Lifetime Windows and Siding
Growth Marketing Manager
Lifetime Windows and Siding, Denver, Colorado, United States, 80285
Job Type
Full-time
Description
Lifetime Windows and Siding, an established leader in home remodeling across windows, siding, bathroom remodeling, roofing, and solar, is in search of a visionary and take-charge Growth Marketing Manager to join our expanding team. Stationed in the Denver metro area, this role is pivotal for an independent, self-disciplined marketer who thrives under pressure and enjoys the challenge of leading our omnichannel lead generation strategies. With a natural sense of urgency and a knack for handling a variety of tasks, the ideal candidate will drive customer acquisition through both innovative digital and traditional marketing channels. This hybrid role offers the flexibility of working from home one day per week and is perfect for someone who is confident in their ability to manage significant marketing initiatives and collaborate effectively across departments. As our Growth Marketing Manager, you would report to the Senior Director of Marketing.
What's in it for You
Competitive Compensation:
Salary range of $100,000-$120,000 based on experience, plus potential bonuses.Comprehensive Benefits Package:
Enjoy full health, vision, and dental insurance, a 401(k) plan with competitive matches, paid time off, and more.Professional Autonomy:
Operate in a role that respects your expertise and independence, backed by a supportive leadership team.Work-Life Balance:
Benefit from a hybrid work schedule and wellness stipends, ensuring a healthy balance between professional and personal life.Team Building:
Participate in activities like team outings, including suites at Rockies games, fostering a strong team spirit.Responsibilities
Omnichannel Marketing Strategy:
Strategize, plan, and execute integrated marketing campaigns to grow lead flow and improve lead quality, using a mix of paid and organic social, paid search, TV, print, and SEO.Data-Driven Decision Making:
Utilize performance metrics to optimize campaigns, lower cost per lead (CPL), and maximize media efficiency ratio (MER) and return on ad spend (ROAS).Budget Management:
Lead monthly budget discussions, strategically allocate ad spend, and ensure adherence to financial guidelines.Collaborative Leadership:
Work closely with PR, Sales, and Field Marketing teams to enhance brand awareness and meet marketing objectives.Reporting and Analytics:
Provide actionable insights through weekly, monthly, and quarterly reports to stakeholders, driving continuous improvement in marketing strategies.Qualifications
Extensive Marketing Experience:
6+ years in B2C lead generation or growth marketing, with a proven record of scaling consumer services.Educational Background:
Bachelor's or higher degree in marketing, business administration/management, or a related field.Technical Proficiency:
Hands-on experience with Google Search Console, Analytics, WordPress, and advanced data tools like PowerBI.Analytical Acumen:
Exceptional analytical abilities to synthesize complex data into actionable strategies.Strong Interpersonal Skills:
Demonstrated success in working closely with cross-functional teams to deliver project goals.Industry Knowledge:
Experience in the home improvement/home services industry is highly preferred.In the First 30 Days, Expect To
Orientation and Integration:
Get acquainted with the landscape and engage in numerous coffee chats with Marketing Leaders to understand the organizational culture and team dynamics.Role Familiarization:
Gain a solid understanding of the roles and priorities of your team and key partners.Active Participation:
Start working on various lead generation projects, develop conceptual ideas, and provide input on optimizing current lead generation strategies.Strategic Auditing:
Begin auditing existing marketing strategies to enhance their effectiveness and alignment with our business goals.
Join Us
Step into a role where your skills in strategic marketing management and your drive for results will directly contribute to the growth and success of Lifetime Windows and Siding. If you are a self-starter, ready to take on significant responsibilities and lead our marketing efforts to new successes, we encourage you to apply. Feel free to reach out to our Talent Acquisition Manager Blake Prestage at blake.prestage@lifetimewindows.com with any questions.
Salary Description
$100,000 - $120,000
Full-time
Description
Lifetime Windows and Siding, an established leader in home remodeling across windows, siding, bathroom remodeling, roofing, and solar, is in search of a visionary and take-charge Growth Marketing Manager to join our expanding team. Stationed in the Denver metro area, this role is pivotal for an independent, self-disciplined marketer who thrives under pressure and enjoys the challenge of leading our omnichannel lead generation strategies. With a natural sense of urgency and a knack for handling a variety of tasks, the ideal candidate will drive customer acquisition through both innovative digital and traditional marketing channels. This hybrid role offers the flexibility of working from home one day per week and is perfect for someone who is confident in their ability to manage significant marketing initiatives and collaborate effectively across departments. As our Growth Marketing Manager, you would report to the Senior Director of Marketing.
What's in it for You
Competitive Compensation:
Salary range of $100,000-$120,000 based on experience, plus potential bonuses.Comprehensive Benefits Package:
Enjoy full health, vision, and dental insurance, a 401(k) plan with competitive matches, paid time off, and more.Professional Autonomy:
Operate in a role that respects your expertise and independence, backed by a supportive leadership team.Work-Life Balance:
Benefit from a hybrid work schedule and wellness stipends, ensuring a healthy balance between professional and personal life.Team Building:
Participate in activities like team outings, including suites at Rockies games, fostering a strong team spirit.Responsibilities
Omnichannel Marketing Strategy:
Strategize, plan, and execute integrated marketing campaigns to grow lead flow and improve lead quality, using a mix of paid and organic social, paid search, TV, print, and SEO.Data-Driven Decision Making:
Utilize performance metrics to optimize campaigns, lower cost per lead (CPL), and maximize media efficiency ratio (MER) and return on ad spend (ROAS).Budget Management:
Lead monthly budget discussions, strategically allocate ad spend, and ensure adherence to financial guidelines.Collaborative Leadership:
Work closely with PR, Sales, and Field Marketing teams to enhance brand awareness and meet marketing objectives.Reporting and Analytics:
Provide actionable insights through weekly, monthly, and quarterly reports to stakeholders, driving continuous improvement in marketing strategies.Qualifications
Extensive Marketing Experience:
6+ years in B2C lead generation or growth marketing, with a proven record of scaling consumer services.Educational Background:
Bachelor's or higher degree in marketing, business administration/management, or a related field.Technical Proficiency:
Hands-on experience with Google Search Console, Analytics, WordPress, and advanced data tools like PowerBI.Analytical Acumen:
Exceptional analytical abilities to synthesize complex data into actionable strategies.Strong Interpersonal Skills:
Demonstrated success in working closely with cross-functional teams to deliver project goals.Industry Knowledge:
Experience in the home improvement/home services industry is highly preferred.In the First 30 Days, Expect To
Orientation and Integration:
Get acquainted with the landscape and engage in numerous coffee chats with Marketing Leaders to understand the organizational culture and team dynamics.Role Familiarization:
Gain a solid understanding of the roles and priorities of your team and key partners.Active Participation:
Start working on various lead generation projects, develop conceptual ideas, and provide input on optimizing current lead generation strategies.Strategic Auditing:
Begin auditing existing marketing strategies to enhance their effectiveness and alignment with our business goals.
Join Us
Step into a role where your skills in strategic marketing management and your drive for results will directly contribute to the growth and success of Lifetime Windows and Siding. If you are a self-starter, ready to take on significant responsibilities and lead our marketing efforts to new successes, we encourage you to apply. Feel free to reach out to our Talent Acquisition Manager Blake Prestage at blake.prestage@lifetimewindows.com with any questions.
Salary Description
$100,000 - $120,000