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Hypebeast

Social Media Manager, Hypebae

Hypebeast, New York, New York, us, 10261


Established in 2016, Hypebae is a leading female online destination that empowers our next-gen creatives by navigating today's emerging youth culture with stimulating, organic narratives. Standing at the intersection of fashion and creative dialogue, Hypebae shares its distinctive vision, and provides impactful insights on the dynamic face of emerging youth culture. For more information, visit hypebae.com.

Hypebae is looking for a Social Media Manager to join our New York team. We require a strategic and data-driven leader who understands the world of fashion/culture and has a track record managing and growing social media platforms.

The Social Media Manager will be a clear communicator and critical thinker. This role requires a detailed understanding of analytics tools, social marketing technology and best practices across TikTok, Instagram, X, Facebook, YouTube, and more. You must be able to demonstrate a clear ability to develop tactics and campaigns that drive business goals, including audience growth and engagement.

Responsibilities:

Conceive, implement and measure social marketing campaigns on a daily basis across all relevant channelsLaunch, grow and manage channels where relevant, ensuring milestones are set and metExecute social media publishing strategies while ensuring all posts are accurate, punctual, efficient, safe and on-brand. Captions includedReport on campaigns and strategies in real-time to optimize each platform and ensure the most effective approachDevelop tactics, plans, partnerships, tools that help achieve the business goals, including strategic partnership opportunities with TikTok/IG/X etcLead all communication with international leads on priorities and best practicesMaintain relationships with external and internal teams to brief and manage original content for distributionManage daily social communication such as consumer responses, sentiment analysis and enquiriesLead, hire, and develop the global Social Media teamQualifications:

Minimum FIVE years of social media management, publishing, editorial content creation and distribution required (brand or agency)Passion, energy, and enthusiasm for social media. Detailed knowledge and expertise around all social platforms with significant contacts at all major platformsExtremely passionate and knowledgeable about fashion, culture and the different categories that Hypebae coversExcellent communication, collaboration, and planning skills with meticulous attention to detailAbility to successfully organize, prioritize and manage multiple projects while meeting strict deadlinesExperience in managing social media teamsProven experience in developing and executing successful social marketing strategies that are native to individual channels and demonstrate tangible ROIExpert understanding of how brands should participate in social media in an authentic wayA passion for working in a fast-paced environment with high level of teamworkFlexibility to work nights and weekendsThe candidate is at the cutting edge of the cultural zeitgeist; understanding internet, social and youth culture and how to credibly and sensitively work within it whilst maintaining brand integrity

$70,000 - $70,000 a year

The expected annual base salary for this role is $70,000. The salary is subject to change and may be amended in the future. Experience, education, relevant skill set, location and other factors are considered when determining the salary offered.

If you think you've got what it takes, please provide your cover letter, resume and expected salary.

This position is based and located in New York. Candidate must be eligible to work in the US.

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