Marketing Specialist

Marketing SpecialistOur not-so-secret sauce.Award-winning, inclusive, Top Workplace culture doesn’t happen overnight. It’s a result of hard work by extraordinary people. More than 9,000 of the industry’s brightest talent drive our efforts to deliver purposeful work and meaningful impact every day. Learn more about what makes us different and how you can thrive as a Marketing Specialist at MMA.Marsh McLennan Agency (MMA) provides business insurance, employee health & benefits, retirement, and private client insurance solutions to organizations and individuals seeking limitless possibilities. With 170 offices across North America, we combine the personalized service model of a local consultant with the global resources of the world’s leading professional services firm, Marsh McLennan (NYSE: MMC).A day in the life.As a Marketing Specialist on our team, you’ll support our marketing efforts as well as individual producers in their efforts to nurture and develop engaged leads. The Marketing Specialist works directly with other members of the marketing team to ensure all projects adhere to departmental standards and support brand integrity, message consistency and communication efficiency.This position has the ability to work out of our Michigan offices in Troy or Livonia.ESSENTIAL FUNCTIONSCONTENT MANAGEMENTWorks with the UMW marketing communications team to develop content that upholds the MMA brand across a variety of channels, including the website, social media platforms, and collateral design.Creates and delivers marketing email campaigns including newsletters, event invites, and alertsSupport Producers/Practitioners with graphic design needs and executing capabilities presentations, placemats and flipbooks from existing templates provided by Business Development ManagerWorks with Business Development Manager to execute sales enablement campaigns utilizing content libraryLeverage Qualtrics to build client and prospect surveysUnderstands and leverages sales/CRM platforms such as Salesforce and PardotUnderstands available tools, trends, event platforms, event apps and shares any technological advancements with team membersAssist with other projects or assignments as needed including collaborating with human resources, other offices and regions.EVENT EXECUTIONAssists in lifecycle of Webinar and Seminar event including registration set-up, promotion, execution/hosting, registration and attendance reporting, CE credits, recording, and social media promotionSupports calendar management of Michigan eventsCoordinates with regional Sales Enablement team on promotion of upcoming eventsDevelops and executes event related automation including forms, lists, Salesforce campaigns, and pre and post event outreachAt external tradeshows and events, coordinates booth setup, registrations and staffingDevelop and maintain strong relationships with industry associations through coordinating participation in association activities and networking opportunitiesProvides support for company executives who schedule external speaking engagements. This may include compiling materials, scheduling practice sessions, coordinating marketing messaging in social media channels.Works with Sales Operations Coordinator to ensure new leads generated from events are added into the CRM databaseINTERNAL CLIENT EXPERIENCESupports Producers with the creation of prospect marketing materials and deliverablesWorks with marketing’s internal communication and social media team members to ensure our events are promoted internally through the appropriate platforms and within our designated social media channels in supporting and promoting our culture and brandEnsure MMA employees receive accurate, detailed, and timely information regarding all eventsServes as an ‘as needed’ member of the Upper Midwest marketing and sales ops teamsOur future colleague.We’d love to meet you if your professional track record includes these skills:BA in Marketing, Communications or similar field, preferred.Minimum 2-3 years of marketing experience.Graphic design knowledge (Illustrator, Photoshop, InDesign)Significant knowledge of Microsoft Office including Word, Excel, Powerpoint and other applications such as Adobe; willing to attend training sessions if needed for other applications.Knowledge/basic understanding of database formatting. Familiar with Salesforce or similar CRM or sales management tools; willing to attend training sessions to ensure accurate usage.Familiar with Pardot or another marketing automation platform (Hubspot, Constant Contact, etc)Ability to use Internet, print publications and other tools for research and informational purposes.Excellent communication and telephone skills, required for successful daily interaction over the phoneAbility to communicate effectively with people at all levels, whether in person, video, telephone, or via email and written communications.Self-starter, with excellent organizational skills and strong attention to detail.Ability to conceptualize and communicate employee group benefit products.Ability to multi-task and manage multiple priorities.We know there are excellent candidates who might not check all of these boxes. Don’t be shy. If you’re close, we’d be very interested in meeting you.Valuable benefits.We value and respect the impact our colleagues make every day both inside and outside our organization. We’ve built a culture that promotes colleague well-being through robust benefit programs and resources, encourages professional and personal development, and celebrates opportunities to pursue the projects and causes that give colleagues fulfilment outside of work.Some benefits included in this role are:Generous time off, including personal and volunteeringTuition reimbursement and professional development opportunitiesHybrid workCharitable contribution match programsStock purchase opportunitiesTo learn more about a career at MMA, check us out online: http://marshmma.com/careers or flip through our recruiting brochure: https://bit.ly/3QpcjmwFollow us on LinkedIn, Facebook, Instagram, and Twitter to meet our colleagues and see what makes us tick.Who

you

are is who

we

are.We embrace a culture that celebrates and promotes the many backgrounds, heritages and perspectives of our colleagues and clients. We are always seeking those with ethics, talent, and ambition who are interested in joining our client-focused teams.Marsh McLennan and its affiliates are EOE Minority/Female/Disability/Vet/Sexual Orientation/Gender Identity employers.#MMABI#MMAUMW#LI-Hybrid