Subaru
Field Marketing Manager
Subaru, Camden, New Jersey, United States, 08100
Love. It’s what makes Subaru, Subaru®. And as a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That’s what we call our Subaru Love Promise®.
Position Summary
The Field Marketing Manager leads Subaru of America's (SOA) national brand strategy and execution at the regional, zone, and retailer levels. This role manages key brand initiatives, including the "More than a Car Dealer" campaign and the Subaru Ad Fund (SAF) program, serving as a vital communication link between SOA executives, the marketing department, and field teams.
Major Responsibilities
Subaru Ad Fund (SAF): Manages all aspects of planning, development, and implementation of the Subaru Ad Fund (SAF) Program. Manages the scope of work and partnership with program administrator, Ansira. Performs, organizes, and enhances training activity for field team, Subaru of America (SOA) Marketing stakeholders, and retailers. Facilitates program and reporting enhancements. Acts as day-to-day program contact for Regional Marketing Managers and Zone Retailer Marketing Managers. Ensures the enforcement of policies and procedures. Partners with SOA Legal and Accounting.
Carmichael Lynch Retailer Brand Team: Provides strategic direction and oversight to the Carmichael Lynch Retailer Brand team. Oversees implementation of brand strategy, communication plans, content, and progress.
Love Promise Recognition Programs: Manages process for Retailer of the Year and Zone of the Year recognition programs. Builds business case for retailer selection for award for the SOA executive team. Works with SOA Field and Advertising teams to ensure that all marketing for these programs is properly executed.
Training: Serves as lead organizer of the Management Associate program Marketing rotation and new Zone Retailer Marketing Manager onboarding. Serves as leading coordinator of Foundations modules pertaining to SAF and Love Promise. Performs field training and cross-departmental training for various brand strategy programs, such as Love Promise Community Commitment Award, Love Promise stories, and A Retailer You Can Love.
Communication: Facilitates two-way dialogue between SOA Marketing, field, and retailers – formally, informally, and in-person, including frequent calls with stakeholders, to ensure proper execution of the brand strategy.
Leads coordination with SOA Sales Training on the Love Promise Customer Commitment and Love Promise Gold award.
Additional Responsibilities
Leads Subaru Ad Fund (SAF) expo spaces for National Business Conference, Aftersales Business Conference, and National Training Conference, as needed.
Required Skills & Personal Qualifications
Excellent and effective verbal and written communication skills.
Excellent problem-solving, project management, and collaborative skills.
Passionate about developing self and others. Demonstrated leadership qualities to develop one (1) Manager direct report and department Specialist.
Superior proficiency in Microsoft Office Suite (Excel, PowerPoint, and Microsoft Word).
Subaru of America (SOA) field experience required. Must have thorough understanding of SOA regional/zone operations and Love Promise programs.
Education/Experience Requirements: BA/BS with 8 to 10 years of relevant experience
Work Environment:
Required Travel: 50-60% travel required (Zone office, retailers, Sales/Marketing events, Conference, and Training Events)
Hybrid Role: Remote work 2 days per week (After 90 Days Onboarding)
Prolonged sitting at desk and working on computer.
Compensation: The recruiting base salary range for this full-time position is $111500 – 145000 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. (Internal Job Grade: M2) In addition to competitive salary, Subaru offers an amazing benefits package that includes:
Medical, Dental, Vision Plans
Pension, Profit Sharing, and 401K Match Offerings
15 Vacation days, 9 Company Holidays, 5 Floating Holidays, and 5 Sick days.
Tuition Reimbursement Program
Vehicle Discount Programs
See our Careers landing page for additional information about our compensation and benefit programs.
Position Summary
The Field Marketing Manager leads Subaru of America's (SOA) national brand strategy and execution at the regional, zone, and retailer levels. This role manages key brand initiatives, including the "More than a Car Dealer" campaign and the Subaru Ad Fund (SAF) program, serving as a vital communication link between SOA executives, the marketing department, and field teams.
Major Responsibilities
Subaru Ad Fund (SAF): Manages all aspects of planning, development, and implementation of the Subaru Ad Fund (SAF) Program. Manages the scope of work and partnership with program administrator, Ansira. Performs, organizes, and enhances training activity for field team, Subaru of America (SOA) Marketing stakeholders, and retailers. Facilitates program and reporting enhancements. Acts as day-to-day program contact for Regional Marketing Managers and Zone Retailer Marketing Managers. Ensures the enforcement of policies and procedures. Partners with SOA Legal and Accounting.
Carmichael Lynch Retailer Brand Team: Provides strategic direction and oversight to the Carmichael Lynch Retailer Brand team. Oversees implementation of brand strategy, communication plans, content, and progress.
Love Promise Recognition Programs: Manages process for Retailer of the Year and Zone of the Year recognition programs. Builds business case for retailer selection for award for the SOA executive team. Works with SOA Field and Advertising teams to ensure that all marketing for these programs is properly executed.
Training: Serves as lead organizer of the Management Associate program Marketing rotation and new Zone Retailer Marketing Manager onboarding. Serves as leading coordinator of Foundations modules pertaining to SAF and Love Promise. Performs field training and cross-departmental training for various brand strategy programs, such as Love Promise Community Commitment Award, Love Promise stories, and A Retailer You Can Love.
Communication: Facilitates two-way dialogue between SOA Marketing, field, and retailers – formally, informally, and in-person, including frequent calls with stakeholders, to ensure proper execution of the brand strategy.
Leads coordination with SOA Sales Training on the Love Promise Customer Commitment and Love Promise Gold award.
Additional Responsibilities
Leads Subaru Ad Fund (SAF) expo spaces for National Business Conference, Aftersales Business Conference, and National Training Conference, as needed.
Required Skills & Personal Qualifications
Excellent and effective verbal and written communication skills.
Excellent problem-solving, project management, and collaborative skills.
Passionate about developing self and others. Demonstrated leadership qualities to develop one (1) Manager direct report and department Specialist.
Superior proficiency in Microsoft Office Suite (Excel, PowerPoint, and Microsoft Word).
Subaru of America (SOA) field experience required. Must have thorough understanding of SOA regional/zone operations and Love Promise programs.
Education/Experience Requirements: BA/BS with 8 to 10 years of relevant experience
Work Environment:
Required Travel: 50-60% travel required (Zone office, retailers, Sales/Marketing events, Conference, and Training Events)
Hybrid Role: Remote work 2 days per week (After 90 Days Onboarding)
Prolonged sitting at desk and working on computer.
Compensation: The recruiting base salary range for this full-time position is $111500 – 145000 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. (Internal Job Grade: M2) In addition to competitive salary, Subaru offers an amazing benefits package that includes:
Medical, Dental, Vision Plans
Pension, Profit Sharing, and 401K Match Offerings
15 Vacation days, 9 Company Holidays, 5 Floating Holidays, and 5 Sick days.
Tuition Reimbursement Program
Vehicle Discount Programs
See our Careers landing page for additional information about our compensation and benefit programs.