Marketing Analyst

Who is CADY?CADY is a premier photography company renowned for delivering exceptional photography services. We pride ourselves on our innovation, creativity, and dedication to providing memorable experiences through our diverse product lines.Job SummaryCADY is seeking a highly motivated Marketing Analyst to join our dynamic Marketing team. This role involves providing reporting and analysis on all aspects of our customer journeys in each of our unique product brands. The ideal candidate will be passionate about analysis and marketing metrics and have the ability to drill into high level data and tell a marketing story with key takeaways in a digestible format.This opportunity is ONSITE 4 days a week, with a remote option on Wednesdays (office located behind the Avalon in Alpharetta)Benefits & Perks12 days of paid time off per year, per the paid time off policy8 paid holidays per year, per the paid time off policyEligible for participation in the company annual bonus programEligible for enrollment in our 401(k) with company match after one month of employment, per the then current company plan in effectEligible for medical, dental, and vision benefits per the then current annual benefit plan in effect, starts on the first day of the month after 30 days of employmentHealth Savings Account available with company matched contributions of $500 for employee only and $1,000 for family, annually, with enrollment in the HDHP.Employee assistance programs to support your health and well-beingFree annual family portrait session at your local CADY studio (for active team members at the time of sessions)Referral bonus programFlexible schedulingPaid learning and development through CADY UniversityTeam member recognition and rewards programsCareer progression - our highest priority is to promote from withinKey ResponsibilitiesTo be successful in this role, this candidate will have experience with Salesforce Marketing campaigns, Google Analytics (GA4 Certified) and be comfortable with processing and analyzing marketing data.Data-Driven Decisions: Work with Marketing Team to understand performance metrics, KPIs, and ROI to optimize campaigns and inform future marketing decisions. Campaigns include email marketing, SMS and MMS campaigns, print and social media.Marketing KPI Reporting: Provide weekly, monthly, quarterly and ad-hoc reporting on conversion rates, website traffic, product mix and changes in consumer behaviorPresentation Skills: Use data to tell the marketing story behind campaign performance, trends and new opportunities and communicate clearly to our Executive and Marketing TeamProduct Launch Support: Provide data documentation on key product line metrics in the creation of each of CADYs product launch materialsBudget Monitoring: Tracking of marketing spend on all marketing campaigns and determination of campaign ROIPricing forecasting: Ability to forecast changes in pricing and long term impact on KPIsMarket Research: Conduct thorough audience and market research, and demographic analysis to understand the preferences, needs, and behaviors of our target customers.Cross-Functional Collaboration: Collaborate with cross-functional teams to align marketing efforts with overall objectives and internal product launches.Industry Trends: Stay up-to-date with industry trends and emerging technologies to ensure our brand remains innovative and relevant in the market.Job Requirements4+ years of experience as a Marketing Analyst or similar roleDegree in marketing or relevant fieldExpertise in Google Analytics (GA4 Certified)Experience with Salesforce Marketing campaignsStrong analytical abilitiesEcommerce experienceAdvanced Excel skillsAbility to present high level data in a presentable manner to the Marketing and Executive Teams using PowerPoint, Keynote or Google SlidesCuriosity and ability to digest large amount of data and provide key level take aways to tell a marketing storyCompensation: $70,000-$75,000 + Bonus