Lorenz Clinic
Marketing Coordinator
Lorenz Clinic, Victoria, Minnesota, United States, 55386
Job Type
Full-time
Description
At Lorenz Clinic, the entire organization's success rides on its ability to engage in compassion - compassion with the needs of various stakeholders including clients, clinicians, and referrers. Deepening the institution's compassion and meeting user needs is at the heart of any business venture, especially social enterprises. To execute on this charge, Lorenz is searching for a highly qualified marketing coordinator who can contribute to existing programs while assisting with development of new initiatives aligned with organizational and stakeholder goals.
In the Marketing Coordinator (also known as the Practice Development Coordinator) role, you will work closely with clinical programs, sales, marketing, recruiting, and advertising functions to ensure alignment of marketing strategies with business goals. You will analyze sales data and conduct research to track stakeholder and customer engagement efforts. Similar to a Marketing Coordinator role, success in this role is demonstrated by meeting user needs, maintaining brand identity, and increasing brand awareness through the execution of strategic marketing campaigns. In the end, the coordinator's success will be determined by their impact on top-of-funnel inputs.
The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital, and social media in addition to patient-, clinician-, and referrer-facing communications. The marketing coordinator must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines. They will be a lifelong learner with high aspirations within social entrepreneurial management, able to embrace the seeming chaos and personal accountability germane to organizational development.
Objectives
Increase client, referral, and clinical staff lead generation across the organization and its programsAssist in developing and implementing the company's brand strategyEnsure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generationPrepare marketing activity reports and metrics for program successCompile market research, forecasts, competitor analyses, campaign results, and consumer trendsSupport the development and maintenance of internal tools, including credentials database, trackers, global contact directory, and wikisBuild knowledge and education regularly through workshops, research, and seminars, and share best practices and local marketing tactics with team membersResponsibilities
Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing dataSupport the PDM in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendarsDevelops effective marketing strategies and communicates campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotionPlan meetings, events, conferences, clinical program tours by therapists, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing listsMaintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessaryContinually seek new sources of prospective customer data and provide recommendations to practice development leadershipAssisting the PDM in collecting and interpreting customer/stakeholder analytics data to help improve and iterate on practice featuresCoordinating the PDM's user research effortsAssist with the development and implementation of advertising and practice feature marketing campaigns targeted to clients, referrers, current internal stakeholders, and potential clinical staff members; manages related efforts to ensure sufficient top-of-funnel inputs to ensure system sustainabilityCreates and maintains brand identity and awareness in the publicDevelops and maintains marketing assets including digital and print resources; makes routine website editsProspecting for referral partners and clinical hire leadsCoordinates marketing-related vendorsTrack sales (i.e., new hires, referrals, new client setups, etc.) data, plan meetings and organize trade show appearances, prepare reports, and assess marketing campaign successMaintain marketing databases, and lead email and social media effortsEducating external stakeholders as well as internal team members on practice features and benefitsAnalyzing consumer research data and update team on findingsOther duties as assignedRequirements
Required skills and qualifications
Bachelor's degree in entrepreneurship, management, marketing, advertising, or communicationsProven working experience in digital marketing, particularly within healthcareDemonstrable experience leading and managing marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivateSolid knowledge of website and marketing analytics toolsWorking knowledge of ad serving toolsExperience in setting up and optimizing PPC campaigns on all major search enginesExcellent communication and presentation skillsPreferred skills and qualifications
Agile project management skills or willingness to learnFamiliarity with the Entrepreneurial Operating System (or similar) or willingness to learnWorking knowledge of HTML, CSS, and JavaScript development and constraints, along with design and email softwarePrior experience engaging with diverse stakeholders in healthcare and small business (preferred)Experience with A/B and multivariate experiments (preferred)Excellent communication and presentation skillsAgile project management skills or willingness to learnFamiliarity with content management systems (CMS) and customer relationship management (CRM) toolsExperience in budgeting and forecastingHere is your chance to leverage your marketing, development, or business acumen in order to drive mental health access.
Apply now using the link above.
Benefits
We do for clinicians so that they can do for their clients. We know that taking care of our people translates into the best client care. And that philosophy extends to all staff. Full-time staff enjoy a robust benefits offering that includes:Up to 12 weeks Parental LeavePaid HolidaysPaid Time OffMedical InsuranceVision InsuranceDental InsuranceLife Insurance401(k) with Company MatchShort Disability InsuranceLong Term Disability InsuranceOther benefits
Individual & Cultural Diversity
Lorenz Clinic is proudly committed to recruiting and retaining a diverse and inclusive workforce. We are an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
For an unabridged job description or more information about our benefits including student loan repayment program, please contact human resources.
Salary Description
$21.63 - $26.44 per hour, qualifications-dependent
Full-time
Description
At Lorenz Clinic, the entire organization's success rides on its ability to engage in compassion - compassion with the needs of various stakeholders including clients, clinicians, and referrers. Deepening the institution's compassion and meeting user needs is at the heart of any business venture, especially social enterprises. To execute on this charge, Lorenz is searching for a highly qualified marketing coordinator who can contribute to existing programs while assisting with development of new initiatives aligned with organizational and stakeholder goals.
In the Marketing Coordinator (also known as the Practice Development Coordinator) role, you will work closely with clinical programs, sales, marketing, recruiting, and advertising functions to ensure alignment of marketing strategies with business goals. You will analyze sales data and conduct research to track stakeholder and customer engagement efforts. Similar to a Marketing Coordinator role, success in this role is demonstrated by meeting user needs, maintaining brand identity, and increasing brand awareness through the execution of strategic marketing campaigns. In the end, the coordinator's success will be determined by their impact on top-of-funnel inputs.
The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital, and social media in addition to patient-, clinician-, and referrer-facing communications. The marketing coordinator must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines. They will be a lifelong learner with high aspirations within social entrepreneurial management, able to embrace the seeming chaos and personal accountability germane to organizational development.
Objectives
Increase client, referral, and clinical staff lead generation across the organization and its programsAssist in developing and implementing the company's brand strategyEnsure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generationPrepare marketing activity reports and metrics for program successCompile market research, forecasts, competitor analyses, campaign results, and consumer trendsSupport the development and maintenance of internal tools, including credentials database, trackers, global contact directory, and wikisBuild knowledge and education regularly through workshops, research, and seminars, and share best practices and local marketing tactics with team membersResponsibilities
Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing dataSupport the PDM in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendarsDevelops effective marketing strategies and communicates campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotionPlan meetings, events, conferences, clinical program tours by therapists, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing listsMaintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessaryContinually seek new sources of prospective customer data and provide recommendations to practice development leadershipAssisting the PDM in collecting and interpreting customer/stakeholder analytics data to help improve and iterate on practice featuresCoordinating the PDM's user research effortsAssist with the development and implementation of advertising and practice feature marketing campaigns targeted to clients, referrers, current internal stakeholders, and potential clinical staff members; manages related efforts to ensure sufficient top-of-funnel inputs to ensure system sustainabilityCreates and maintains brand identity and awareness in the publicDevelops and maintains marketing assets including digital and print resources; makes routine website editsProspecting for referral partners and clinical hire leadsCoordinates marketing-related vendorsTrack sales (i.e., new hires, referrals, new client setups, etc.) data, plan meetings and organize trade show appearances, prepare reports, and assess marketing campaign successMaintain marketing databases, and lead email and social media effortsEducating external stakeholders as well as internal team members on practice features and benefitsAnalyzing consumer research data and update team on findingsOther duties as assignedRequirements
Required skills and qualifications
Bachelor's degree in entrepreneurship, management, marketing, advertising, or communicationsProven working experience in digital marketing, particularly within healthcareDemonstrable experience leading and managing marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivateSolid knowledge of website and marketing analytics toolsWorking knowledge of ad serving toolsExperience in setting up and optimizing PPC campaigns on all major search enginesExcellent communication and presentation skillsPreferred skills and qualifications
Agile project management skills or willingness to learnFamiliarity with the Entrepreneurial Operating System (or similar) or willingness to learnWorking knowledge of HTML, CSS, and JavaScript development and constraints, along with design and email softwarePrior experience engaging with diverse stakeholders in healthcare and small business (preferred)Experience with A/B and multivariate experiments (preferred)Excellent communication and presentation skillsAgile project management skills or willingness to learnFamiliarity with content management systems (CMS) and customer relationship management (CRM) toolsExperience in budgeting and forecastingHere is your chance to leverage your marketing, development, or business acumen in order to drive mental health access.
Apply now using the link above.
Benefits
We do for clinicians so that they can do for their clients. We know that taking care of our people translates into the best client care. And that philosophy extends to all staff. Full-time staff enjoy a robust benefits offering that includes:Up to 12 weeks Parental LeavePaid HolidaysPaid Time OffMedical InsuranceVision InsuranceDental InsuranceLife Insurance401(k) with Company MatchShort Disability InsuranceLong Term Disability InsuranceOther benefits
Individual & Cultural Diversity
Lorenz Clinic is proudly committed to recruiting and retaining a diverse and inclusive workforce. We are an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
For an unabridged job description or more information about our benefits including student loan repayment program, please contact human resources.
Salary Description
$21.63 - $26.44 per hour, qualifications-dependent