Highmark Health
Media Strategist
Highmark Health, Boston, Massachusetts, us, 02298
Company :Highmark HealthJob Description :JOB SUMMARYThis position supports paid media initiatives based on business objectives and goals. This position requires an individual who is curious, courageous and confident. This role works in a fast-paced environment with many ongoing projects and tasks, while building a strong understanding that paid media is a science + art; and that there needs to be fluidity in the use of data, science, and math, but also creativity with a comfort level of living in discomfort, the grey, and an ever-evolving space.ESSENTIAL RESPONSIBILITIESSupports the development and execution of key strategic paid media efforts to advance, acquisition, retention, and engagement objectives for business-to-business audiences, business-to-consumer audiences, providers, products and services. (20%)
Assists in leveraging evergreen paid media principles as well as programmatic automation and media/marketing technology to advance targeting capabilities, cost efficiencies and business results; understand the use and measurability of traditional, digital and emerging paid media channels and tactics such as, but not limited to: linear TV, terrestrial radio, print/direct mail, out-of-home/place-based advertising, connected TV/OTT, digital audio, display, social and SEM. (20%)
Gathers, utilizes and analyzes research and data to decide on how to iterate, test and optimize paid media functionality. (15%)
Constantly collaborates with internal team members (marketing strategy, creative strategy and services, analytics, insights, etc.) and external team members (agencies, platforms, vendors) to yield strategic and effective paid media programs. (15%)
Supports team to bring about paid media thought leadership and expertise when in communication with stakeholders. (15%)
Creates strong working relationships with counterparts within immediate day-to-day team. Stays connected to other Media Team members and finds synergistic paid media strategies across all lines of business. (15%)
Other duties as assigned or requested.
EXPERIENCERequired0 years of Related progressive experience in the area of specialization including experience in leading projects of varying size and complexity.
0 years of Agency experience preferred.
PreferredNone
SKILLSUnderstanding of paid media including forecasting/budget management, planning, execution, analytics, agile optimization
Ability to multi-task and manage multiple deliverables simultaneously
Critical thinking
Attention to detail
Lean forward attitude in improving work product as well as workflow/processes.
Desire to follow direction and processes, but remain flexible and open-minded.
EDUCATIONRequiredBachelors degree or 2 years of relevant experience and/or education as determined by the company in lieu of bachelor's degree.
PreferredNone
LICENSES or CERTIFICATIONSRequiredNone
PreferredNone
Language (Other than English):NoneTravel Requirement:0% - 25%PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONSPosition TypeOffice-basedTeaches / trains othersFrequentlyTravel from the office to various work sites or from site-to-siteOccasionallyWorks primarily out-of-the office selling products/services (sales employees)NeverPhysical work site requiredYesLifting: up to 10 poundsRarelyLifting: 10 to 25 poundsRarelyLifting: 25 to 50 poundsRarelyDisclaimer:
The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.Compliance Requirement
: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Companys Handbook of Privacy Policies and Practices and Information Security Policy.Furthermore, it is every employees responsibility to comply with the companys Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.Pay Range Minimum:$50,200.00Pay Range Maximum:$90,300.00Base pay is determined by a variety of factors including a candidates qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.EEO is The LawEqual Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity (
https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf
)We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below.For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.orgCalifornia Consumer Privacy Act Employees, Contractors, and Applicants NoticeReq ID: J248755
Assists in leveraging evergreen paid media principles as well as programmatic automation and media/marketing technology to advance targeting capabilities, cost efficiencies and business results; understand the use and measurability of traditional, digital and emerging paid media channels and tactics such as, but not limited to: linear TV, terrestrial radio, print/direct mail, out-of-home/place-based advertising, connected TV/OTT, digital audio, display, social and SEM. (20%)
Gathers, utilizes and analyzes research and data to decide on how to iterate, test and optimize paid media functionality. (15%)
Constantly collaborates with internal team members (marketing strategy, creative strategy and services, analytics, insights, etc.) and external team members (agencies, platforms, vendors) to yield strategic and effective paid media programs. (15%)
Supports team to bring about paid media thought leadership and expertise when in communication with stakeholders. (15%)
Creates strong working relationships with counterparts within immediate day-to-day team. Stays connected to other Media Team members and finds synergistic paid media strategies across all lines of business. (15%)
Other duties as assigned or requested.
EXPERIENCERequired0 years of Related progressive experience in the area of specialization including experience in leading projects of varying size and complexity.
0 years of Agency experience preferred.
PreferredNone
SKILLSUnderstanding of paid media including forecasting/budget management, planning, execution, analytics, agile optimization
Ability to multi-task and manage multiple deliverables simultaneously
Critical thinking
Attention to detail
Lean forward attitude in improving work product as well as workflow/processes.
Desire to follow direction and processes, but remain flexible and open-minded.
EDUCATIONRequiredBachelors degree or 2 years of relevant experience and/or education as determined by the company in lieu of bachelor's degree.
PreferredNone
LICENSES or CERTIFICATIONSRequiredNone
PreferredNone
Language (Other than English):NoneTravel Requirement:0% - 25%PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONSPosition TypeOffice-basedTeaches / trains othersFrequentlyTravel from the office to various work sites or from site-to-siteOccasionallyWorks primarily out-of-the office selling products/services (sales employees)NeverPhysical work site requiredYesLifting: up to 10 poundsRarelyLifting: 10 to 25 poundsRarelyLifting: 25 to 50 poundsRarelyDisclaimer:
The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.Compliance Requirement
: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Companys Handbook of Privacy Policies and Practices and Information Security Policy.Furthermore, it is every employees responsibility to comply with the companys Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.Pay Range Minimum:$50,200.00Pay Range Maximum:$90,300.00Base pay is determined by a variety of factors including a candidates qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.EEO is The LawEqual Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity (
https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf
)We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below.For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.orgCalifornia Consumer Privacy Act Employees, Contractors, and Applicants NoticeReq ID: J248755