CH12 Lonza AG
Manager, Strategic Marketing, Drug Product Services (f/m/d)
CH12 Lonza AG, North Bridgton, Maine, us, 04057
Today, Lonza is a global leader in life sciences operating across three continents. While we work in science, there’s no magic formula to how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big and small, genuinely improve the world. And that’s the kind of work we want to be part of.This role supports the director of strategic marketing with the creation of the BU marketing plan as well as executing it to maximize the growth of the Drug Product business, build market awareness and drive demand generation in specific market segments. This include the planning, execution and optimization of on- and off-line marketing campaigns with a strong focus on the creation of customer-centric content.Key responsibilities:Support execution of marketing plans and go to market strategies to drive awareness and
demand
generation
of
existing
and
new
drug
product
offerings.
Support
new technology assessment programs in conjunction with appropriate internal teamsOversee
the
creation
of
customer-centric
content
for
digital
and
print
execution
in close
collaboration
with
subject
matter
experts
and
ensure
that
all
external
facing communications are on-brand and aligned with marketing and growth objectivesCollaborate closely with the central marketing teams (campaign management, digital, branding
and
advertising
etc.)
to
support
development
of
tactical
plans,
ensure effective execution of campaigns and ultimately deliver on awareness and demand generation KPIsMeasure results, develop insights and optimize campaign if and when appropriateEnable sales team through customer facing materials and collaterals.Develop
and
maintain excellent
relationship
and
work
in
close
collaboration
with various
functions
and
stakeholders within and outside of the Drug Product Services business unit.Key requirements:Bachelors or Master’s degree in the field of life sciences. MBA/Chartered Institute in the field of marketing is preferred.Business fluency in English.Proven experience within Strategic marketing and/or Marketing Communications of services is required.Hands on experience with B2B marketing in the CDMO sector is required.Proven experience in developing and executing marketing campaigns.Deep understanding of competitive landscape within biologics, and value proposition within this area.Team player with effective collaboration skills.Able to encourage others to bring new ideas and to work differently when the business situation requires it.Acts as key communication link between key stakeholders and demonstrates timely and accurate decision making to successfully deliver new offerings to the market.Exhibits skillful communication to ensure information sharing and that relevant project team(s) develop relationships across functions.Leads and drives the identification of customer and market needs in the customer segment using data, research and customer relationships.Leads multiple complex initiatives simultaneously, with an ability to anticipate and resolve challenges to reach successful conclusion.Demonstrates high integrity and accountability for their area ensuring the multi-functional project team(s) actions and decisions are aligned to business objectives.Every day, Lonza’s products and services have a positive impact on millions of people. For us, this is not only a great privilege, but also a great responsibility. How we achieve our business results is just as important as the achievements themselves. At Lonza, we respect and protect our people and our environment. Any success we achieve is no success at all if not achieved ethically.People come to Lonza for the challenge and creativity of solving complex problems and developing new ideas in life sciences. In return, we offer the satisfaction that comes with improving lives all around the world. The satisfaction that comes with making a meaningful difference.
demand
generation
of
existing
and
new
drug
product
offerings.
Support
new technology assessment programs in conjunction with appropriate internal teamsOversee
the
creation
of
customer-centric
content
for
digital
and
execution
in close
collaboration
with
subject
matter
experts
and
ensure
that
all
external
facing communications are on-brand and aligned with marketing and growth objectivesCollaborate closely with the central marketing teams (campaign management, digital, branding
and
advertising
etc.)
to
support
development
of
tactical
plans,
ensure effective execution of campaigns and ultimately deliver on awareness and demand generation KPIsMeasure results, develop insights and optimize campaign if and when appropriateEnable sales team through customer facing materials and collaterals.Develop
and
maintain excellent
relationship
and
work
in
close
collaboration
with various
functions
and
stakeholders within and outside of the Drug Product Services business unit.Key requirements:Bachelors or Master’s degree in the field of life sciences. MBA/Chartered Institute in the field of marketing is preferred.Business fluency in English.Proven experience within Strategic marketing and/or Marketing Communications of services is required.Hands on experience with B2B marketing in the CDMO sector is required.Proven experience in developing and executing marketing campaigns.Deep understanding of competitive landscape within biologics, and value proposition within this area.Team player with effective collaboration skills.Able to encourage others to bring new ideas and to work differently when the business situation requires it.Acts as key communication link between key stakeholders and demonstrates timely and accurate decision making to successfully deliver new offerings to the market.Exhibits skillful communication to ensure information sharing and that relevant project team(s) develop relationships across functions.Leads and drives the identification of customer and market needs in the customer segment using data, research and customer relationships.Leads multiple complex initiatives simultaneously, with an ability to anticipate and resolve challenges to reach successful conclusion.Demonstrates high integrity and accountability for their area ensuring the multi-functional project team(s) actions and decisions are aligned to business objectives.Every day, Lonza’s products and services have a positive impact on millions of people. For us, this is not only a great privilege, but also a great responsibility. How we achieve our business results is just as important as the achievements themselves. At Lonza, we respect and protect our people and our environment. Any success we achieve is no success at all if not achieved ethically.People come to Lonza for the challenge and creativity of solving complex problems and developing new ideas in life sciences. In return, we offer the satisfaction that comes with improving lives all around the world. The satisfaction that comes with making a meaningful difference.