Cigna
User Experience Design Lead Analyst
Cigna, St Louis, Missouri, United States,
As a User Experience Design Lead Analyst (Campaign Manager) on the Customer Engagement team, you will oversee the execution of digital communication campaigns/projects (email, text, etc.) from ready-to-work to delivery. You must know effective communications practices, understand digital deliverability challenges, and take a customer-centric approach to building omnichannel experiences. Your goal is to drive projects to completion, while controlling cycle time and ultimately achieving business goals, such as driving traffic to our digital properties, reducing inbound calls, driving margin, and improving member satisfaction. Success requires overall program management ownership, delivery on day-to-day tasks, as well as building a roadmap for speed to market, automation, and scale.
Key Responsibilities Include:
Execute communications campaigns, coordinating associated tasks and activities (from kick-off and creative development through segmentation, targeting, coding, QA, and deployment).Define communications project schedules and track major milestones across disciplines.Support technology enhancements for new and existing digital programs. Includes close collaboration with product and campaign teams to pull in data driving dynamic and personalized content.Coordinate with technical product teams and engineering teams to ensure data inputs are mapped properly to template fields/capabilities and links point to the proper digital assets. Document agreed upon details in campaign workbook and socialize.Ensure optimal use and implementation of enterprise content management in digital communications in support of reuse.Manage prioritization of owned projects and adjust accordingly based on goals and objectives.Understand full end-to-end member experience outside of single communications to ensure effectiveness and make recommendations within the larger experience.Partner with all dependent digital teams (i.e. web and mobile teams) and manage the holistic timeframe at a program management level.Collaborate and work hand-in-hand with your engagement strategist lead and analytics to create a backlog on experiments to learn quick and drive digital outcomes around analog to digital.Participate in daily, weekly team and Agile meetings as needed. Provide status updates to cross-functional teams and management.What skills will make you successful?
Ideal candidate will be a hands-on, results-oriented team player with the ability to collaborate cross-functionally, understand technical complexities, and perform well in a fast-paced environment.Previous experience with digital communications execution, end-to-end user experience and/or agile IT methodology is a plus.A solid understanding of email platform functionality, data integrations/APIs, CAN-SPAM and CASL compliance, email metrics, email deliverability, and email best practices; knowledge of major email service providers, web analytics tools and content management solutionsAn understanding of two-way texting functionality, requirements, limitations, best practices, different mobile phone functionality, etc.Ability to take direction and to work independently and manage multiple projects simultaneously without compromising quality, timelines, or attention to detail.Ability to navigate complex and sensitive approval processes.A curious, positive, team-oriented, enthusiastic approach while navigating different perspectives and opinions.Ability to collaborate cross-functionally and navigate discussions with other technology teams, digital partners, and multiple business owners.Ability to adapt to shifts in priorities, which means reprioritizing your own projects and tasks on an ongoing basis.An understanding of using a Customer Data Platform (CDP) to help manage dependencies, expectations and tasks within a campaign.What is required for you to apply?
Bachelor's degree in marketing, communications, or similar field of studyMinimum 7 years in marketing or content strategy, 5 years driving projects across teams, 3 years technical experience.Knowledge of HTML and data driven dynamic creativeKnowledge of Adobe Analytics platforms, Tableau or similar reporting toolsKnowledge of agile tools like JIRA, Confluence, Smartsheet, Wrike, etc.
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About The Cigna Group
Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we're dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
Key Responsibilities Include:
Execute communications campaigns, coordinating associated tasks and activities (from kick-off and creative development through segmentation, targeting, coding, QA, and deployment).Define communications project schedules and track major milestones across disciplines.Support technology enhancements for new and existing digital programs. Includes close collaboration with product and campaign teams to pull in data driving dynamic and personalized content.Coordinate with technical product teams and engineering teams to ensure data inputs are mapped properly to template fields/capabilities and links point to the proper digital assets. Document agreed upon details in campaign workbook and socialize.Ensure optimal use and implementation of enterprise content management in digital communications in support of reuse.Manage prioritization of owned projects and adjust accordingly based on goals and objectives.Understand full end-to-end member experience outside of single communications to ensure effectiveness and make recommendations within the larger experience.Partner with all dependent digital teams (i.e. web and mobile teams) and manage the holistic timeframe at a program management level.Collaborate and work hand-in-hand with your engagement strategist lead and analytics to create a backlog on experiments to learn quick and drive digital outcomes around analog to digital.Participate in daily, weekly team and Agile meetings as needed. Provide status updates to cross-functional teams and management.What skills will make you successful?
Ideal candidate will be a hands-on, results-oriented team player with the ability to collaborate cross-functionally, understand technical complexities, and perform well in a fast-paced environment.Previous experience with digital communications execution, end-to-end user experience and/or agile IT methodology is a plus.A solid understanding of email platform functionality, data integrations/APIs, CAN-SPAM and CASL compliance, email metrics, email deliverability, and email best practices; knowledge of major email service providers, web analytics tools and content management solutionsAn understanding of two-way texting functionality, requirements, limitations, best practices, different mobile phone functionality, etc.Ability to take direction and to work independently and manage multiple projects simultaneously without compromising quality, timelines, or attention to detail.Ability to navigate complex and sensitive approval processes.A curious, positive, team-oriented, enthusiastic approach while navigating different perspectives and opinions.Ability to collaborate cross-functionally and navigate discussions with other technology teams, digital partners, and multiple business owners.Ability to adapt to shifts in priorities, which means reprioritizing your own projects and tasks on an ongoing basis.An understanding of using a Customer Data Platform (CDP) to help manage dependencies, expectations and tasks within a campaign.What is required for you to apply?
Bachelor's degree in marketing, communications, or similar field of studyMinimum 7 years in marketing or content strategy, 5 years driving projects across teams, 3 years technical experience.Knowledge of HTML and data driven dynamic creativeKnowledge of Adobe Analytics platforms, Tableau or similar reporting toolsKnowledge of agile tools like JIRA, Confluence, Smartsheet, Wrike, etc.
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About The Cigna Group
Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we're dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.