VP, Brand Marketing (Boys)

MGA Entertainment is seeking a visionary and strategic Vice President of Brand Marketing to lead our high-performing Marketing Department. The ideal candidate will drive innovative marketing strategies, enhance brand equity, and contribute significantly to the company’s growth objectives. This senior leadership role requires a proven track record of success in brand marketing, exceptional leadership skills, and the ability to navigate a fast-paced, dynamic environment.

Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.Key Responsibilities:Strategic Leadership and Vision:Develop and execute comprehensive marketing strategic plans in collaboration with the Company Executive Committee.Create consumer-targeted marketing strategies for key products within the MGA portfolio, ensuring alignment with overall company strategy, targets, and budget.Lead the development and execution of US & Global brand strategies to drive brand equity, growth, profitability, and market share on a global scale.Analyze market trends to identify emerging opportunities and build brand equity.Contextualize business plans with future entertainment and category trends (e.g., planning marketing around new movie releases).Integrated Marketing Campaigns:Oversee the planning and execution of 360 marketing campaigns to achieve financial goals.Ensure consistent brand messaging and positioning across all channels and regions through global marketing campaigns.Define, execute, and maintain the brand voice, values, and tone across all touchpoints.Drive innovation in marketing strategies and tactics to keep the brand relevant and engaging for consumers.Licensing and Strategic Partnerships:Collaborate with licensing partners to generate consumer demand and revenue.Develop and maintain strong relationships with external partners, including licensors, collaborators, content developers, and retailers.Manage forecasts and deliver P&L for licensed products.Ensure licensed products are well-placed and promoted at retail.Represent the brand at industry events, trade shows, and other public forums to enhance brand visibility and reputation.Market Research and Analysis:Direct market research and competitor analysis to inform strategic decisions.Establish ongoing product research to stay attuned to changing consumer, marketplace, and retailer needs.Evaluate POS data in response to advertising/promotional support in conjunction with the sales force.Regularly communicate sales and product research findings to relevant departments.Provide creative input and support to the Web Development department.Cross-Functional Collaboration:Collaborate with cross-functional teams, including product development, sales, digital marketing, and regional marketing teams, to ensure cohesive and integrated brand strategies.Monitor market trends, consumer insights, and competitive activity to identify opportunities and threats, and adjust strategies accordingly.Team Leadership:Lead the global brand marketing team, providing strategic direction, mentorship, and support to ensure high performance and professional growth across a passionate team.Budget Management:Manage the global brand marketing budget, ensuring effective allocation of resources and maximizing ROI.Advertising, PR, Media & Commercials:Develop and manage effective advertising and promotion plans and budgets for each brand.Work with commercial production teams and external agencies to create target-focused advertising.Collaborate with the media buying team to plan and purchase advertising media.Ensure all communications and plans align with MGA’s brand image.Packaging and Product Development:Ensure packaging stands out at retail and maintains brand consistency.Work with the Product Development department to develop visually impactful materials within brand guidelines.Ensure product instructions are concise and user-friendly.New Product Introduction:Lead cross-functional teams to manage the introduction of new products from concept to market launch.Develop go-to-market strategies and oversee marketing campaigns for new product introductions.Coordinate with Product Development, Sales, and Supply Chain teams for successful product launches.Monitor and analyze the performance of new products post-launch and adjust marketing strategies as necessary to ensure continued success.Trade Shows:Manage and execute trade shows effectively within budget constraints.Position Requirements:Minimum bachelor’s degree in Marketing, Business, or a related field (MBA preferred).Minimum twelve years of experience in the consumer product industry, with a strong focus on toys and consumer electronics.Proven experience in Research & Product Development (R&D) and successful new product launches.Extensive experience in media/commercial advertising and communication.Strong leadership and management skills, with a track record of leading high-performing teams.Creative and innovative thinker with an entrepreneurial spirit.Excellent organizational and project management skills.Proficiency in computer applications relevant to marketing and data analysis.Extensive P&L management experience.Strong public relations skills.Ability to analyze and implement effective media plans.Salary:$200,000.00 - $250,000.00 /year

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