WTVC
Marketing Associate
WTVC, Chattanooga, Tennessee, United States, 37450
WTVC is looking for a Marketing Associate who will serve as a dedicated marketing, data, and content powerhouse across the stations Sales and Solutions teams. From time to time, the Marketing Associate may manage assigned accounts in the role of a junior Marketing Consultant. The ideal candidate will be a well-organized multitasker with a passion for assisting others in the workgroup and contributing to the teams success. Responsibilities include:
Work efficiently with the team of Marketing Consultants (MC) and Management to support new and existing business in achievement of substantial client and station growthProvide world-class administrative support to the MCs and Management and customer service to existing and new clientsCollaborate with MCs to fulfill advertising clients RFP requests and manage ad scheduling processDrive research efforts to support MCs in selling integrated solutions to new and existing clientsDevelop client-specific advertising solutions and associated sales collateral based on clients needs and market opportunityProcess customer account orders and billing information with diligent attention to detailManage preempts and develop make good plans to accurately represent clients delivery requirementsProject manage creative process and campaign execution for TV and digital solutions, including asset collection, production and traffickingManage databases to proactively run reports related to critical sales outcomes and present findings to Sales and Management teams as applicableProvide database maintenance to ensure clean CRM and ability to pull data quickly, including determination of areas where the team can increase efficiency in marketing programs and sales strategyServe as a trusted advisor by conducting high quality business and industry analyses and reporting out to internal teams and external clientsDrive business goals by notifying sales team of upsell and account expansion opportunities
Key Attributes and Qualifications:
Passion and enthusiasm for playing a supporting role, and contributing to team success
Ability to communicate effectively with peers, supervisors, and colleagues
Effectively negotiate and influence with, or without authority
High emotional intelligence, empathy, competitiveness, and high level of urgency in delivering elite experiences for our internal team and external clients
Strong evidence of listening skills, verbal communication, and professional writing style
Engaged as a continuous learner with e
Work efficiently with the team of Marketing Consultants (MC) and Management to support new and existing business in achievement of substantial client and station growthProvide world-class administrative support to the MCs and Management and customer service to existing and new clientsCollaborate with MCs to fulfill advertising clients RFP requests and manage ad scheduling processDrive research efforts to support MCs in selling integrated solutions to new and existing clientsDevelop client-specific advertising solutions and associated sales collateral based on clients needs and market opportunityProcess customer account orders and billing information with diligent attention to detailManage preempts and develop make good plans to accurately represent clients delivery requirementsProject manage creative process and campaign execution for TV and digital solutions, including asset collection, production and traffickingManage databases to proactively run reports related to critical sales outcomes and present findings to Sales and Management teams as applicableProvide database maintenance to ensure clean CRM and ability to pull data quickly, including determination of areas where the team can increase efficiency in marketing programs and sales strategyServe as a trusted advisor by conducting high quality business and industry analyses and reporting out to internal teams and external clientsDrive business goals by notifying sales team of upsell and account expansion opportunities
Key Attributes and Qualifications:
Passion and enthusiasm for playing a supporting role, and contributing to team success
Ability to communicate effectively with peers, supervisors, and colleagues
Effectively negotiate and influence with, or without authority
High emotional intelligence, empathy, competitiveness, and high level of urgency in delivering elite experiences for our internal team and external clients
Strong evidence of listening skills, verbal communication, and professional writing style
Engaged as a continuous learner with e