital programs, evaluating new customer acquisition metrics and the subsequent value of customers acquired.Organize, clean, manipulate, merge, and label various data sets for analysis.Work cross-functionally with multiple internal teams and external media agencies to continuously improve measurement processes and setup.Monitor emerging trends across the digital ecosystem and identify new opportunities.Analyze customer journey data to identify friction points and opportunities for improving the shopping experience.Provide analytical, forecasting, and strategic planning support to inform annual marketing plan development.Qualifications:Bachelor’s degree in business, Marketing, Statistics, or a related field.5+ years of marketing experience in digital advertising, media analytics, or marketing analytics.Strong understanding of media advertising platforms including DMPs, Google Ads, Facebook/Instagram, Pinterest, LinkedIn, and DSPs (e.g., Stackadapt).Experience with third-party measurement companies (e.g., Neustar/TransUnion and Nielsen).Excellent analytical skills, including proficiency with Excel (Pivot tables, SUMIFs) and visualization tools such as Tableau, Sigma, and/or PowerBI.Experience with advanced statistical analysis and marketing mix modeling (MMM).Experience with Conversion Rate Optimization (CRO), testing, and analysis.Proficiency in Google Analytics 4 for evaluating website performance by channel source, including traffic, engagement, and conversion metrics.Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.Effective communicator, both written and verbal, with the ability to translate analytical insights into clear recommendations for technical and non-technical stakeholders.Ability to uphold confidentiality of data and handle data with professional maturitySE# 510676414