Wayfair
Senior Analyst, Marketing Analytics
Wayfair, Boston, Massachusetts, us, 02298
This role is based in Boston, MA and you will be expected to comply with your team's hybrid work requirements.
Who We Are
Wayfair is looking for a Senior Analyst to support our Marketing Technology team, with a focus on SEO. Our Marketing Technology team is responsible for building Wayfair's world class, ML powered technology platform that optimizes and powers all of Wayfair's paid and organic advertising to drive billions of dollars in annual revenue. We build innovative ML products and services that enhance our customer experience, improve customer loyalty, and ultimately grow our business. We have a modern tech stack including sophisticated capabilities around AI, data science, causal inference and personalization.
What You'll Do
Run open-ended exploratory data analysis (e.g. clustering, segmentation) to identify actionable new insights, validate hypotheses, and inform prioritization for our SEO product roadmapLeverage experimentation to measure tradeoffs and short/long term impact of marketing initiatives. Deep dive into results and synthesize learnings to inform marketing and product decisionsDrive operational excellence through monitoring, alerting and automation to ensure a rapid response to changes in customer/market dynamics and to quickly identify issues with platform healthDevelop data visualization dashboards for stakeholders to self service data insights and monitor key customer and business KPIsCollaborate with a cross-functional team of engineers, ML Scientists, Product Managers, and Marketing stakeholders.Communicate key insights and recommendations to influence cross-functional partners across the organization.We Are A Good Match Because You Have
Bachelor's degree in quantitative field such as economics, math, engineering, or statistics2+ years of experience working in a quantitative fieldStrong proficiency in a structured programming language (e.g. Python, advanced SQL)Strong quantitative experience, with the ability to generate insights and solutions or build a story and strategy from large data setsExcellent critical thinking and interpersonal skills - ability to break down and communicate complex ideas and influence senior level and cross-functional stakeholders (to include exceptional verbal and written communication skills)An ownership mindset with the ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a "get stuff done" attitudeA desire to win as a team - collaborative team player who wants to see themselves and others succeed and thriveExperience with experimental design (A/B tests), synthetic control measurement and statistical analysis to drive business decision making, highly preferred.Experience with SEO highly preferredExperience with other digital marketing (basic understanding of marketing channels and measurement KPIs) a plusWhy You'll Love Wayfair
Time Off:
Paid HolidaysPaid Time Off (PTO)
Health & Wellness:
Full Health Benefits (Medical, Dental, Vision, HSA/FSA)Life InsuranceDisability Protection (Short Term & Long Term Disability)Global Wellbeing: Gym/Fitness discounts (including US Peloton, Global ClassPass, and various regional gym memberships)Mental Health Support (Global Mental Health, Global Wayhealthy Recordings)Caregiver Services
Financial Growth & Security:
401K Matching (Employee Matching Program)Tuition ReimbursementFinancial Health Education (Knowledge of Financial Education - KOFE)Tax Advantaged Accounts
Family Support:
Family Planning SupportParental LeaveGlobal Surrogacy & Adoption Policy
Professional Development & Recognition:
Rewards & RecognitionGlobal Employee Anniversary AwardsPaid Volunteer Work
Unique Perks:
Employee DiscountU.S. Bluebikes MembershipGlobal Pod Outings
Work/Life Balance:
Emphasizing a supportive & flexible work environment that encourages a balance between personal and professional commitments
We are looking forward to your application!
About Wayfair Inc.
Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all. Every voice, every perspective matters. That's why we're proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.
Who We Are
Wayfair is looking for a Senior Analyst to support our Marketing Technology team, with a focus on SEO. Our Marketing Technology team is responsible for building Wayfair's world class, ML powered technology platform that optimizes and powers all of Wayfair's paid and organic advertising to drive billions of dollars in annual revenue. We build innovative ML products and services that enhance our customer experience, improve customer loyalty, and ultimately grow our business. We have a modern tech stack including sophisticated capabilities around AI, data science, causal inference and personalization.
What You'll Do
Run open-ended exploratory data analysis (e.g. clustering, segmentation) to identify actionable new insights, validate hypotheses, and inform prioritization for our SEO product roadmapLeverage experimentation to measure tradeoffs and short/long term impact of marketing initiatives. Deep dive into results and synthesize learnings to inform marketing and product decisionsDrive operational excellence through monitoring, alerting and automation to ensure a rapid response to changes in customer/market dynamics and to quickly identify issues with platform healthDevelop data visualization dashboards for stakeholders to self service data insights and monitor key customer and business KPIsCollaborate with a cross-functional team of engineers, ML Scientists, Product Managers, and Marketing stakeholders.Communicate key insights and recommendations to influence cross-functional partners across the organization.We Are A Good Match Because You Have
Bachelor's degree in quantitative field such as economics, math, engineering, or statistics2+ years of experience working in a quantitative fieldStrong proficiency in a structured programming language (e.g. Python, advanced SQL)Strong quantitative experience, with the ability to generate insights and solutions or build a story and strategy from large data setsExcellent critical thinking and interpersonal skills - ability to break down and communicate complex ideas and influence senior level and cross-functional stakeholders (to include exceptional verbal and written communication skills)An ownership mindset with the ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a "get stuff done" attitudeA desire to win as a team - collaborative team player who wants to see themselves and others succeed and thriveExperience with experimental design (A/B tests), synthetic control measurement and statistical analysis to drive business decision making, highly preferred.Experience with SEO highly preferredExperience with other digital marketing (basic understanding of marketing channels and measurement KPIs) a plusWhy You'll Love Wayfair
Time Off:
Paid HolidaysPaid Time Off (PTO)
Health & Wellness:
Full Health Benefits (Medical, Dental, Vision, HSA/FSA)Life InsuranceDisability Protection (Short Term & Long Term Disability)Global Wellbeing: Gym/Fitness discounts (including US Peloton, Global ClassPass, and various regional gym memberships)Mental Health Support (Global Mental Health, Global Wayhealthy Recordings)Caregiver Services
Financial Growth & Security:
401K Matching (Employee Matching Program)Tuition ReimbursementFinancial Health Education (Knowledge of Financial Education - KOFE)Tax Advantaged Accounts
Family Support:
Family Planning SupportParental LeaveGlobal Surrogacy & Adoption Policy
Professional Development & Recognition:
Rewards & RecognitionGlobal Employee Anniversary AwardsPaid Volunteer Work
Unique Perks:
Employee DiscountU.S. Bluebikes MembershipGlobal Pod Outings
Work/Life Balance:
Emphasizing a supportive & flexible work environment that encourages a balance between personal and professional commitments
We are looking forward to your application!
About Wayfair Inc.
Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all. Every voice, every perspective matters. That's why we're proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.