GLG
Senior Manager, Marketing
GLG, New York, New York, us, 10261
Global Senior Marketing Manager, PSF
Job SummaryGLG, the World's Insight Network, is seeking an experienced marketer to join our team as a
Global Senior Marketing Manager
supporting Global Professional Services Firms (PSF).
The Global Senior Marketing Manager, PSF, will be responsible for translating business opportunities into effective marketing strategies tailored for PSF audiences: Consulting Firms, Agencies, and Market Research Firms. This role will closely partner with the PSF segment lead, as well as sales and client solutions leadership, to develop a comprehensive marketing plan based on audience insights and business goals. The successful candidate will collaborate with the central marketing team to execute and deploy marketing programs, campaigns, and deliverables across various channels such as email, social media, and paid media.
Key Responsibilities:
Develop and implement marketing strategies targeting Professional Services Firms globally.Translate business goals into compelling marketing strategies for prospects and clients.Align marketing investments with revenue targets, building pipeline goals in collaboration with sales and account management.Create content strategies for outbound channels to engage target customers.Collaborate with global internal PSF stakeholders and the central marketing team.Utilize qualitative and quantitative insights to understand the client and prospect base and make the case for specific marketing programs.Support the development of customer personas in partnership with sales and account management teams.Implement marketing programs to increase product awareness and build knowledge of user experience, services, and content.Leverage GLG's brand guidelines and value proposition to effectively position and message our offerings in the market.Partner with Marketing Operations to compile campaign and program metrics, report on KPIs, and recommend improvements based on results.Ideal Candidate Profile:
Minimum of 7 years of marketing experience, preferably with B2B marketing expertise.Proven experience in developing marketing plans based on business opportunities and audience insights.Proficiency with Salesforce and a marketing automation platform (Marketo preferred).Excellent interpersonal and collaboration skills, with the ability to work across multiple levels, roles, and functions.Comfortable working autonomously and making independent decisions when required.Exceptional project management skills, with the ability to juggle multiple campaigns and programs simultaneously.Strong presentation skills and the ability to communicate clearly with senior leadership.What We Offer:
Benefits:
All U.S. GLGers also have access to benefits such as :
Comprehensive medical, dental and vision coverage effective on your first day of employmentFlexible paid time off. No pre-determined limits on vacation time, plus 10 company holidays401(k) and Roth 401(k) plans with an employer match (subject to annual limits & vesting)Tuition reimbursement program for eligible courses including language skills coursesPaid parental leave, adoption and surrogacy reimbursementFree wellbeing support with the Calm app, Maven and EAP, and free long-term therapy & counselling assistance through PathwaysOther work perks and benefits available based on final job location
Compensation:
GLG is committed to fair and equitable compensation practices. Actual compensation is based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. Certain roles may also be eligible for incentive compensation.
The anticipated hiring base salary range for this role is:
$85,400-$115,000 USD
About GLG / Gerson Lehrman Group
GLG is the world's insight network. Our clients rely on GLG's global team to connect with powerful insight across fields from our network of approximately 1 million experts (and the hundreds of new experts we recruit every day).
We serve thousands of the world's best businesses, from Fortune 500 corporations to leading technology companies to professional services firms and financial institutions. We connect our clients to the world's largest and most varied source of first-hand expertise, including executives, scientists, academics, former public-sector leaders, and the foremost subject matter specialists.
GLG's industry-leading compliance framework allows clients to learn in a structured, auditable, and transparent way, consistent with their own internal compliance obligations and the highest professional ethical standards. Our compliance standards are a major competitive differentiator and key component of the company's culture.
To learn more, visit www.GLGinsights.com.
Gerson Lehrman Group, Inc. ("GLG") is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.
Job SummaryGLG, the World's Insight Network, is seeking an experienced marketer to join our team as a
Global Senior Marketing Manager
supporting Global Professional Services Firms (PSF).
The Global Senior Marketing Manager, PSF, will be responsible for translating business opportunities into effective marketing strategies tailored for PSF audiences: Consulting Firms, Agencies, and Market Research Firms. This role will closely partner with the PSF segment lead, as well as sales and client solutions leadership, to develop a comprehensive marketing plan based on audience insights and business goals. The successful candidate will collaborate with the central marketing team to execute and deploy marketing programs, campaigns, and deliverables across various channels such as email, social media, and paid media.
Key Responsibilities:
Develop and implement marketing strategies targeting Professional Services Firms globally.Translate business goals into compelling marketing strategies for prospects and clients.Align marketing investments with revenue targets, building pipeline goals in collaboration with sales and account management.Create content strategies for outbound channels to engage target customers.Collaborate with global internal PSF stakeholders and the central marketing team.Utilize qualitative and quantitative insights to understand the client and prospect base and make the case for specific marketing programs.Support the development of customer personas in partnership with sales and account management teams.Implement marketing programs to increase product awareness and build knowledge of user experience, services, and content.Leverage GLG's brand guidelines and value proposition to effectively position and message our offerings in the market.Partner with Marketing Operations to compile campaign and program metrics, report on KPIs, and recommend improvements based on results.Ideal Candidate Profile:
Minimum of 7 years of marketing experience, preferably with B2B marketing expertise.Proven experience in developing marketing plans based on business opportunities and audience insights.Proficiency with Salesforce and a marketing automation platform (Marketo preferred).Excellent interpersonal and collaboration skills, with the ability to work across multiple levels, roles, and functions.Comfortable working autonomously and making independent decisions when required.Exceptional project management skills, with the ability to juggle multiple campaigns and programs simultaneously.Strong presentation skills and the ability to communicate clearly with senior leadership.What We Offer:
Benefits:
All U.S. GLGers also have access to benefits such as :
Comprehensive medical, dental and vision coverage effective on your first day of employmentFlexible paid time off. No pre-determined limits on vacation time, plus 10 company holidays401(k) and Roth 401(k) plans with an employer match (subject to annual limits & vesting)Tuition reimbursement program for eligible courses including language skills coursesPaid parental leave, adoption and surrogacy reimbursementFree wellbeing support with the Calm app, Maven and EAP, and free long-term therapy & counselling assistance through PathwaysOther work perks and benefits available based on final job location
Compensation:
GLG is committed to fair and equitable compensation practices. Actual compensation is based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. Certain roles may also be eligible for incentive compensation.
The anticipated hiring base salary range for this role is:
$85,400-$115,000 USD
About GLG / Gerson Lehrman Group
GLG is the world's insight network. Our clients rely on GLG's global team to connect with powerful insight across fields from our network of approximately 1 million experts (and the hundreds of new experts we recruit every day).
We serve thousands of the world's best businesses, from Fortune 500 corporations to leading technology companies to professional services firms and financial institutions. We connect our clients to the world's largest and most varied source of first-hand expertise, including executives, scientists, academics, former public-sector leaders, and the foremost subject matter specialists.
GLG's industry-leading compliance framework allows clients to learn in a structured, auditable, and transparent way, consistent with their own internal compliance obligations and the highest professional ethical standards. Our compliance standards are a major competitive differentiator and key component of the company's culture.
To learn more, visit www.GLGinsights.com.
Gerson Lehrman Group, Inc. ("GLG") is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.