Stride
SEO Specialist
Stride, Virginia Beach, Virginia, us, 23450
Job Description
About Your Role:
As the SEO Specialist, you will be responsible for developing and executing a comprehensive SEO strategy to enhance our organic search visibility and drive traffic to our digital properties. Reporting to the VP Marketing, you will be the primary internal SEO specialist working to optimize our website content, improve search engine rankings, and increase organic traffic across all K12 focused properties.
Summary:
The SEO Specialist will oversee all aspects of search engine optimization, including keyword research, on-page optimization, technical SEO, and link-building strategies. You will work closely with content creators, developers, and marketing teams to ensure that our SEO efforts align with overall business goals and deliver measurable results.
Essential Functions:
Develop and implement a robust SEO strategy to improve organic search visibility and traffic.Conduct thorough keyword research to identify opportunities for content optimization and new content creation.Oversee on-page and technical SEO efforts, ensuring best practices are followed across our digital properties.Collaborate with the content team to optimize existing content and develop SEO-friendly new content.Manage link-building campaigns to increase domain authority and improve search rankings.Use analytics tools to monitor and report on SEO performance, providing insights and recommendations for improvement.Stay up to date with the latest SEO trends, algorithm changes, and industry best practices.Coordinate efforts with internal and external seo specialists.
Supervisory Responsibilities:
This position has no formal supervisory responsibilities.
Minimum Required Qualifications:
Bachelor's degree in Marketing, Communications, or a related field.5-7 years of experience in SEO, with a proven track record of improving organic search performance.Strong knowledge of SEO and analytics tools (e.g., Google Analytics, Heap, Google Search Console, SEMrush, Ahrefs, BrightEdge, etc).Excellent analytical skills with the ability to interpret data and make data-driven decisions.Strong understanding of search engine algorithms and ranking factors.Excellent communication and collaboration skills.
Certificates and Licenses :
OTHER REQUIRED QUALIFICATIONS:
Strong strategic thinking, analytical thinking, problem-solving skillsExcellent presentation skills with ability to leverage technology effectivelyExcellent interpersonal and collaborative skills with ability to build strong working relationshipsAbility to work both independently and within a team-oriented environmentStrong project management and organizational skills with attention to detailExcellent written and oral communication skillsExperience setting and delivering against measurable marketing metricsHighly organized, detail-oriented, meets deadlines consistentlyAbility to prioritize effectively and manage competing priorities to deliver and drive resultsHigh level of quality and accountability for work productMicrosoft Office (Outlook, Word, Excel, PowerPoint, Project, Visio, etc.)Ability to travel 10% of the timeAbility to clear required background checkCompensation & Benefits:
Stride, Inc. considers a person's education, experience, and qualifications, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee's salary level. Salaries will differ based on these factors, the position's level and expected contribution, and the employee's benefits elections. Offers will typically be in the bottom half of the range.
We anticipate the salary range to be $57,519.75 to $121,792.80. Eligible employees may receive a bonus. This salary is not guaranteed, as an individual's compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.
WORK ENVIRONMENT
:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This position is virtual and open to residents of the 50 states, D.C.
The above job is
not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.
Job TypeRegular
The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.
Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
About Your Role:
As the SEO Specialist, you will be responsible for developing and executing a comprehensive SEO strategy to enhance our organic search visibility and drive traffic to our digital properties. Reporting to the VP Marketing, you will be the primary internal SEO specialist working to optimize our website content, improve search engine rankings, and increase organic traffic across all K12 focused properties.
Summary:
The SEO Specialist will oversee all aspects of search engine optimization, including keyword research, on-page optimization, technical SEO, and link-building strategies. You will work closely with content creators, developers, and marketing teams to ensure that our SEO efforts align with overall business goals and deliver measurable results.
Essential Functions:
Develop and implement a robust SEO strategy to improve organic search visibility and traffic.Conduct thorough keyword research to identify opportunities for content optimization and new content creation.Oversee on-page and technical SEO efforts, ensuring best practices are followed across our digital properties.Collaborate with the content team to optimize existing content and develop SEO-friendly new content.Manage link-building campaigns to increase domain authority and improve search rankings.Use analytics tools to monitor and report on SEO performance, providing insights and recommendations for improvement.Stay up to date with the latest SEO trends, algorithm changes, and industry best practices.Coordinate efforts with internal and external seo specialists.
Supervisory Responsibilities:
This position has no formal supervisory responsibilities.
Minimum Required Qualifications:
Bachelor's degree in Marketing, Communications, or a related field.5-7 years of experience in SEO, with a proven track record of improving organic search performance.Strong knowledge of SEO and analytics tools (e.g., Google Analytics, Heap, Google Search Console, SEMrush, Ahrefs, BrightEdge, etc).Excellent analytical skills with the ability to interpret data and make data-driven decisions.Strong understanding of search engine algorithms and ranking factors.Excellent communication and collaboration skills.
Certificates and Licenses :
OTHER REQUIRED QUALIFICATIONS:
Strong strategic thinking, analytical thinking, problem-solving skillsExcellent presentation skills with ability to leverage technology effectivelyExcellent interpersonal and collaborative skills with ability to build strong working relationshipsAbility to work both independently and within a team-oriented environmentStrong project management and organizational skills with attention to detailExcellent written and oral communication skillsExperience setting and delivering against measurable marketing metricsHighly organized, detail-oriented, meets deadlines consistentlyAbility to prioritize effectively and manage competing priorities to deliver and drive resultsHigh level of quality and accountability for work productMicrosoft Office (Outlook, Word, Excel, PowerPoint, Project, Visio, etc.)Ability to travel 10% of the timeAbility to clear required background checkCompensation & Benefits:
Stride, Inc. considers a person's education, experience, and qualifications, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee's salary level. Salaries will differ based on these factors, the position's level and expected contribution, and the employee's benefits elections. Offers will typically be in the bottom half of the range.
We anticipate the salary range to be $57,519.75 to $121,792.80. Eligible employees may receive a bonus. This salary is not guaranteed, as an individual's compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.
WORK ENVIRONMENT
:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This position is virtual and open to residents of the 50 states, D.C.
The above job is
not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.
Job TypeRegular
The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.
Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)