Field Marketing Associate Manager

Job DescriptionPosition SummaryThe Brand Activation Field Marketing Associate Manager is a representative for the Marketing Department within the CBU. They are responsible for assisting the Field Marketing Manager and Director in the annual planning, development, managing and evaluation of marketing plans and budgets within their territory. They proactively source and execute regional marketing opportunities that align with marketing strategy and support sales objectives.ResponsibilitiesPlan and execute National Marketing Programming at the regional and assigned DMA level as directed by the Field Marketing Director; plans and budgets must effectively support the Brands, Channel and DMA priorities established for the territoryAbility to understand brand strategy, targeting and positioning for development of actionable regional initiatives that deliver on Business Unit marketing and sales objectives; ability to understand and leverage consumer insights and segmentation research to direct and influence regional programmingDevelop an annual plan at the regional level to support key sales and marketing initiatives; plan to include National Marketing programming in addition to specific regional execution around sponsorships and media; plan to include division of marketing, sales and wholesaler commitments to program execution; plan sold in to BUVP and GMs, communicated to CBBD sales team and wholesalers to ensure alignment with financial commitments, support and executionManage the Local Marketing Funds (LMF) for assigned territory; responsibilities include the allocation of resources, financial forecasts, budget review and reconciliation, approval and submission of all expenses, and adherence to all company and governmental regulatory policiesSource and evaluate local marketing opportunities that support the marketing strategy and Business Unit sales objectives; this could include, but is not limited to local execution of media buys, sponsorships, retail extensions, experiential marketing programs, etc.; evaluate proposed opportunities for brand fit and anticipated ROI; develop and utilize business case proposals to objectively evaluate programming and to optimize effectiveness of LMF fundingEnsure all programming is vetted, legal approval obtained, and compliance is maintained for all local marketing programs activated in assigned territory; submit, track, and maintain files to ensure legal compliance and adherence to CBBD marketing policiesAbility to write succinct program briefs needed for program development and direction with agencies; ability to provide feedback to agencies ensuring deliverables are aligned with brief and brand positioning; collaboratively work with Corporate Marketing to improve programming across all functions as requestedNegotiate and execute locally funded media merchandising programs; monitors media partners throughout the year to ensure adherence to contractual obligations are activated, tracked, and validated; oversee regional social media initiatives proactively looking for opportunities to increase engagement with consumers and enhance local outreachPossess a clear understanding of local, state, and federal beverage laws in assigned states. Utilizes knowledge in the development and implementation of local/social media, retail promotion overlays, special events and sponsorshipsCoordinate with field sales representatives to manage all in-market needs supporting programming, events and sponsorships which includes management of the allocation and delivery of local retail promotion overlays, special events, POS needs and sponsorships to maximize brand exposure and consumer engagementSubmit regular programming execution evaluations and updates (such as retail activation summaries, ROI analysis reports and competitive activity summaries) as requested by Field Marketing DirectorPerforms additional duties and responsibilities as determined by the Field Marketing ManagerMinimum QualificationsBachelor’s degree required preferably with a concentration in marketing3+ years of progressive experience in a related role, preferably in the beverage alcohol industry, with an understanding of the job function, marketing, sales needs, and the three-tier distribution systemProficient knowledge of marketing principles, practices, tactics, and tools; ability to synchronize consumer insights, sales, and volume data to identify market opportunities and issues to drive both brand development and volume performanceCreativity and the ability to follow through on marketing projects from inception to completion; previous experience with marketing program design and implementation; ability to execute marketing strategy at the local levelHighly developed interpersonal skills are necessary; requires excellent written and oral communication skills with the ability to communicate well across all levels of the organizationSuccessful track record of working with and activating professional sports franchises, music/event venues and large-scale special eventsMust be able to make decisions independently and recommend viable solutions to problems and issuesMust have a high degree of proficiency with all Microsoft Office applications including Excel, Word and PowerPoint; must be comfortable working with personal computers and be able to adapt to additional software programs for marketing/creative designMust possess a confident, pro-active, creative, and collaborative style that assimilates well within a team environmentWorks well in a fast-paced, action-oriented team where priorities change and time frames are criticalMust have strong time management skills with the ability to manage multiple projects and prioritize workload; must be detail and results orientatedHighest degree of ethics and professional conductPhysical Requirements/Work EnvironmentMust be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.Must be willing and able to travel as needed, up to 40%LocationField Office - IL - Cook/Lake/McHenry/Dupage/Kane/Kendall/Will/Grundy/Dekalb

Additional LocationsJob TypeFull time

Job AreaMarketing

The salary range for this role is:$78,800.00 - $118,200.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.Equal OpportunityConstellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).Not sure you meet all qualifications? Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.