Brasfield & Gorrie
Creative Director
Brasfield & Gorrie, Birmingham, Alabama, United States, 35275
Responsibilities
Leading a team of thinkers and doers, the creative director will bring a mix of marketing expertise and business acumen to the role, promoting our company and our valued clients. We’re looking for an experienced manager of people, someone who can inspire others while taking our creative output to a new level as we continue to grow. The ideal candidate will have a natural eye for design and be a prolific generator of dynamic ideas that connect with all types of audiences. If you work with us, you’ll be challenged and inspired, and you’ll be proud.As a
Creative Director
you will:Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technologyLead and review the work of the creative teams for all web, print, and digital marketing collateralDevelop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategiesAnalyze brand tracking, market trends, and the competitor landscapeMeet budget requirements by forecasting and managing expensesSupervise a cross-functional team of creative designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverablesPrioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and video productionConduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible mannerReview and approve artwork and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectivelyProduce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiencesSuccessful
Creative Directors
at Brasfield
& Gorrie:Champion Brasfield & Gorrie company culturePlan ahead and can negotiate skillfully in tough situationsIs perceived as a thought leader by senior leadershipUses rigorous logic and methods to solve difficult problemsEducation - Skills - Knowledge - Qualifications & Experience
15+ years of relevant experience, with seven or more years as a creative director in an agency or corporate settingExperience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budgetExperience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and printStellar communication, presentation, problem-solving and project management skills.Proven ability to develop successful conceptsProficiency in leading a team of diverse, talented creativesStrong creative vision, with an eye on business objectivesAvailability for frequent local and out-of-town travel (10-25%)
Leading a team of thinkers and doers, the creative director will bring a mix of marketing expertise and business acumen to the role, promoting our company and our valued clients. We’re looking for an experienced manager of people, someone who can inspire others while taking our creative output to a new level as we continue to grow. The ideal candidate will have a natural eye for design and be a prolific generator of dynamic ideas that connect with all types of audiences. If you work with us, you’ll be challenged and inspired, and you’ll be proud.As a
Creative Director
you will:Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technologyLead and review the work of the creative teams for all web, print, and digital marketing collateralDevelop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategiesAnalyze brand tracking, market trends, and the competitor landscapeMeet budget requirements by forecasting and managing expensesSupervise a cross-functional team of creative designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverablesPrioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and video productionConduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible mannerReview and approve artwork and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectivelyProduce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiencesSuccessful
Creative Directors
at Brasfield
& Gorrie:Champion Brasfield & Gorrie company culturePlan ahead and can negotiate skillfully in tough situationsIs perceived as a thought leader by senior leadershipUses rigorous logic and methods to solve difficult problemsEducation - Skills - Knowledge - Qualifications & Experience
15+ years of relevant experience, with seven or more years as a creative director in an agency or corporate settingExperience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budgetExperience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and printStellar communication, presentation, problem-solving and project management skills.Proven ability to develop successful conceptsProficiency in leading a team of diverse, talented creativesStrong creative vision, with an eye on business objectivesAvailability for frequent local and out-of-town travel (10-25%)