Aditi Consulting
Marketing Technologist
Aditi Consulting, Cincinnati, Ohio, United States, 45208
Summary:Leverages technical expertise and a strategic mindset to be successful. Has differing percentages of work across analytics & insights, data strategy & activation, platform integration & activation, business & technology innovation, and leadership.
Responsibilities:
Responsibilities include delivering insights from data sets in digital/media/eCommercExecuting hands-on-keyboard for digital media, activating digital media brand building platforms to meet the needs of the business (digital presence, social, CRM, DTC, programmatic, etc.)Leading and managing new innovation spaces in marketing technology to meet emerging needs in a business (IoT, new data sets, new platforms, etc.), and prioritizing & translating business requirements to systems requirements which also adhere to IT policies and security/privacy mandates.Engages seamlessly across the marketing and media organizations typically at the brand manager and associate brand director level.
Must Have:
Digital Ad Buying experience (Google PPC, Client Ads, Programmatic, and other social and social platforms)Email MarketingExperience with iterative testingGoogle Analytics experience (analyzing data and using analysis to optimize acquisition tactics)Understanding of how website tagging works
Nice to Have:
Analytics/Google Tag ManagerCopywritingeRetail Search Ad BuyingExperience driving DTC SalesSEO
Compensation:The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate's qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries:Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.
Responsibilities:
Responsibilities include delivering insights from data sets in digital/media/eCommercExecuting hands-on-keyboard for digital media, activating digital media brand building platforms to meet the needs of the business (digital presence, social, CRM, DTC, programmatic, etc.)Leading and managing new innovation spaces in marketing technology to meet emerging needs in a business (IoT, new data sets, new platforms, etc.), and prioritizing & translating business requirements to systems requirements which also adhere to IT policies and security/privacy mandates.Engages seamlessly across the marketing and media organizations typically at the brand manager and associate brand director level.
Must Have:
Digital Ad Buying experience (Google PPC, Client Ads, Programmatic, and other social and social platforms)Email MarketingExperience with iterative testingGoogle Analytics experience (analyzing data and using analysis to optimize acquisition tactics)Understanding of how website tagging works
Nice to Have:
Analytics/Google Tag ManagerCopywritingeRetail Search Ad BuyingExperience driving DTC SalesSEO
Compensation:The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate's qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries:Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.