Snowflake Computing
Field Marketing Manager - Media, Telco & Tech
Snowflake Computing, New York, New York, us, 10261
Build the future of data. Join the Snowflake team.
Snowflake Inc. is looking for a Field Marketing Manager focused on the Media, Entertainment and Communications Industry, based in the New York or San Francisco Bay Area . As a Field Marketing Manager, you are responsible for supporting the Industry sales team in developing and managing field-based demand generation programs and event campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close. This position will collaborate closely with Snowflake's sales leaders, sales development, product management, channel partners and campaign marketing teams to plan and execute compelling activities.
In addition, you must successfully collaborate with our industry go-to-market team to prioritize industry-specific campaigns, as well as manage numerous projects simultaneously, in a fast paced, dynamic environment. The ideal candidate is a self-starter with a natural curiosity to learn and to explore. This is a strategy, as well as an execution role.You will collaborate with key stakeholders to develop agendas and event schedules; ensure plans align with the overarching product roadmaps, business priorities and Snowflake's vision. You will work closely with our North America field organization and manage out-of-the-box account based marketing efforts to accelerate opportunities to close.
IN THIS ROLE, YOU WILL GET TO:
Identify NoAM Media, Entertainment and Communications Industry market requirements/opportunities, develop Go-to-Market Strategies and ensure strong alignment with Sales and other cross-functional teams.Own reporting and tracking of program pipeline and performance results tied to quarterly and annual targets. Manage regional budgets, SFDC campaigns, and lead processes to meet operational targets and SLAs.Own & drive execution within budget, logistics, timelines & vendor managementResearch, plan and maintain the Snowflake online calendar of events including 3rd party industry conferences, Snowflake-driven physical event series, webinars and regional hospitality field eventsManage logistics and execution of all planned events; event themes, work with outside vendors, oversee fulfillment/inventory levels, manage events' sales staffingCollaborate with the alliances organization on Snowflake's strategic sponsorships and go-to-market execution plan at partner eventsMaintain direct alignment with sales team in terms of all pre and post event communication, marketing-driven campaigns, and event promotion strategyManage internal field and events communication between sales and marketingEvaluate all campaigns' impact & ROI to determine the success and forecast for potential future investment
ON DAY ONE WE WILL EXPECT YOU TO HAVE:
5+ years of experience in marketing ideally within a B2B environmentBachelor's Degree in Marketing, Communications, or related fieldEagerness to learn about the and the challenges within the Media, Entertainment industryExperience in CRM tools such as, Marketo, Salesforce, wordpress as well as other office productivity and collaboration toolsProficiency with office productivity applications (e.g. Microsoft Office, Google Apps)Proven success in managing field marketing programs and relationships with large enterprise sales organizationsExperience building and delivering of field marketing campaigns, events, executive and key account programs and joint partner activityDemonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the companyThe experience and passion to think creatively and generate ideas on how to build robust and unique 1:1 and 1:many campaignsExcellent verbal, written, and interpersonal skillsData-driven, you have a grasp on crucial marketing KPIs and what levers to pull to optimize your campaigns to drive performanceHands-on execution ability with effective project management, time management, prioritization, organizational skills, accuracy in performance, ability to anticipate the needs of sales and detail-drivenExhibit initiative, a sense of teamwork, ability to multitask, optimistic, approachable, and a "can-do" attitudeDemonstrates creative spark as expressed in ideas for messaging, creative design, etc.Able to work independently and dedicate a minimum of 40 hours/weekMust be legally authorized to work in the United States without restrictionWilling to submit to a background investigation, including verification of your employment and criminal historyAbility to travel up to 40%
Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
The following represents the expected range of compensation for this role:
The estimated base salary range for this role is $104,000 - $139,600.Additionally, this role is eligible to participate in Snowflake's bonus and equity plan.
The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.
Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
Snowflake is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, gender identity or expression, marital status, national origin, disability, protected veteran status, race, religion, pregnancy, sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Minimum Salary: 104000.00 Maximum Salary: 139600.00 Salary Unit: Yearly
Snowflake Inc. is looking for a Field Marketing Manager focused on the Media, Entertainment and Communications Industry, based in the New York or San Francisco Bay Area . As a Field Marketing Manager, you are responsible for supporting the Industry sales team in developing and managing field-based demand generation programs and event campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close. This position will collaborate closely with Snowflake's sales leaders, sales development, product management, channel partners and campaign marketing teams to plan and execute compelling activities.
In addition, you must successfully collaborate with our industry go-to-market team to prioritize industry-specific campaigns, as well as manage numerous projects simultaneously, in a fast paced, dynamic environment. The ideal candidate is a self-starter with a natural curiosity to learn and to explore. This is a strategy, as well as an execution role.You will collaborate with key stakeholders to develop agendas and event schedules; ensure plans align with the overarching product roadmaps, business priorities and Snowflake's vision. You will work closely with our North America field organization and manage out-of-the-box account based marketing efforts to accelerate opportunities to close.
IN THIS ROLE, YOU WILL GET TO:
Identify NoAM Media, Entertainment and Communications Industry market requirements/opportunities, develop Go-to-Market Strategies and ensure strong alignment with Sales and other cross-functional teams.Own reporting and tracking of program pipeline and performance results tied to quarterly and annual targets. Manage regional budgets, SFDC campaigns, and lead processes to meet operational targets and SLAs.Own & drive execution within budget, logistics, timelines & vendor managementResearch, plan and maintain the Snowflake online calendar of events including 3rd party industry conferences, Snowflake-driven physical event series, webinars and regional hospitality field eventsManage logistics and execution of all planned events; event themes, work with outside vendors, oversee fulfillment/inventory levels, manage events' sales staffingCollaborate with the alliances organization on Snowflake's strategic sponsorships and go-to-market execution plan at partner eventsMaintain direct alignment with sales team in terms of all pre and post event communication, marketing-driven campaigns, and event promotion strategyManage internal field and events communication between sales and marketingEvaluate all campaigns' impact & ROI to determine the success and forecast for potential future investment
ON DAY ONE WE WILL EXPECT YOU TO HAVE:
5+ years of experience in marketing ideally within a B2B environmentBachelor's Degree in Marketing, Communications, or related fieldEagerness to learn about the and the challenges within the Media, Entertainment industryExperience in CRM tools such as, Marketo, Salesforce, wordpress as well as other office productivity and collaboration toolsProficiency with office productivity applications (e.g. Microsoft Office, Google Apps)Proven success in managing field marketing programs and relationships with large enterprise sales organizationsExperience building and delivering of field marketing campaigns, events, executive and key account programs and joint partner activityDemonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the companyThe experience and passion to think creatively and generate ideas on how to build robust and unique 1:1 and 1:many campaignsExcellent verbal, written, and interpersonal skillsData-driven, you have a grasp on crucial marketing KPIs and what levers to pull to optimize your campaigns to drive performanceHands-on execution ability with effective project management, time management, prioritization, organizational skills, accuracy in performance, ability to anticipate the needs of sales and detail-drivenExhibit initiative, a sense of teamwork, ability to multitask, optimistic, approachable, and a "can-do" attitudeDemonstrates creative spark as expressed in ideas for messaging, creative design, etc.Able to work independently and dedicate a minimum of 40 hours/weekMust be legally authorized to work in the United States without restrictionWilling to submit to a background investigation, including verification of your employment and criminal historyAbility to travel up to 40%
Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
The following represents the expected range of compensation for this role:
The estimated base salary range for this role is $104,000 - $139,600.Additionally, this role is eligible to participate in Snowflake's bonus and equity plan.
The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.
Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
Snowflake is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, gender identity or expression, marital status, national origin, disability, protected veteran status, race, religion, pregnancy, sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Minimum Salary: 104000.00 Maximum Salary: 139600.00 Salary Unit: Yearly