Hammer Made
In House Digital Advertising Manager
Hammer Made, Eden Prairie, Minnesota, United States, 55344
Job Type
Full-time
Description
About us : Hammer Made is a growing Minnesota based men's clothing designer with a distinctive collection of limited run shirts, apparel and accessories. With seven retail stores (soon to be eight), and a rapidly growing e-commerce presence, Hammer Made is looking to hire an In-House Digital Ad Manager to bolster our growing team.
Position Overview:
We are looking for an experienced Digital Advertising Manager to work at our HQ in Eden Prairie to lead and optimize our paid social and paid search campaigns. This role requires a strategic thinker with a proven track record of maximizing ROI through targeted digital advertising. You will spend most of every day in Meta Ads, launching new ads, tweaking copy and messaging, re-configuring ad layout, tracking CPM, CPC and ROAS. If you love A/B testing and optimizing and have an unwavering focus on constant improvement. If you have a great feel for paid search, and have placed many paid search buys, have a knack for identifying emerging digital advertising trends and the best opportunities for growing DTC sales, we want to meet with you!
Key Responsibilities:
You will be responsible for managing and executing our digital advertising strategy across various platforms, identifying high-impact opportunities to enhance our advertising efforts, and driving measurable growth in sales.
Campaign Management:
Develop, execute, and manage paid social and paid search campaigns (primarily Google Ads), ensuring they align with our overall marketing objectives and budget.Performance Optimization:
Continuously monitor and analyze campaign performance to identify trends, insights, and opportunities for optimization. Implement data-driven adjustments to improve ROI and achieve key performance indicators (KPIs).Strategy Development:
Create and refine digital advertising strategies that leverage paid social and paid search to maximize reach, engagement, and conversions.Budget Management:
Oversee and manage advertising budgets, ensuring effective allocation and spending to achieve the highest possible return on investment.Market Research:
Conduct market research and competitive analysis to stay ahead of industry trends and incorporate innovative approaches into our advertising strategies.Reporting and Analytics:
Prepare regular performance reports and presentations, providing insights and recommendations for continuous improvement. Utilize tools such as Google Analytics, Google Ads, and social media analytics platforms.Collaboration:
Work closely with internal teams, including marketing, creative, and sales, to ensure advertising efforts are aligned with overall company goals and messaging.Ad Creative and Copy:
Collaborate with creative teams to develop compelling ad copy and creative that resonate with target audiences and drive engagement.Testing and Experimentation:
Implement A/B testing and other experimental approaches to determine the most effective ad strategies and tactics.Vendor and Platform Management:
Manage relationships with advertising platforms and vendors, ensuring effective use of tools and resources.Time Management and meeting deadlines : Strong time management skills and ability to meet deadlines is a must.What We Offer:
Competitive salary and performance-based bonusesComprehensive benefits package including health, dental, and vision insuranceOpportunities for professional growth and developmentA collaborative and dynamic work environment
Hammer Made is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Requirements
Experience:
Proven experience in managing paid social and paid search campaigns, with a strong understanding of Google Ads and social media advertising platforms.
Skills:
Expertise in digital advertising strategies, campaign optimization, budget management, and performance analysis.
Analytical Ability:
Strong analytical skills with the ability to interpret data and make data-driven decisions. Proficiency in using analytics tools such as Google Analytics, SEMrush, or similar platforms.
Communication:
Excellent verbal and written communication skills, with the ability to present findings and recommendations clearly and effectively.
Creativity:
Ability to think creatively and strategically, with a focus on innovative solutions to drive advertising success.
Detail-Oriented:
High attention to detail with strong organizational skills and the ability to manage multiple campaigns simultaneously.
Education:
Bachelor's degree in Marketing, Advertising, Business, or a related field preferred.
Certifications:
Google Ads certification and other relevant digital advertising certifications are a plus.
Salary Description
90,000.00 - $110,000.00
Full-time
Description
About us : Hammer Made is a growing Minnesota based men's clothing designer with a distinctive collection of limited run shirts, apparel and accessories. With seven retail stores (soon to be eight), and a rapidly growing e-commerce presence, Hammer Made is looking to hire an In-House Digital Ad Manager to bolster our growing team.
Position Overview:
We are looking for an experienced Digital Advertising Manager to work at our HQ in Eden Prairie to lead and optimize our paid social and paid search campaigns. This role requires a strategic thinker with a proven track record of maximizing ROI through targeted digital advertising. You will spend most of every day in Meta Ads, launching new ads, tweaking copy and messaging, re-configuring ad layout, tracking CPM, CPC and ROAS. If you love A/B testing and optimizing and have an unwavering focus on constant improvement. If you have a great feel for paid search, and have placed many paid search buys, have a knack for identifying emerging digital advertising trends and the best opportunities for growing DTC sales, we want to meet with you!
Key Responsibilities:
You will be responsible for managing and executing our digital advertising strategy across various platforms, identifying high-impact opportunities to enhance our advertising efforts, and driving measurable growth in sales.
Campaign Management:
Develop, execute, and manage paid social and paid search campaigns (primarily Google Ads), ensuring they align with our overall marketing objectives and budget.Performance Optimization:
Continuously monitor and analyze campaign performance to identify trends, insights, and opportunities for optimization. Implement data-driven adjustments to improve ROI and achieve key performance indicators (KPIs).Strategy Development:
Create and refine digital advertising strategies that leverage paid social and paid search to maximize reach, engagement, and conversions.Budget Management:
Oversee and manage advertising budgets, ensuring effective allocation and spending to achieve the highest possible return on investment.Market Research:
Conduct market research and competitive analysis to stay ahead of industry trends and incorporate innovative approaches into our advertising strategies.Reporting and Analytics:
Prepare regular performance reports and presentations, providing insights and recommendations for continuous improvement. Utilize tools such as Google Analytics, Google Ads, and social media analytics platforms.Collaboration:
Work closely with internal teams, including marketing, creative, and sales, to ensure advertising efforts are aligned with overall company goals and messaging.Ad Creative and Copy:
Collaborate with creative teams to develop compelling ad copy and creative that resonate with target audiences and drive engagement.Testing and Experimentation:
Implement A/B testing and other experimental approaches to determine the most effective ad strategies and tactics.Vendor and Platform Management:
Manage relationships with advertising platforms and vendors, ensuring effective use of tools and resources.Time Management and meeting deadlines : Strong time management skills and ability to meet deadlines is a must.What We Offer:
Competitive salary and performance-based bonusesComprehensive benefits package including health, dental, and vision insuranceOpportunities for professional growth and developmentA collaborative and dynamic work environment
Hammer Made is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Requirements
Experience:
Proven experience in managing paid social and paid search campaigns, with a strong understanding of Google Ads and social media advertising platforms.
Skills:
Expertise in digital advertising strategies, campaign optimization, budget management, and performance analysis.
Analytical Ability:
Strong analytical skills with the ability to interpret data and make data-driven decisions. Proficiency in using analytics tools such as Google Analytics, SEMrush, or similar platforms.
Communication:
Excellent verbal and written communication skills, with the ability to present findings and recommendations clearly and effectively.
Creativity:
Ability to think creatively and strategically, with a focus on innovative solutions to drive advertising success.
Detail-Oriented:
High attention to detail with strong organizational skills and the ability to manage multiple campaigns simultaneously.
Education:
Bachelor's degree in Marketing, Advertising, Business, or a related field preferred.
Certifications:
Google Ads certification and other relevant digital advertising certifications are a plus.
Salary Description
90,000.00 - $110,000.00