Generac Power Systems
Media Buyer
Generac Power Systems, South Burlington, Vermont, us, 05403
We are DR Power, a Generac Company, professional power equipment done right.
Established in 1985, we are a leader in the design and manufacture of professional-grade gas and battery-powered outdoor power equipment. We are dedicated to the enduring quality and uncompromising performance of everything we build. We stand behind every DR® product and are here to help every customer regardless of when or where they made their initial purchase.
The
Media Buyer
is responsible for driving the expansion of media programs through critical analysis of available data and negotiations with media vendors. Media Buyer designs and executes strategic campaigns and buying plans, staying in budget and optimizing performance, campaign health, and profitability. The Media Buyer actively maintains a stable of assigned accounts, expanding the advertising program through networking, research, negotiation, and testing.
Essential Duties and Responsibilities:
Negotiates rates to ensure maximum profitability. Prepares any correspondence needed for negotiation and maintaining relationships with outside representatives and/or agenciesMonitors profitability and performance of current ad schedule. Reviews ad performance on each media account prior to scheduled start date of future ads to determine how buys should be made (rates, placements, creative, etc.)Coordinates advertising schedules and creates advertising contracts on assigned accounts utilizing our proprietary ad databaseCoordinates with Production regarding creative needs for advertising including review of advertising pieces before public viewingInforms manager of any issues on accounts or media that will affect the overall bottom line, either immediately or in the futureMaintains marketing database and advertising performance metricsTesting into and expanding into new media which results in profitable ROIInitiates strategies for improvement of production and other systems in the department and helping to implement themCoordinates the trafficking of all ad buying contracts, insertion orders, vendor relations, and reviews and approves all invoicesMinimal Qualifications:
Bachelor's degree or equivalent experience2-3 years of Advertising or Media ExperiencePreferred Qualifications:
Possess a working knowledge of the media industry, specifically related to direct-response advertising, preferably in one or more areas such as television, online, and printPrior experience directly partnering with advertising network contactsExperience with Google Campaign Manager (CM360)
Physical Demands : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law."
Established in 1985, we are a leader in the design and manufacture of professional-grade gas and battery-powered outdoor power equipment. We are dedicated to the enduring quality and uncompromising performance of everything we build. We stand behind every DR® product and are here to help every customer regardless of when or where they made their initial purchase.
The
Media Buyer
is responsible for driving the expansion of media programs through critical analysis of available data and negotiations with media vendors. Media Buyer designs and executes strategic campaigns and buying plans, staying in budget and optimizing performance, campaign health, and profitability. The Media Buyer actively maintains a stable of assigned accounts, expanding the advertising program through networking, research, negotiation, and testing.
Essential Duties and Responsibilities:
Negotiates rates to ensure maximum profitability. Prepares any correspondence needed for negotiation and maintaining relationships with outside representatives and/or agenciesMonitors profitability and performance of current ad schedule. Reviews ad performance on each media account prior to scheduled start date of future ads to determine how buys should be made (rates, placements, creative, etc.)Coordinates advertising schedules and creates advertising contracts on assigned accounts utilizing our proprietary ad databaseCoordinates with Production regarding creative needs for advertising including review of advertising pieces before public viewingInforms manager of any issues on accounts or media that will affect the overall bottom line, either immediately or in the futureMaintains marketing database and advertising performance metricsTesting into and expanding into new media which results in profitable ROIInitiates strategies for improvement of production and other systems in the department and helping to implement themCoordinates the trafficking of all ad buying contracts, insertion orders, vendor relations, and reviews and approves all invoicesMinimal Qualifications:
Bachelor's degree or equivalent experience2-3 years of Advertising or Media ExperiencePreferred Qualifications:
Possess a working knowledge of the media industry, specifically related to direct-response advertising, preferably in one or more areas such as television, online, and printPrior experience directly partnering with advertising network contactsExperience with Google Campaign Manager (CM360)
Physical Demands : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law."