Dataminr
Senior Product Marketing Manager, Corporate Security
Dataminr, New York, New York, us, 10261
See yourself at Dataminr
You are a highly motivated individual with strong collaboration skills and the ability to seek out information to build a strong product statement. You positively manage relationships both internally and with clients and creative agencies. You are driven to achieve success and rightly proud of what you do.
You're an expert on knowing our products and customers, and how to connect them. You'll contribute to external and internal communications, positioning, messaging, naming, collateral development, and participate in market and competitive analyses to draw valuable insights that drive sales. You'll collaborate closely with the product, sales and engineering teams to synthesize insights into go-to-market strategies for our Pulse for Corporate Security solution for the Enterprise sector.
At Dataminr, we are creating a team of talented builders, creators and visionaries to have a real-world impact on how organizations respond to fast-emerging events as they unfold. We are over 600 talented individuals, spanning seven global offices, united by our passion to use AI for the greater good and be agents of positive change in our company and in our communities.
We offer a competitive benefits package aimed at keeping you healthy and happy:Comprehensive medical, dental and vision insurance plan options for employees, domestic partners and their dependents
Generous PTO, flexible sick days and remote working options
Paid parental leave and family forming benefits
Mental health benefits and support
Company equity (RSUs)
At Dataminr, we serve a global community made up of many cultures and strive to reflect the diversity of the world in which we live. We stand for social justice and we lead with empathy. We foster a culture of allyship, standing up for those who face systemic barriers to equality. We actively condemn racism and discrimination in any form.
We believe our differences give us strength. Our employees are empowered to be their best, authentic selves through various opportunities, such as our robust employee resource group (ERG) network, learning and development funds, and more.
The opportunity
Develop a thorough understanding of the Pulse for Corporate Security solution in order to effectively communicate our unique value proposition
Capture and understand the market needs and core use cases of our customers and communicate those needs to our product, sales, and engineering teams
Conduct market and competitive research, and provide recommendations on our product vision, strategy, naming, and brand positioning (Make us stand apart from other options)
Work closely with product and sales teams to craft engaging written and visual digital content (e.g., videos, blogs, web pages, infographics, presentations, white papers) that support the customer's journey
Design and execute digital marketing strategies and messaging to drive increased engagement and awareness of Dataminr solutions
Speak at industry and company-wide events
Track content engagement and product adoption metrics to ensure we achieve high levels of engagement/adoption/success
Work as part of a team developing customers into advocates to increase brand awareness and build a sense of community
What you bring
At Dataminr, we value you for who you are. We encourage you to apply for this role, even if you don't meet every qualification. Our candidates are reviewed on the basis of their skill and potential to succeed.
BA/BS degree or equivalent practical experience, MBA a is strongly preferred
5-7 years of experience in product marketing
2-5 years of experience working in or with corporate security, government security, or public safety
Have a strong knowledge and understanding on how mass communications, travel security, and incident management technologies can be leveraged to create greater operational efficiencies
Experience in product positioning, messaging, with proven success at planning and executing GTM activities to increase sales conversion for technical software solutions
Experience collaborating with others to help build brand awareness and increase market share
Experience marketing enterprise SaaS products across different vertical industries
Ability to understand complex technologies (AI, machine learning, security), their unique value proposition, and how to communicate that in an effective and compelling way
About Dataminr
Dataminr, the world's leading real-time information discovery platform, delivers the earliest warnings on high-impact events, emerging risks and other critical business information far in advance of other sources. Recognized as one of the world's leading AI businesses, Dataminr enables faster response, more effective risk mitigation and stronger crisis management for public and private sector organizations spanning global corporations, first responders, NGOs and newsrooms. Most recently valued at $4.1B, Dataminr serves more than two-thirds of the Fortune 50 and half of the Fortune 100 companies and over 650 newsrooms worldwide.
Colorado, New York, California, Washington only: The salary range for this position is as indicated below. Base salary ranges may vary by geographic location, applicant skills, and prior relevant experience, among other factors.Colorado: $126,000 - $144,000New York/California/Washington: $140,000 - $160,000
Dataminr is an equal opportunity and affirmative action employer. Individuals seeking employment at Dataminr are considered without regards to race, sex, color, creed, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status or veteran status.
You are a highly motivated individual with strong collaboration skills and the ability to seek out information to build a strong product statement. You positively manage relationships both internally and with clients and creative agencies. You are driven to achieve success and rightly proud of what you do.
You're an expert on knowing our products and customers, and how to connect them. You'll contribute to external and internal communications, positioning, messaging, naming, collateral development, and participate in market and competitive analyses to draw valuable insights that drive sales. You'll collaborate closely with the product, sales and engineering teams to synthesize insights into go-to-market strategies for our Pulse for Corporate Security solution for the Enterprise sector.
At Dataminr, we are creating a team of talented builders, creators and visionaries to have a real-world impact on how organizations respond to fast-emerging events as they unfold. We are over 600 talented individuals, spanning seven global offices, united by our passion to use AI for the greater good and be agents of positive change in our company and in our communities.
We offer a competitive benefits package aimed at keeping you healthy and happy:Comprehensive medical, dental and vision insurance plan options for employees, domestic partners and their dependents
Generous PTO, flexible sick days and remote working options
Paid parental leave and family forming benefits
Mental health benefits and support
Company equity (RSUs)
At Dataminr, we serve a global community made up of many cultures and strive to reflect the diversity of the world in which we live. We stand for social justice and we lead with empathy. We foster a culture of allyship, standing up for those who face systemic barriers to equality. We actively condemn racism and discrimination in any form.
We believe our differences give us strength. Our employees are empowered to be their best, authentic selves through various opportunities, such as our robust employee resource group (ERG) network, learning and development funds, and more.
The opportunity
Develop a thorough understanding of the Pulse for Corporate Security solution in order to effectively communicate our unique value proposition
Capture and understand the market needs and core use cases of our customers and communicate those needs to our product, sales, and engineering teams
Conduct market and competitive research, and provide recommendations on our product vision, strategy, naming, and brand positioning (Make us stand apart from other options)
Work closely with product and sales teams to craft engaging written and visual digital content (e.g., videos, blogs, web pages, infographics, presentations, white papers) that support the customer's journey
Design and execute digital marketing strategies and messaging to drive increased engagement and awareness of Dataminr solutions
Speak at industry and company-wide events
Track content engagement and product adoption metrics to ensure we achieve high levels of engagement/adoption/success
Work as part of a team developing customers into advocates to increase brand awareness and build a sense of community
What you bring
At Dataminr, we value you for who you are. We encourage you to apply for this role, even if you don't meet every qualification. Our candidates are reviewed on the basis of their skill and potential to succeed.
BA/BS degree or equivalent practical experience, MBA a is strongly preferred
5-7 years of experience in product marketing
2-5 years of experience working in or with corporate security, government security, or public safety
Have a strong knowledge and understanding on how mass communications, travel security, and incident management technologies can be leveraged to create greater operational efficiencies
Experience in product positioning, messaging, with proven success at planning and executing GTM activities to increase sales conversion for technical software solutions
Experience collaborating with others to help build brand awareness and increase market share
Experience marketing enterprise SaaS products across different vertical industries
Ability to understand complex technologies (AI, machine learning, security), their unique value proposition, and how to communicate that in an effective and compelling way
About Dataminr
Dataminr, the world's leading real-time information discovery platform, delivers the earliest warnings on high-impact events, emerging risks and other critical business information far in advance of other sources. Recognized as one of the world's leading AI businesses, Dataminr enables faster response, more effective risk mitigation and stronger crisis management for public and private sector organizations spanning global corporations, first responders, NGOs and newsrooms. Most recently valued at $4.1B, Dataminr serves more than two-thirds of the Fortune 50 and half of the Fortune 100 companies and over 650 newsrooms worldwide.
Colorado, New York, California, Washington only: The salary range for this position is as indicated below. Base salary ranges may vary by geographic location, applicant skills, and prior relevant experience, among other factors.Colorado: $126,000 - $144,000New York/California/Washington: $140,000 - $160,000
Dataminr is an equal opportunity and affirmative action employer. Individuals seeking employment at Dataminr are considered without regards to race, sex, color, creed, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status or veteran status.