Icahn Automotive Group LLC
Marketing Specialist Innovation
Icahn Automotive Group LLC, Bala Cynwyd, Pennsylvania, United States, 19004
Job Description
Position Summary
The Marketing Specialist Innovation is responsible for driving creative and strategic marketing initiatives that push the boundaries of traditional marketing practices. This role focuses on developing and implementing innovative marketing strategies to enhance brand awareness, engage customers, and support business growth. The ideal candidate is a forward-thinker with a passion for exploring new trends, technologies, and methodologies.
This position is located at our Bala Cynwyd Office.
Responsibilities
Develop a process and manage a roadmap of new marketing and approaches for improving customer acquisition and loyalty in DIFM.Facilitate brainstorming sessions and workshops with cross-functional teams to generate innovative ideas and solutions to address business challengesManage in-field testing and refinement of new marketing concepts to evaluate for potential impact and feasibility for potential broader implementation.Partner with cross functional partners (e.g., Operations, Supply Chain, Finance) on testing new channel and business concepts, manage the implementation of marketing assets needed for the testing and potential.Partner with Marketing Strategy Intelligence team to conduct needed market research to identify opportunities for innovation, value concepts ready for testing, and track competitive response.Monitor and analyze the performance of innovative marketing using key metrics and KPIs.Prepare and present reports on innovation activities, outcomes, and providing recommendations for scaling successful innovations.Build and maintain relationships with external partners, agencies, and influencers to support innovative initiatives.Maintain and process contract utilizing contract platformEducation and Experience
Bachelor’s degree in Marketing, Business or related field2-4 years of experience in marketing, with a focus on innovation or similar rolesKnowledge, Skills, and Abilities
Project management skills with the ability to handle multiple campaigns simultaneously.Proactive, forward-looking, collaborative and team-orientedUtility player that is self-motived, highly accountable and trustworthyExceptional communication and interpersonal skills.Comfortable operating in a high-performing, fast-paced, confidential environmentCreative thinker with a passion for innovation and experimentation
Pep Boys is an equal opportunity employer that does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
#LI-AE1
Position Summary
The Marketing Specialist Innovation is responsible for driving creative and strategic marketing initiatives that push the boundaries of traditional marketing practices. This role focuses on developing and implementing innovative marketing strategies to enhance brand awareness, engage customers, and support business growth. The ideal candidate is a forward-thinker with a passion for exploring new trends, technologies, and methodologies.
This position is located at our Bala Cynwyd Office.
Responsibilities
Develop a process and manage a roadmap of new marketing and approaches for improving customer acquisition and loyalty in DIFM.Facilitate brainstorming sessions and workshops with cross-functional teams to generate innovative ideas and solutions to address business challengesManage in-field testing and refinement of new marketing concepts to evaluate for potential impact and feasibility for potential broader implementation.Partner with cross functional partners (e.g., Operations, Supply Chain, Finance) on testing new channel and business concepts, manage the implementation of marketing assets needed for the testing and potential.Partner with Marketing Strategy Intelligence team to conduct needed market research to identify opportunities for innovation, value concepts ready for testing, and track competitive response.Monitor and analyze the performance of innovative marketing using key metrics and KPIs.Prepare and present reports on innovation activities, outcomes, and providing recommendations for scaling successful innovations.Build and maintain relationships with external partners, agencies, and influencers to support innovative initiatives.Maintain and process contract utilizing contract platformEducation and Experience
Bachelor’s degree in Marketing, Business or related field2-4 years of experience in marketing, with a focus on innovation or similar rolesKnowledge, Skills, and Abilities
Project management skills with the ability to handle multiple campaigns simultaneously.Proactive, forward-looking, collaborative and team-orientedUtility player that is self-motived, highly accountable and trustworthyExceptional communication and interpersonal skills.Comfortable operating in a high-performing, fast-paced, confidential environmentCreative thinker with a passion for innovation and experimentation
Pep Boys is an equal opportunity employer that does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
#LI-AE1