University of Wyoming
Marketing and Communications Specialist III - Business Enterprises
University of Wyoming, Laramie, Wyoming, United States, 82057
Job Description
The University of Wyoming invites diverse applicants to consider our employment opportunities. We are also especially interested in candidates who have experience working with diverse populations and/or diverse initiatives.
JOB TITLE:
MARKETING AND COMMUNICATIONS SPECIALIST III
JOB PURPOSE:
Provide supervision and leadership in the execution of marketing strategies and public relation campaigns for Business Enterprises which consist of Housing, Dining, University Store, Catering & Events, Copy & Printer Center, and Vending Services. Manage the production of marketing/communications in various media in accordance with the subdivision's approved strategic marketing plan.
ESSENTIAL DUTIES AND RESPONSIBILITIES:Execute marketing strategy and campaigns; manage the production of marketing/communications in various media in accordance with unit's approved strategic marketing plan.Create promotional communications that may include print, electronic, new media, social media, and other collateral of significant strategic value to implement the University's and unit's overall marketing goals and objectives.Collaborate with various subject-matter experts and stakeholders to assess project needs, establish timelines for completion, and identify desired outcomes.Set goals and implement tracking to monitor campaigns for effectiveness and make recommendations based on data and trends, monitor consumer and industry trends.Strategize and oversee the development of new, data-driven campaigns based on strategic initiatives.Identify, create, and update standard operating procedures for the unit; make recommendations for changes to policies and procedures.Develop budgets, estimate project and production costs, and monitor spending.Research and recommend new communications outlets when applicable; may negotiate with suppliers and vendors.Oversee the dissemination of print and electronic communications.Develop, design and/or editing of digital content, graphics, animation, photography, illustrations, and other multimedia visualization and imaging products.Ensure compliance with accessibility standards, contractual obligations, confidentiality and privacy policies, and style and standard guidelines.Coordinate special events to increase awareness and promote relations with students, alumni, retirees, and a variety of VIPS.Oversee and direct the work of other marketing employees and students.SUPPLEMENTAL FUNCTIONS:
Perform miscellaneous job-related duties as assigned.Attend and participate in training and other professional development activities.Participate in performance-related goal setting and achievement to meet personal and organizational goals and objectives.COMPETENCIES:
CollaborationTechnical/Professional KnowledgeFormal Presentation SkillsStrategic PlanningQuality OrientationAnalysis/Problem IdentificationREMOTE WORK ELIGIBILITY:
This position provides vital support to campus customers and requires the successful candidate be available to work on campus.
MINIMUM QUALIFICATIONS:
Education:
Bachelor's degree, preferably in Business, Marketing, or related focus
Experience:
At least 5-6 years work-related experience
DESIRED QUALIFICATIONS:
Knowledge of accessibility practices, specifically to Federal and State laws and regulations.Excellent organization skills with the ability to prioritize and manage multiple tasks in a fast-paced environment and meet deadlines.Excellent oral and written communication skills.Excellent interpersonal skills and commitment to customer service.Ability to interpret departmental needs and construct solutions.Ability to work independently and collaboratively, including the ability to research and gather information from varied sources.Experience with social media management.Proficient in Adobe Creative Cloud.Experience with project-based software and Microsoft.
REQUIRED MATERIALS:
Complete the online application and upload the following for a complete application: cover letter, resume or C.V. and contact information for four work-related references.
HIRING STATEMENT:
UW is an Affirmative Action/Equal Opportunity Educator and Employer. We are committed to a multicultural environment and strongly encourage applications from women, minorities, veterans and persons with disabilities.
In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please call 307-766-2377 or email jobapps@uwyo.edu.
ABOUT LARAMIE:
The University of Wyoming is located in Laramie, a town of 30,000 in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its university, helping to make it a leader in academics, research and outreach. The university has state-of-the-art facilities in many areas and the community provides the advantages of a major university.
Located in a high mountain valley near the Colorado border, Laramie offers both outstanding recreational opportunities and close proximity to Colorado's Front Range, a bustling group of metropolitan cities including Denver, Boulder, and Fort Collins. This beautiful mountain landscape offers outdoor enjoyment in all seasons, with over 300 days of sunshine annually. For more information about the region, please visit http://visitlaramie.org/
The University of Wyoming invites diverse applicants to consider our employment opportunities. We are also especially interested in candidates who have experience working with diverse populations and/or diverse initiatives.
JOB TITLE:
MARKETING AND COMMUNICATIONS SPECIALIST III
JOB PURPOSE:
Provide supervision and leadership in the execution of marketing strategies and public relation campaigns for Business Enterprises which consist of Housing, Dining, University Store, Catering & Events, Copy & Printer Center, and Vending Services. Manage the production of marketing/communications in various media in accordance with the subdivision's approved strategic marketing plan.
ESSENTIAL DUTIES AND RESPONSIBILITIES:Execute marketing strategy and campaigns; manage the production of marketing/communications in various media in accordance with unit's approved strategic marketing plan.Create promotional communications that may include print, electronic, new media, social media, and other collateral of significant strategic value to implement the University's and unit's overall marketing goals and objectives.Collaborate with various subject-matter experts and stakeholders to assess project needs, establish timelines for completion, and identify desired outcomes.Set goals and implement tracking to monitor campaigns for effectiveness and make recommendations based on data and trends, monitor consumer and industry trends.Strategize and oversee the development of new, data-driven campaigns based on strategic initiatives.Identify, create, and update standard operating procedures for the unit; make recommendations for changes to policies and procedures.Develop budgets, estimate project and production costs, and monitor spending.Research and recommend new communications outlets when applicable; may negotiate with suppliers and vendors.Oversee the dissemination of print and electronic communications.Develop, design and/or editing of digital content, graphics, animation, photography, illustrations, and other multimedia visualization and imaging products.Ensure compliance with accessibility standards, contractual obligations, confidentiality and privacy policies, and style and standard guidelines.Coordinate special events to increase awareness and promote relations with students, alumni, retirees, and a variety of VIPS.Oversee and direct the work of other marketing employees and students.SUPPLEMENTAL FUNCTIONS:
Perform miscellaneous job-related duties as assigned.Attend and participate in training and other professional development activities.Participate in performance-related goal setting and achievement to meet personal and organizational goals and objectives.COMPETENCIES:
CollaborationTechnical/Professional KnowledgeFormal Presentation SkillsStrategic PlanningQuality OrientationAnalysis/Problem IdentificationREMOTE WORK ELIGIBILITY:
This position provides vital support to campus customers and requires the successful candidate be available to work on campus.
MINIMUM QUALIFICATIONS:
Education:
Bachelor's degree, preferably in Business, Marketing, or related focus
Experience:
At least 5-6 years work-related experience
DESIRED QUALIFICATIONS:
Knowledge of accessibility practices, specifically to Federal and State laws and regulations.Excellent organization skills with the ability to prioritize and manage multiple tasks in a fast-paced environment and meet deadlines.Excellent oral and written communication skills.Excellent interpersonal skills and commitment to customer service.Ability to interpret departmental needs and construct solutions.Ability to work independently and collaboratively, including the ability to research and gather information from varied sources.Experience with social media management.Proficient in Adobe Creative Cloud.Experience with project-based software and Microsoft.
REQUIRED MATERIALS:
Complete the online application and upload the following for a complete application: cover letter, resume or C.V. and contact information for four work-related references.
HIRING STATEMENT:
UW is an Affirmative Action/Equal Opportunity Educator and Employer. We are committed to a multicultural environment and strongly encourage applications from women, minorities, veterans and persons with disabilities.
In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please call 307-766-2377 or email jobapps@uwyo.edu.
ABOUT LARAMIE:
The University of Wyoming is located in Laramie, a town of 30,000 in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its university, helping to make it a leader in academics, research and outreach. The university has state-of-the-art facilities in many areas and the community provides the advantages of a major university.
Located in a high mountain valley near the Colorado border, Laramie offers both outstanding recreational opportunities and close proximity to Colorado's Front Range, a bustling group of metropolitan cities including Denver, Boulder, and Fort Collins. This beautiful mountain landscape offers outdoor enjoyment in all seasons, with over 300 days of sunshine annually. For more information about the region, please visit http://visitlaramie.org/