Rightway Inc
Member Marketing Manager
Rightway Inc, New York, New York, us, 10261
This role is based in NYC and will require in-office Monday, Tuesday, and Thursday.
OUR TEAM:
At Rightway, we're on a mission to revolutionize healthcare and empower individuals to take charge of their well-being. We're a team of passionate individuals from diverse backgrounds committed to making a difference. As part of our team, you'll have the opportunity to be your authentic self, grow both personally and professionally, and make a positive impact on people's lives. Let's work together to build a healthier, happier world.
ABOUT THE ROLE:
Rightway and our marketing team are in high growth mode. This is an opportunity to become one of the foundational team members who will help shape and define Rightway's member engagement strategy.
We are looking for a marketer passionate about member engagement, content creation, and creative member campaigns. The Member Marketing Manager will play a critical role in advancing our member engagement strategy, driving member activations, and improving the member experience for one of our fastest-growing products. The Marketing Manager will report to the Senior Manager of Member Marketing (Pharmacy Benefits) and partner closely with our account management team to develop and execute engagement initiatives for our PBM clients.
WHAT YOU'LL DO:Write copy and develop content, including writing emails, drafting member materials, and deploying campaigns to drive activations and engagement for our members.Partner with the account management and operations team to define and create engaging and informational content for members.Use your strategic marketing experience to identify new opportunities for campaigns and collateral that will enhance member engagement.Work with our design team on assets like flyers, emails, and mailers to support client engagement requests.Develop bespoke engagement campaigns that resonate with distinct member populations and drive activations.Track and document the success of Rightway's main KPIs and member campaigns.Build monthly and quarterly insights and present them to senior leadership.WHO YOU ARE:
4+ years of consumer marketing experience.Bachelor's degree required.An autonomous and resilient creator who likes to roll up your sleeves and bring marketing campaigns to life.Strong copywriting skills, with experience creating member marketing collateral and internal stakeholder communications.A creative problem solver energized by finding new ways to reach members.An analytical thinker with a natural curiosity to dive into marketing data, understand our members, and develop the best ways to engage them.Execute with an attention to detail that is second to none.Hold yourself accountable for accuracy and deadlines.Excellent at balancing multiple priorities in a fast-paced environment.Act as a strong cross-functional partner with clients and internal stakeholders.Passionate about healthcare and excited to be a part of a small but skilled team setting out to change healthcare for the better.EXTRA CREDIT:
PBM knowledge or pharmacy experience.Have worked in a B2B2C setting before.Start-up experience.Experience with email engagement platforms and creating creative engaging emails. (Iterable, Braze, Customer.io huge bonus)BASE SALARY RANGE: $100-$125K
CYBERSECURITY AWARENESS NOTICE
In response to ongoing and industry-wide fraudulent recruitment activities (i.e., job scams), Rightway wants to inform potential candidates that we will only contact them from the @rightwayhealthcare.com email domain. We will never ask for bank details or deposits of any kind as a condition of employment. If you have any questions about a suspicious interaction with Rightway, please feel free to reach out to us at hr@rightwayhealthcare.com.
ABOUT RIGHTWAY:
https://www.prnewswire.com/news-releases/rightway-ranks-no-362-on-the-inc-5000-annual-list-301606631.html
Rightway is on a mission to harmonize healthcare for everyone, everywhere. Our products guide patients to the best care and medications by inserting clinicians and pharmacists into a patient's care journey through a modern, mobile app. Rightway is a front door to healthcare, giving patients the tools they need along with on-demand access to Rightway health guides, human experts that answer their questions and manage the frustrating parts of healthcare for them.
Since its founding in 2017, Rightway has raised over $130mm from investors including Khosla Ventures, Thrive Capital, and Tiger Global at a valuation of $1 billion. We're headquartered in New York City, with a satellite office in Denver. Our clients rely on us to transform the healthcare experience, improve outcomes for their teams, and decrease their healthcare costs.
HOW WE LIVE OUR VALUES TO OUR TEAMMATES:
We're seeking those with passion for healthcare and relentless devotion to our goal. We need team members who will:
Paint the back of the fenceWe look for people that take pride in producing excellent work - whether or not it's seen. We empower each employee to operate with an "ownership" mentality and trust that they will produce exceptional results.
Execute with empathyWe practice compassionate empathy in every interaction. Our team is focused on humanizing the healthcare experience and treats our workplace no differently.
Struggle once to solve twiceWe value ingenuity. We encourage our team to think about scalable solutions that will allow Rightway to execute well today and even better tomorrow.
Compound your penniesWe recognize that small decisions can drive outsized returns. We love when our team makes impactful, incremental advances, especially if they believe it will drive a million-dollar return.
It's a great day for a great day
We remind ourselves each and every day that we're fortunate to be changing the healthcare system for the better. We view it as a duty to perform our roles with unbounded optimism and best-in-class execution, given how lucky we are.
Rightway is a healthcare company looking to improve healthcare outcomes for everyone, everywhere. With that in mind, we have to consider what is good for the health of our team, the company, and the communities we operate in. As such,
Rightway has determined a mandatory COVID-19 vaccination policy for all employees , in combination with other safety precautions, is the best way forward.
Rightway is PROUDLY an Equal Opportunity Employer that believes in strength in the diversity of thought processes, beliefs, background and education and fosters an inclusive culture where differences are celebrated to drive the best business decisions possible. We do not discriminate on any basis covered by appropriate law. All employment is decided on the consideration of merit, qualifications, need and performance.
#LI-Hybrid
OUR TEAM:
At Rightway, we're on a mission to revolutionize healthcare and empower individuals to take charge of their well-being. We're a team of passionate individuals from diverse backgrounds committed to making a difference. As part of our team, you'll have the opportunity to be your authentic self, grow both personally and professionally, and make a positive impact on people's lives. Let's work together to build a healthier, happier world.
ABOUT THE ROLE:
Rightway and our marketing team are in high growth mode. This is an opportunity to become one of the foundational team members who will help shape and define Rightway's member engagement strategy.
We are looking for a marketer passionate about member engagement, content creation, and creative member campaigns. The Member Marketing Manager will play a critical role in advancing our member engagement strategy, driving member activations, and improving the member experience for one of our fastest-growing products. The Marketing Manager will report to the Senior Manager of Member Marketing (Pharmacy Benefits) and partner closely with our account management team to develop and execute engagement initiatives for our PBM clients.
WHAT YOU'LL DO:Write copy and develop content, including writing emails, drafting member materials, and deploying campaigns to drive activations and engagement for our members.Partner with the account management and operations team to define and create engaging and informational content for members.Use your strategic marketing experience to identify new opportunities for campaigns and collateral that will enhance member engagement.Work with our design team on assets like flyers, emails, and mailers to support client engagement requests.Develop bespoke engagement campaigns that resonate with distinct member populations and drive activations.Track and document the success of Rightway's main KPIs and member campaigns.Build monthly and quarterly insights and present them to senior leadership.WHO YOU ARE:
4+ years of consumer marketing experience.Bachelor's degree required.An autonomous and resilient creator who likes to roll up your sleeves and bring marketing campaigns to life.Strong copywriting skills, with experience creating member marketing collateral and internal stakeholder communications.A creative problem solver energized by finding new ways to reach members.An analytical thinker with a natural curiosity to dive into marketing data, understand our members, and develop the best ways to engage them.Execute with an attention to detail that is second to none.Hold yourself accountable for accuracy and deadlines.Excellent at balancing multiple priorities in a fast-paced environment.Act as a strong cross-functional partner with clients and internal stakeholders.Passionate about healthcare and excited to be a part of a small but skilled team setting out to change healthcare for the better.EXTRA CREDIT:
PBM knowledge or pharmacy experience.Have worked in a B2B2C setting before.Start-up experience.Experience with email engagement platforms and creating creative engaging emails. (Iterable, Braze, Customer.io huge bonus)BASE SALARY RANGE: $100-$125K
CYBERSECURITY AWARENESS NOTICE
In response to ongoing and industry-wide fraudulent recruitment activities (i.e., job scams), Rightway wants to inform potential candidates that we will only contact them from the @rightwayhealthcare.com email domain. We will never ask for bank details or deposits of any kind as a condition of employment. If you have any questions about a suspicious interaction with Rightway, please feel free to reach out to us at hr@rightwayhealthcare.com.
ABOUT RIGHTWAY:
https://www.prnewswire.com/news-releases/rightway-ranks-no-362-on-the-inc-5000-annual-list-301606631.html
Rightway is on a mission to harmonize healthcare for everyone, everywhere. Our products guide patients to the best care and medications by inserting clinicians and pharmacists into a patient's care journey through a modern, mobile app. Rightway is a front door to healthcare, giving patients the tools they need along with on-demand access to Rightway health guides, human experts that answer their questions and manage the frustrating parts of healthcare for them.
Since its founding in 2017, Rightway has raised over $130mm from investors including Khosla Ventures, Thrive Capital, and Tiger Global at a valuation of $1 billion. We're headquartered in New York City, with a satellite office in Denver. Our clients rely on us to transform the healthcare experience, improve outcomes for their teams, and decrease their healthcare costs.
HOW WE LIVE OUR VALUES TO OUR TEAMMATES:
We're seeking those with passion for healthcare and relentless devotion to our goal. We need team members who will:
Paint the back of the fenceWe look for people that take pride in producing excellent work - whether or not it's seen. We empower each employee to operate with an "ownership" mentality and trust that they will produce exceptional results.
Execute with empathyWe practice compassionate empathy in every interaction. Our team is focused on humanizing the healthcare experience and treats our workplace no differently.
Struggle once to solve twiceWe value ingenuity. We encourage our team to think about scalable solutions that will allow Rightway to execute well today and even better tomorrow.
Compound your penniesWe recognize that small decisions can drive outsized returns. We love when our team makes impactful, incremental advances, especially if they believe it will drive a million-dollar return.
It's a great day for a great day
We remind ourselves each and every day that we're fortunate to be changing the healthcare system for the better. We view it as a duty to perform our roles with unbounded optimism and best-in-class execution, given how lucky we are.
Rightway is a healthcare company looking to improve healthcare outcomes for everyone, everywhere. With that in mind, we have to consider what is good for the health of our team, the company, and the communities we operate in. As such,
Rightway has determined a mandatory COVID-19 vaccination policy for all employees , in combination with other safety precautions, is the best way forward.
Rightway is PROUDLY an Equal Opportunity Employer that believes in strength in the diversity of thought processes, beliefs, background and education and fosters an inclusive culture where differences are celebrated to drive the best business decisions possible. We do not discriminate on any basis covered by appropriate law. All employment is decided on the consideration of merit, qualifications, need and performance.
#LI-Hybrid