AVE by Korman Communities
Marketing Director
AVE by Korman Communities, Plymouth Meeting, Pennsylvania, United States, 19462
Our best-in-class hospitality brand is growing, and we are seeking hard-working and passionate top talent to grow their careers with us! If you are interested in being a pioneer with AVE as we continue to expand our portfolio of flexible-stay residential communities nationwide, apply today for an opportunity to join our winning team!
The Marketing Director is responsible for envisioning and delivering the marketing strategy for our portfolio of communities nationwide including acquisitions and new development lease-ups. This position will drive the development and implementation of marketing plans that achieve brand awareness and revenue growth.
As the Marketing Director, you will work closely with our COO, VP of Marketing Analytics, and Property Leadership to identify market trends to develop pricing strategies, both traditional and digital marketing efforts, and marketing campaigns to attract qualified traffic and manage the execution of all activities. You will collaborate with the SVP, Communications to develop strategic Marketing & Communications Plans for both new and existing properties.
Your role will be multifaceted, encompassing website strategy, search engine marketing (SEO/PPC), social media advertising, internal listing site strategy (ILS), CRM innovation, and performance analysis. You will manage our external SEM agency and ILS partners.
This position offers a unique opportunity to make a significant impact on the growth and success of our company.
The Marketing Director will report directly to the COO.
Responsibilities:
Brand Marketing Strategy
Develop and implement strategic brand marketing plan to achieve company objectives and targets, with a primary focus on enhancing our online visibility, driving traffic to our website and deliver an elevated user experienceServe as a change agent to bring digital thinking and make end to end consumer experiences a priority for the organizationDevelop go to market strategy in new markets to achieve property specific goals and drive leasing velocity from pre-leasing through stabilizationMeets with Property Leadership to develop marketing strategies and campaigns and manages their execution to drive sales goalsParticipate in department and interdepartmental planning and management teams, and works cross-functionally to improve processes within the organizationEducate on-site leadership on the digital landscape, processes, and strategiesWeb Strategy and CMS
Drive the development and implementation of digital marketing strategiesCollaborate with brand, in house, and external teams to ensure that our digital approach is aligned with brand pillars, marketing objectives and business goalsLead SEO and SEM strategies to improve our online visibility and drive organic and paid traffic to our websiteDevelop and implement a comprehensive paid social media strategy across multiple platformsDevelops email marketing strategy, segmentation, and automation to nurture customer relationships and drive conversionsCollaborates with SVP, Communications and Web Marketing Manager to develop web strategies to enhance the user experience of the website including site navigation, content development, check-out funnel and promotional campaignsWork with operations and sales team to optimize E-Commerce software and CRM capabilities to support the business needsManage relationships with external agencies and vendors through negotiating contracts, managing performance, metrics and identifying opportunities for collaboration and mutual growthOnline Listing Site Management
Manage strategy and partnerships with online listing sites (Apartments.com, Zillow, Apartmentguide, Apartmentlist, etc.)Responsible for implementing furnished listings on 3rd party platforms including but not limited to Airbnb, VRBO, Furnishedfinder, etc.Other
Stay informed about industry trends and best practices in digital marketing, continuously seeking opportunities to innovate and improve our online marketing effortsEnsure AVE remains a leader in the digital space by staying ahead of technology trends and opportunitiesCollaborate with external vendors and agencies, such as web developers, designers, and advertising partners, to execute digital marketing initiatives and achieve business objectivesRequirements:
Bachelor's degree in marketing, business, or a related field5-8 years of experience in marketing, with a focus on digital marketing strategies preferably in multi-family or hotel/hospitalityMulti-family lease-up strategy experience desirableProven track record of successfully developing and executing marketing campaigns that drive growth and brand recognitionStrong leadership, experience influencing change internally/selling programs to executives desirableExceptional communication and interpersonal skills with attention to detail and the ability to convey complex business strategies clearlyStrong knowledge of emerging marketing trends and technologiesDemonstrates strong business judgment and sound decision-making skills; identifies, prioritizes, and articulates highest impact initiativesExperience managing external partners and agenciesStrong analytical skills and experience using web analytics tools (e.g., Google Analytics) and ability to make data driven decisionsExcellent communication skills and ability to collaborate effectively with cross-functional teamsStrong project management skills and ability to manage multiple projects simultaneouslySupervisory or managerial experience a plusCertifications in digital marketing or related fields (e.g., Google certification) are desirable#LI-hybrid
The Perks
Fun, positive, and collaborative work environmentRobust training program and ongoing professional development opportunitiesComprehensive benefits package including: PTO, medical, vision, dental, and 401k (permanent full-time roles only)Enjoy a special day to celebrate in your birthday month each year with
paid Birthday Time Off
(permanent part-time and full-time roles only)Opportunities to give back including: participation in AVE's regular drives and fundraisers in addition to
paid Volunteer Time Off
each year to volunteer with your non-profit organization of choice (permanent part-time and full-time roles only)Complimentary furnished apartment stays at any AVE location nationwide for personal travel (permanent part-time and full-time roles only)A career home! Tons of potential for long-term career advancement within a rapidly expanding organization
About AVE
AVE is a brand of Korman Communities, a fifth-generation, family-owned-and-operated real estate company on a mission to create raving residents! Our first-class residential communities offer flexible living solutions - fully furnished apartments for month-to-month stays and contemporary unfurnished apartments for longer lease terms.
Our communities are designed to deliver unparalleled carefree living. We have professional, friendly teams on site to provide exceptional service, complimentary, on-demand, business and resort amenities for convenience, and fun resident events to create a sense of community.
While we own and operate a growing portfolio of best-in-class residential communities nationwide, our most important asset has always been our passionate, dedicated team members. We have a lot of longevity within our team because we commit to team members who embrace our values and promote our reputation for excellence. Many decades ago, we committed ourselves to a value system called QUEST which stands for Quality, Uniqueness, Excellence, Service, and Teamwork. The "S" representing "service," has been the driving force behind everything we do: service to our team members, service to our residents, service to our clients, and service to our communities.
Visit us online at https://www.aveliving.com/careers.
CCPA/CPRA Disclosure Notice
When you apply to a job on this site, the personal data contained in your application will be collected by Korman Communities.
Your personal data will be processed for the purposes of managing Korman Communities recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under CCPA 1798.145, pursuant to CPRA section 31 as necessary for the purposes of the legitimate interests pursued by Korman Communities, which are the solicitation, evaluation, and selection of applicants for employment.
Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Korman Communities to help manage its recruitment and hiring process on Korman Communities behalf. You can obtain a copy of the standard contractual clauses by contacting us at privacy@korman.com.
Your personal data will be retained by Korman Communities as long as Korman Communities determines it is necessary to evaluate your application for employment. Under the CCPA/CPRA, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted by contacting us at privacy@korman.com.
The Marketing Director is responsible for envisioning and delivering the marketing strategy for our portfolio of communities nationwide including acquisitions and new development lease-ups. This position will drive the development and implementation of marketing plans that achieve brand awareness and revenue growth.
As the Marketing Director, you will work closely with our COO, VP of Marketing Analytics, and Property Leadership to identify market trends to develop pricing strategies, both traditional and digital marketing efforts, and marketing campaigns to attract qualified traffic and manage the execution of all activities. You will collaborate with the SVP, Communications to develop strategic Marketing & Communications Plans for both new and existing properties.
Your role will be multifaceted, encompassing website strategy, search engine marketing (SEO/PPC), social media advertising, internal listing site strategy (ILS), CRM innovation, and performance analysis. You will manage our external SEM agency and ILS partners.
This position offers a unique opportunity to make a significant impact on the growth and success of our company.
The Marketing Director will report directly to the COO.
Responsibilities:
Brand Marketing Strategy
Develop and implement strategic brand marketing plan to achieve company objectives and targets, with a primary focus on enhancing our online visibility, driving traffic to our website and deliver an elevated user experienceServe as a change agent to bring digital thinking and make end to end consumer experiences a priority for the organizationDevelop go to market strategy in new markets to achieve property specific goals and drive leasing velocity from pre-leasing through stabilizationMeets with Property Leadership to develop marketing strategies and campaigns and manages their execution to drive sales goalsParticipate in department and interdepartmental planning and management teams, and works cross-functionally to improve processes within the organizationEducate on-site leadership on the digital landscape, processes, and strategiesWeb Strategy and CMS
Drive the development and implementation of digital marketing strategiesCollaborate with brand, in house, and external teams to ensure that our digital approach is aligned with brand pillars, marketing objectives and business goalsLead SEO and SEM strategies to improve our online visibility and drive organic and paid traffic to our websiteDevelop and implement a comprehensive paid social media strategy across multiple platformsDevelops email marketing strategy, segmentation, and automation to nurture customer relationships and drive conversionsCollaborates with SVP, Communications and Web Marketing Manager to develop web strategies to enhance the user experience of the website including site navigation, content development, check-out funnel and promotional campaignsWork with operations and sales team to optimize E-Commerce software and CRM capabilities to support the business needsManage relationships with external agencies and vendors through negotiating contracts, managing performance, metrics and identifying opportunities for collaboration and mutual growthOnline Listing Site Management
Manage strategy and partnerships with online listing sites (Apartments.com, Zillow, Apartmentguide, Apartmentlist, etc.)Responsible for implementing furnished listings on 3rd party platforms including but not limited to Airbnb, VRBO, Furnishedfinder, etc.Other
Stay informed about industry trends and best practices in digital marketing, continuously seeking opportunities to innovate and improve our online marketing effortsEnsure AVE remains a leader in the digital space by staying ahead of technology trends and opportunitiesCollaborate with external vendors and agencies, such as web developers, designers, and advertising partners, to execute digital marketing initiatives and achieve business objectivesRequirements:
Bachelor's degree in marketing, business, or a related field5-8 years of experience in marketing, with a focus on digital marketing strategies preferably in multi-family or hotel/hospitalityMulti-family lease-up strategy experience desirableProven track record of successfully developing and executing marketing campaigns that drive growth and brand recognitionStrong leadership, experience influencing change internally/selling programs to executives desirableExceptional communication and interpersonal skills with attention to detail and the ability to convey complex business strategies clearlyStrong knowledge of emerging marketing trends and technologiesDemonstrates strong business judgment and sound decision-making skills; identifies, prioritizes, and articulates highest impact initiativesExperience managing external partners and agenciesStrong analytical skills and experience using web analytics tools (e.g., Google Analytics) and ability to make data driven decisionsExcellent communication skills and ability to collaborate effectively with cross-functional teamsStrong project management skills and ability to manage multiple projects simultaneouslySupervisory or managerial experience a plusCertifications in digital marketing or related fields (e.g., Google certification) are desirable#LI-hybrid
The Perks
Fun, positive, and collaborative work environmentRobust training program and ongoing professional development opportunitiesComprehensive benefits package including: PTO, medical, vision, dental, and 401k (permanent full-time roles only)Enjoy a special day to celebrate in your birthday month each year with
paid Birthday Time Off
(permanent part-time and full-time roles only)Opportunities to give back including: participation in AVE's regular drives and fundraisers in addition to
paid Volunteer Time Off
each year to volunteer with your non-profit organization of choice (permanent part-time and full-time roles only)Complimentary furnished apartment stays at any AVE location nationwide for personal travel (permanent part-time and full-time roles only)A career home! Tons of potential for long-term career advancement within a rapidly expanding organization
About AVE
AVE is a brand of Korman Communities, a fifth-generation, family-owned-and-operated real estate company on a mission to create raving residents! Our first-class residential communities offer flexible living solutions - fully furnished apartments for month-to-month stays and contemporary unfurnished apartments for longer lease terms.
Our communities are designed to deliver unparalleled carefree living. We have professional, friendly teams on site to provide exceptional service, complimentary, on-demand, business and resort amenities for convenience, and fun resident events to create a sense of community.
While we own and operate a growing portfolio of best-in-class residential communities nationwide, our most important asset has always been our passionate, dedicated team members. We have a lot of longevity within our team because we commit to team members who embrace our values and promote our reputation for excellence. Many decades ago, we committed ourselves to a value system called QUEST which stands for Quality, Uniqueness, Excellence, Service, and Teamwork. The "S" representing "service," has been the driving force behind everything we do: service to our team members, service to our residents, service to our clients, and service to our communities.
Visit us online at https://www.aveliving.com/careers.
CCPA/CPRA Disclosure Notice
When you apply to a job on this site, the personal data contained in your application will be collected by Korman Communities.
Your personal data will be processed for the purposes of managing Korman Communities recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under CCPA 1798.145, pursuant to CPRA section 31 as necessary for the purposes of the legitimate interests pursued by Korman Communities, which are the solicitation, evaluation, and selection of applicants for employment.
Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Korman Communities to help manage its recruitment and hiring process on Korman Communities behalf. You can obtain a copy of the standard contractual clauses by contacting us at privacy@korman.com.
Your personal data will be retained by Korman Communities as long as Korman Communities determines it is necessary to evaluate your application for employment. Under the CCPA/CPRA, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted by contacting us at privacy@korman.com.