Designer Brands
Sr. Marketing Performance Analyst (Remote)
Designer Brands, Columbus, Ohio, United States, 43224
Sr. Marketing Analyst, A/B Testing & Analytics
General SummaryThe Testing Senior Analyst is responsible for supporting marketing and promotion test design andmeasurement for A/B tests. For each test, they own the test analytics and measurement plan where theywork closely with the test leads to ensure tests are set up to accurately assess the hypothesis and drivekey learnings. Once a test is live, they are responsible for monitoring test progress and results, andultimately work with test leads to both "call" tests and share results and learnings with the pod and otherstakeholders.
Reports to: Director, Marketing Analytics
Essential Duties and Responsibilities:•Collaborate with Test Lead to understand test objective and initial target audience requirementsduring initial test design phase as well as define what test analytics would be helpful for refiningtest design; leverage insights from test analytics to refine test design•Collaborate with Test Lead and Promo Lead to align on deep dive areas and scaling logic forimpact sizing during measurement period•Run relevant test analytics to support the refinement of test design•Make recommendations on the optimal testing approach (e.g., test cell setup)•Identify potential measurement risks for test ideas (e.g., conflicts with other tests)•Write measurement plans to define primary and secondary KPIs, minimum required audiencesize, test audience size, and impact sizing for each test•Provide additional data attributes for Audience Lead to pull eligible audience from RedPoint asneeded•Ensure tests are monitored with the appropriate cadence once live and conduct any interim readsof test results•Recommend when to "call" a test based on measurement playbook•Annualize impact at scale based on aligned scaling logic, audience definition and frequency;monitor ongoing scaled campaigns and develop plan for semi-annual/annual re-tests to ensureresults continue to be as expected•Present final test results and provide insights from deep dives in Result Reviews to support shareout with leadership and the broader organization
Required Skills:•Proficient with reporting or query tools (Google Cloud Platform - Big Query, Phyton, Adobe)•Strong analytical skills, including data retrieval, organization, presentation and summary•Ability to thrive in a highly quantitative, fast-paced environment with changing business needs•Ability to create visualizations, summaries, and present complex analytical techniques, data, andrecommendations in simple business speak•High degree of initiative, personal responsibility and ownership•Detail-oriented with strong organizational and project management skills•Demonstrated critical thinking and problem-solving abilities•High degree of analytical curiosity including ability to identify and proactively solve problems•Ability to effectively prioritize and manage multiple projects simultaneously while meetingdeadlines; strong time management skills•Ability to work in a multi-team environment, in which various business owners and partnersrequire support•Ability to foster relationships with cross-functional counterparts and key stakeholders at all levelsof the organization•Excellent written and verbal communication skills•Proficient in MS Excel, Word, PowerPoint
CompetenciesSETTING GOALS - Creates and follow effective plans. Anticipates risks, creates contingency plans.Aligns plans with goals. Allocates adequate resources. Accepts and supports change. Willing to takerisks and suggests new ideas, approaches. Takes initiative. Seeks out learning activities.WORKING WITH OTHERS - Clearly articulates own, other's goals. Promotes a team atmosphere bydemonstrating humility and respect. Builds effective relationships, relates well to others. Delivers andresponds to feedback in a constructive manner. Considers multiple perspectives. Handles conflict,pressure, uncertainty and adapts independently. Meets commitments. Dedicated to working withbusiness partners on their expectations.GETTING RESULTS - Personally accountable for work performance targets and achieving results.Prioritizes well. Anticipates and handles obstacles effectively. Makes good, timely decisions. Can simplyand process complex problems. Understands underlying issues and addresses root causes. Meetsdeadlines, works until finished.
Qualifications
Minimum Experience:•5+ years' experience in analytical role•Experience in deep dive analysis on customer attribute and online/offline behavior•Experience with developing and evolving A/B test measurementPreferred Qualifications:•Retail experience a plus•Experience in Regression and Time Series Analysis•Experience with Hypothesis testing and Confidence Intervals
Minimum Education:•Bachelor's Degree, with focus in Statistics or Mathematics preferred
ALREADY AN ASSOCIATE?
You must apply through our internal portal:click here
Why Choose A Career with Designer Brands?
Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.Invested in helping our associates learn, develop, achieve and grow into strong leadersShared commitment to creating a culture fueled by engagement, excitement, optimism and funDedicated to giving back and community involvementAbout Designer Brands:
Designer Brands Inc. is one of North America's largest designers, producers and retailers of footwear and accessories.
Designer Brands Inc. operates a portfolio of retail concepts in more than 640 locations under the DSW Designer Shoe Warehouse and the shoe co. brands.Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 6,400 stores worldwide.
IMPORTANT NOTICE:We learned of a fake job offer scam where individuals are using a company's name and branding to create emails and websites designed to trick individuals into providing personal information because they think they are applying for a job directly with the company. To combat this, companies are listing their legitimate hiring sites and communication methods. Our valid email addresses end in @dswinc.com, @designerbrands.com and @camutogroup.com. Two examples of non-legitimate email addresses are ones that end in @designerbrands.info or @designerbrands.work (do not respond to interview requests or other messages from these). If you are not certain about a communication or an information request, a good practice is to independently look-up a contact for the company (do not use the contact method listed in the request) to verify that you are contacting the right person and not being deceived. If you want to verify a Designer Brands' related hiring request, please send a message to TalentAcquisition@hr.designerbrands.com. Please know we are working to do what we can to stop these scams.
General SummaryThe Testing Senior Analyst is responsible for supporting marketing and promotion test design andmeasurement for A/B tests. For each test, they own the test analytics and measurement plan where theywork closely with the test leads to ensure tests are set up to accurately assess the hypothesis and drivekey learnings. Once a test is live, they are responsible for monitoring test progress and results, andultimately work with test leads to both "call" tests and share results and learnings with the pod and otherstakeholders.
Reports to: Director, Marketing Analytics
Essential Duties and Responsibilities:•Collaborate with Test Lead to understand test objective and initial target audience requirementsduring initial test design phase as well as define what test analytics would be helpful for refiningtest design; leverage insights from test analytics to refine test design•Collaborate with Test Lead and Promo Lead to align on deep dive areas and scaling logic forimpact sizing during measurement period•Run relevant test analytics to support the refinement of test design•Make recommendations on the optimal testing approach (e.g., test cell setup)•Identify potential measurement risks for test ideas (e.g., conflicts with other tests)•Write measurement plans to define primary and secondary KPIs, minimum required audiencesize, test audience size, and impact sizing for each test•Provide additional data attributes for Audience Lead to pull eligible audience from RedPoint asneeded•Ensure tests are monitored with the appropriate cadence once live and conduct any interim readsof test results•Recommend when to "call" a test based on measurement playbook•Annualize impact at scale based on aligned scaling logic, audience definition and frequency;monitor ongoing scaled campaigns and develop plan for semi-annual/annual re-tests to ensureresults continue to be as expected•Present final test results and provide insights from deep dives in Result Reviews to support shareout with leadership and the broader organization
Required Skills:•Proficient with reporting or query tools (Google Cloud Platform - Big Query, Phyton, Adobe)•Strong analytical skills, including data retrieval, organization, presentation and summary•Ability to thrive in a highly quantitative, fast-paced environment with changing business needs•Ability to create visualizations, summaries, and present complex analytical techniques, data, andrecommendations in simple business speak•High degree of initiative, personal responsibility and ownership•Detail-oriented with strong organizational and project management skills•Demonstrated critical thinking and problem-solving abilities•High degree of analytical curiosity including ability to identify and proactively solve problems•Ability to effectively prioritize and manage multiple projects simultaneously while meetingdeadlines; strong time management skills•Ability to work in a multi-team environment, in which various business owners and partnersrequire support•Ability to foster relationships with cross-functional counterparts and key stakeholders at all levelsof the organization•Excellent written and verbal communication skills•Proficient in MS Excel, Word, PowerPoint
CompetenciesSETTING GOALS - Creates and follow effective plans. Anticipates risks, creates contingency plans.Aligns plans with goals. Allocates adequate resources. Accepts and supports change. Willing to takerisks and suggests new ideas, approaches. Takes initiative. Seeks out learning activities.WORKING WITH OTHERS - Clearly articulates own, other's goals. Promotes a team atmosphere bydemonstrating humility and respect. Builds effective relationships, relates well to others. Delivers andresponds to feedback in a constructive manner. Considers multiple perspectives. Handles conflict,pressure, uncertainty and adapts independently. Meets commitments. Dedicated to working withbusiness partners on their expectations.GETTING RESULTS - Personally accountable for work performance targets and achieving results.Prioritizes well. Anticipates and handles obstacles effectively. Makes good, timely decisions. Can simplyand process complex problems. Understands underlying issues and addresses root causes. Meetsdeadlines, works until finished.
Qualifications
Minimum Experience:•5+ years' experience in analytical role•Experience in deep dive analysis on customer attribute and online/offline behavior•Experience with developing and evolving A/B test measurementPreferred Qualifications:•Retail experience a plus•Experience in Regression and Time Series Analysis•Experience with Hypothesis testing and Confidence Intervals
Minimum Education:•Bachelor's Degree, with focus in Statistics or Mathematics preferred
ALREADY AN ASSOCIATE?
You must apply through our internal portal:click here
Why Choose A Career with Designer Brands?
Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.Invested in helping our associates learn, develop, achieve and grow into strong leadersShared commitment to creating a culture fueled by engagement, excitement, optimism and funDedicated to giving back and community involvementAbout Designer Brands:
Designer Brands Inc. is one of North America's largest designers, producers and retailers of footwear and accessories.
Designer Brands Inc. operates a portfolio of retail concepts in more than 640 locations under the DSW Designer Shoe Warehouse and the shoe co. brands.Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 6,400 stores worldwide.
IMPORTANT NOTICE:We learned of a fake job offer scam where individuals are using a company's name and branding to create emails and websites designed to trick individuals into providing personal information because they think they are applying for a job directly with the company. To combat this, companies are listing their legitimate hiring sites and communication methods. Our valid email addresses end in @dswinc.com, @designerbrands.com and @camutogroup.com. Two examples of non-legitimate email addresses are ones that end in @designerbrands.info or @designerbrands.work (do not respond to interview requests or other messages from these). If you are not certain about a communication or an information request, a good practice is to independently look-up a contact for the company (do not use the contact method listed in the request) to verify that you are contacting the right person and not being deceived. If you want to verify a Designer Brands' related hiring request, please send a message to TalentAcquisition@hr.designerbrands.com. Please know we are working to do what we can to stop these scams.