Unily
Account Based Marketing Manager
Unily, New York, New York, United States, 10007
About Unily
Unily is the leading employee experience platform used by enterprises to connect, engage and inspire employees everywhere. Enterprises rely on Unily's SaaS platform to transform employee engagement with AI-powered employee experience technology.
We have recently been positioned as a market leader across the 2023 Gartner Magic Quadrant for Intranet Packaged Solutions, the 2024 Forrester Wave: Intranet Platforms and the IDC MarketScape: Worldwide Experience-Centric Intelligent Digital Workspaces 2024. With these accolades we continue to grow and expand our employee community with people who are passionate about joining us on this exciting journey.
We have offices across the UK, US and Australia working as one global team that trusts and respects each other. By creating a collaborative and encouraging atmosphere, we are all empowered to make a difference each and every day.
Job Purpose
We are looking for an Account-Based Marketing Manager to build and execute tailored programs towards our key accounts. Reporting to our Head of Demand Generation, you will be responsible for designing, building and executing account-centric efforts that translate into pipeline, driving higher deal size, and faster conversions across the funnel.
An excellent candidate for this role is experienced in building, executing, and measuring account-centric (ABM) programs to multiple personas in an organization. You are a data-driven, deeply collaborative marketer. You enjoy working closely with sales to ensure processes and measurements are aligned to support outcomes. You love the use of the latest technology to enable personalized targeting to individuals across their buying journey.
Main Responsibilities
* Create, define and execute Unily's approach to Account Based Marketing including success metrics, technologies and programs* Execute against plan to achieve commercial goals and contribute to revenue* Provide ongoing reporting, performance metrics, and attainment to goals* Partner with marketing, sales, product marketing and customer success to build integrated, relevant activities and programs* Partner with RevOps to evaluate and identify technology requirement gathering and selection* Cross-functional enablement on tools and campaigns and activities* Actively seek feedback from stakeholders and drive regular communications and updates to the wider business
Knowledge, Skills and Experience
* 5+ years working within a Demand Generation marketing function (events, digital, performance marketing)* Minimum 3 years within an ABM role* Track record of implementing successful, large multi-channel marketing programs* Strong communication, collaboration and analytical skills* Experience with ABM platforms, marketing automation tools and CRM platforms* Highly motivated and strong attention to detail
Why Work for Unily?
In addition to a generous base salary and discretionary company bonus, here are somethings we think you will love:
Our awesome team culture. We are focused on achieving results as a team and having fun while we do it. You won't find a friendlier or more dedicated bunch of people.
Our industry leading product. We are very proud of our ever-evolving product, naturally we use (and love) it internally and provide the tools and resources for you (and our clients) to become a Unily expert.
The flexibility that we offer. We don't just mean working from home occasionally. We operate on a hybrid basis, and also recognize that life happens during the 9-5.30 and encourage a sustainable work/life balance.
Our bright and modern office spaces. When you need to be in the office we want it to be like being at home. We have a well-stocked kitchen, ample parking and the option to bring your dog to work.
We offer a fantastic suite of benefits. Including 25 days holiday, Vitality life cover, Aviva pension, life assurance, income protection and so many more.
Our commitment to sustainability and giving back to the community. We know working for an organisation that takes its environmental & social impact seriously is important, and we are proud to offer 1 fully paid volunteering day per year, an employee matching charity donation scheme and options to lease an Electric Vehicle through our salary sacrifice scheme.
Some other things you should know
This role will operate on a hybrid basis out of our New York office, with 2 days in the office per week as a minimum to maximize collaboration and cross-functional learning.
Please note that we are unable to offer sponsorship in either location, and so you must be authorized to work within the country you are applying from.
We are united by a shared purpose and are committed to truly understanding each other. We know that everyone is unique and has their own story. We strive to have a diverse workforce that embraces and celebrates one another. We are united in building connections and curious to learn from each other so that we continue to grow together to build the workplace of tomorrow.
View Unily's UK & EEA Careers Privacy Notice here
View Unily's USA Careers Privacy Notice here
Unily is the leading employee experience platform used by enterprises to connect, engage and inspire employees everywhere. Enterprises rely on Unily's SaaS platform to transform employee engagement with AI-powered employee experience technology.
We have recently been positioned as a market leader across the 2023 Gartner Magic Quadrant for Intranet Packaged Solutions, the 2024 Forrester Wave: Intranet Platforms and the IDC MarketScape: Worldwide Experience-Centric Intelligent Digital Workspaces 2024. With these accolades we continue to grow and expand our employee community with people who are passionate about joining us on this exciting journey.
We have offices across the UK, US and Australia working as one global team that trusts and respects each other. By creating a collaborative and encouraging atmosphere, we are all empowered to make a difference each and every day.
Job Purpose
We are looking for an Account-Based Marketing Manager to build and execute tailored programs towards our key accounts. Reporting to our Head of Demand Generation, you will be responsible for designing, building and executing account-centric efforts that translate into pipeline, driving higher deal size, and faster conversions across the funnel.
An excellent candidate for this role is experienced in building, executing, and measuring account-centric (ABM) programs to multiple personas in an organization. You are a data-driven, deeply collaborative marketer. You enjoy working closely with sales to ensure processes and measurements are aligned to support outcomes. You love the use of the latest technology to enable personalized targeting to individuals across their buying journey.
Main Responsibilities
* Create, define and execute Unily's approach to Account Based Marketing including success metrics, technologies and programs* Execute against plan to achieve commercial goals and contribute to revenue* Provide ongoing reporting, performance metrics, and attainment to goals* Partner with marketing, sales, product marketing and customer success to build integrated, relevant activities and programs* Partner with RevOps to evaluate and identify technology requirement gathering and selection* Cross-functional enablement on tools and campaigns and activities* Actively seek feedback from stakeholders and drive regular communications and updates to the wider business
Knowledge, Skills and Experience
* 5+ years working within a Demand Generation marketing function (events, digital, performance marketing)* Minimum 3 years within an ABM role* Track record of implementing successful, large multi-channel marketing programs* Strong communication, collaboration and analytical skills* Experience with ABM platforms, marketing automation tools and CRM platforms* Highly motivated and strong attention to detail
Why Work for Unily?
In addition to a generous base salary and discretionary company bonus, here are somethings we think you will love:
Our awesome team culture. We are focused on achieving results as a team and having fun while we do it. You won't find a friendlier or more dedicated bunch of people.
Our industry leading product. We are very proud of our ever-evolving product, naturally we use (and love) it internally and provide the tools and resources for you (and our clients) to become a Unily expert.
The flexibility that we offer. We don't just mean working from home occasionally. We operate on a hybrid basis, and also recognize that life happens during the 9-5.30 and encourage a sustainable work/life balance.
Our bright and modern office spaces. When you need to be in the office we want it to be like being at home. We have a well-stocked kitchen, ample parking and the option to bring your dog to work.
We offer a fantastic suite of benefits. Including 25 days holiday, Vitality life cover, Aviva pension, life assurance, income protection and so many more.
Our commitment to sustainability and giving back to the community. We know working for an organisation that takes its environmental & social impact seriously is important, and we are proud to offer 1 fully paid volunteering day per year, an employee matching charity donation scheme and options to lease an Electric Vehicle through our salary sacrifice scheme.
Some other things you should know
This role will operate on a hybrid basis out of our New York office, with 2 days in the office per week as a minimum to maximize collaboration and cross-functional learning.
Please note that we are unable to offer sponsorship in either location, and so you must be authorized to work within the country you are applying from.
We are united by a shared purpose and are committed to truly understanding each other. We know that everyone is unique and has their own story. We strive to have a diverse workforce that embraces and celebrates one another. We are united in building connections and curious to learn from each other so that we continue to grow together to build the workplace of tomorrow.
View Unily's UK & EEA Careers Privacy Notice here
View Unily's USA Careers Privacy Notice here