Insight Global
Marketing Analytics Manager
Insight Global, New York, New York, us, 10261
Our entertainment streaming client is looking for a Marketing Analytics Manager to join the Engagement Marketing team. This individual will be responsible for analyzing marketing data and providing actionable insights to define cross-channel strategies that drive increased engagement and reduce churn for streaming subscribers. They will support the automation of email campaigns, provide analytics support for automation/adhoc communication for the central analytics team, and liaise with the marketing analytics team digital marketing and retention/engagement analytics requests. The Marketing Analytics Manager report to the Director of Engagement Marketing and will collaborate closely with cross-functional teams to support lifecycle marketing and editorial engagement initiatives.
Responsibilities include:
* Work cross-functionally with data and analytics teams to maintain and develop self-service tools used to track key marketing metrics, campaign performance, and ROI.
* Support day-to-day engagement team analytics needs including exploratory analyses, advanced reporting, and ongoing monitoring of program performance.
* Analyze marketing data to identify trends, patterns, and insights to inform and optimize marketing strategies across all channels (email, push & in-app) and stages of lifecycle.
* Conduct cohort and segmentation analyses and partner with data science teams on predictive modeling to understand customer lifecycle stages and inform model validation & optimization.
* Partner closely with marketing, data analytics, and data science to develop and communicate a clear learning agenda / experimentation roadmap
* Evangelize experimentation best practices across the lifecycle marketing organization by ensuring proper test design and implementation, prioritization of opportunities, and identifying actionable next steps based on findings
* Provide recommendations for improving campaign effectiveness, targeting, messaging, and creative elements.
* Develop a deep understanding of audience capabilities and attribute definitions to support marketing and operations teams in delivering accurate and reliable messaging to our subscribers
* Stay current on industry trends, best practices, and emerging technologies in marketing analytics
Onsite in Manhattan office Tuesday-Thursday
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal. com.
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .* Background in Digital Marketing, subscription business models, streaming, entertainment industry* 5+ years of data analytics experience in engagement, retention and/or growth marketing to identify consumer trends to optimize marketing strategies
* 1-3 years of experience leading other analysts and managing a team.
* Expert in Excel, Google sheets, segmentation analytics
* Strong SQL expertise: ability to manipulate large data sets, interpret data trends, and use a multitude of disparate data sources with SQL.
* Hands on knowledge/experience with data visualization tools like Tableau or Looker (Tableau ad testing)
* Deep experience with A/B testing from design to interpretation of results and identifying actionable next steps.
* Highly skilled at simplifying complex problems, distilling data, and constructing compelling narratives to guide decision-making.
* Strong relationship building and communication skills with all levels of the organization.
Responsibilities include:
* Work cross-functionally with data and analytics teams to maintain and develop self-service tools used to track key marketing metrics, campaign performance, and ROI.
* Support day-to-day engagement team analytics needs including exploratory analyses, advanced reporting, and ongoing monitoring of program performance.
* Analyze marketing data to identify trends, patterns, and insights to inform and optimize marketing strategies across all channels (email, push & in-app) and stages of lifecycle.
* Conduct cohort and segmentation analyses and partner with data science teams on predictive modeling to understand customer lifecycle stages and inform model validation & optimization.
* Partner closely with marketing, data analytics, and data science to develop and communicate a clear learning agenda / experimentation roadmap
* Evangelize experimentation best practices across the lifecycle marketing organization by ensuring proper test design and implementation, prioritization of opportunities, and identifying actionable next steps based on findings
* Provide recommendations for improving campaign effectiveness, targeting, messaging, and creative elements.
* Develop a deep understanding of audience capabilities and attribute definitions to support marketing and operations teams in delivering accurate and reliable messaging to our subscribers
* Stay current on industry trends, best practices, and emerging technologies in marketing analytics
Onsite in Manhattan office Tuesday-Thursday
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal. com.
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .* Background in Digital Marketing, subscription business models, streaming, entertainment industry* 5+ years of data analytics experience in engagement, retention and/or growth marketing to identify consumer trends to optimize marketing strategies
* 1-3 years of experience leading other analysts and managing a team.
* Expert in Excel, Google sheets, segmentation analytics
* Strong SQL expertise: ability to manipulate large data sets, interpret data trends, and use a multitude of disparate data sources with SQL.
* Hands on knowledge/experience with data visualization tools like Tableau or Looker (Tableau ad testing)
* Deep experience with A/B testing from design to interpretation of results and identifying actionable next steps.
* Highly skilled at simplifying complex problems, distilling data, and constructing compelling narratives to guide decision-making.
* Strong relationship building and communication skills with all levels of the organization.