Watsco
Marketing Manager
Watsco, Wilmington, Massachusetts, us, 01887
Job Description
Homans Associates is a subsidiary of the largest independent HVAC/R distribution company in the world, Watsco, Inc. We proudly distribute the Mitsubishi and Bryant brands of HVAC equipment, as well as a full line of HVAC residential and commercial parts, supplies, and accessories. We have locations throughout New England, New York, and New Jersey. We currently have an exciting career opportunity for a Marketing Manager working out of our corporate office in Wilmington, MA. location. This position will report to the New England Division President.
We are in search of an engaging and strategic Marketing Manager with a customer-facing orientation to spearhead our marketing initiatives and bolster our brand presence within the HVAC wholesale market. The ideal candidate will possess a robust background in B2B marketing, with a documented history of devising and implementing effective marketing strategies that enhance market share and stimulate sales growth. There is no relocation assistance for this position.
Company Website: http://www.homans.com
ESSENTIAL DUTIES AND RESPONSIBILITIES OF THE MARKETING MANAGER
Develop and execute comprehensive marketing strategies that not only raise brand awareness but also foster direct engagement with customers.Conduct market research to identify opportunities for promotion and growth and stay up to date with industry trends and competitor activities.Work closely with sales teams to synchronize marketing and sales strategies, ensuring a unified approach to market entry and customer loyalty.Manage marketing budget and allocate funds wisely to maximize return on investment.Oversee the creation and delivery of press releases, advertisements, and other marketing materials.Design print ads and publications, as well as digital content for the company website, social media channels, and email campaigns.Analyze the effectiveness of marketing campaigns and strategies through metrics and KPIs and adjust plans accordingly.Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing environment.Work with customers face to face or remotely to promote marketing and sales strategies.Establish and maintain relationships with key industry players, including suppliers, contractors, and trade associations.Act as a company ambassador at trade shows, industry events, and networking opportunities, engaging directly with customers and prospects.Other duties as assigned.About Us
Homans Associates is the premier distributor of HVAC Equipment, Supplies and Mechanical Insulation products in the Northeast. We've been serving the contractor community since 1952 with locations across all of New England plus New York and New Jersey. At Homans, we take our customers' success seriously. We utilize both Technology and People to create solutions for the challenges our customers face. We have developed, partnered and invested in tools that propel their business forward. We also employ the foremost experts in the HVAC and Mechanical Insulation industries. We refer to our employees as Associates, and our Associates are empowered to improve our customer's experience and ensure our customers success. From the cab of the truck, to behind the counter, on the website and on the phone, all the way to the President's office, our people put the customer at the center of every interaction and decision.
We joined the Watsco family in 1999. Watsco is the largest distributor of air conditioning, heating and refrigeration equipment and related parts and supplies in the HVAC/R industry, currently operating over 571 locations in 37 states in the United States, Canada, Mexico, and Puerto Rico. Plus market coverage on an export basis to parts of Latin America and the Caribbean.
Homans Associates is an Equal Opportunity Employer. Homans offers a competitive total pay (plus bonus on sales incentives) and benefits package inclusive of health, dental, vision, life insurance and 401(k).
Requirements
QUALIFICATIONS OF THE MARKETING MANAGER
At least 5 years of marketing experience in the HVAC or a similar wholesale industry, with a focus on customer-facing roles.Strong understanding of B2B marketing, sales processes, and customer journey.Excellent leadership, communication, and interpersonal skills.Proficient in marketing automation and CRM software, as well as MS Office Suite.Creative thinker with strong analytical and problem-solving abilities.Ability to manage multiple projects simultaneously and meet deadlines.Willingness to travel as needed for industry events and company meetings.Education
Bachelor’s degree in marketing, Business Administration, or related field; Master’s degree preferred.
Homans Associates is a subsidiary of the largest independent HVAC/R distribution company in the world, Watsco, Inc. We proudly distribute the Mitsubishi and Bryant brands of HVAC equipment, as well as a full line of HVAC residential and commercial parts, supplies, and accessories. We have locations throughout New England, New York, and New Jersey. We currently have an exciting career opportunity for a Marketing Manager working out of our corporate office in Wilmington, MA. location. This position will report to the New England Division President.
We are in search of an engaging and strategic Marketing Manager with a customer-facing orientation to spearhead our marketing initiatives and bolster our brand presence within the HVAC wholesale market. The ideal candidate will possess a robust background in B2B marketing, with a documented history of devising and implementing effective marketing strategies that enhance market share and stimulate sales growth. There is no relocation assistance for this position.
Company Website: http://www.homans.com
ESSENTIAL DUTIES AND RESPONSIBILITIES OF THE MARKETING MANAGER
Develop and execute comprehensive marketing strategies that not only raise brand awareness but also foster direct engagement with customers.Conduct market research to identify opportunities for promotion and growth and stay up to date with industry trends and competitor activities.Work closely with sales teams to synchronize marketing and sales strategies, ensuring a unified approach to market entry and customer loyalty.Manage marketing budget and allocate funds wisely to maximize return on investment.Oversee the creation and delivery of press releases, advertisements, and other marketing materials.Design print ads and publications, as well as digital content for the company website, social media channels, and email campaigns.Analyze the effectiveness of marketing campaigns and strategies through metrics and KPIs and adjust plans accordingly.Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing environment.Work with customers face to face or remotely to promote marketing and sales strategies.Establish and maintain relationships with key industry players, including suppliers, contractors, and trade associations.Act as a company ambassador at trade shows, industry events, and networking opportunities, engaging directly with customers and prospects.Other duties as assigned.About Us
Homans Associates is the premier distributor of HVAC Equipment, Supplies and Mechanical Insulation products in the Northeast. We've been serving the contractor community since 1952 with locations across all of New England plus New York and New Jersey. At Homans, we take our customers' success seriously. We utilize both Technology and People to create solutions for the challenges our customers face. We have developed, partnered and invested in tools that propel their business forward. We also employ the foremost experts in the HVAC and Mechanical Insulation industries. We refer to our employees as Associates, and our Associates are empowered to improve our customer's experience and ensure our customers success. From the cab of the truck, to behind the counter, on the website and on the phone, all the way to the President's office, our people put the customer at the center of every interaction and decision.
We joined the Watsco family in 1999. Watsco is the largest distributor of air conditioning, heating and refrigeration equipment and related parts and supplies in the HVAC/R industry, currently operating over 571 locations in 37 states in the United States, Canada, Mexico, and Puerto Rico. Plus market coverage on an export basis to parts of Latin America and the Caribbean.
Homans Associates is an Equal Opportunity Employer. Homans offers a competitive total pay (plus bonus on sales incentives) and benefits package inclusive of health, dental, vision, life insurance and 401(k).
Requirements
QUALIFICATIONS OF THE MARKETING MANAGER
At least 5 years of marketing experience in the HVAC or a similar wholesale industry, with a focus on customer-facing roles.Strong understanding of B2B marketing, sales processes, and customer journey.Excellent leadership, communication, and interpersonal skills.Proficient in marketing automation and CRM software, as well as MS Office Suite.Creative thinker with strong analytical and problem-solving abilities.Ability to manage multiple projects simultaneously and meet deadlines.Willingness to travel as needed for industry events and company meetings.Education
Bachelor’s degree in marketing, Business Administration, or related field; Master’s degree preferred.