SEM, SEO, SMM Specialist

Targetpoints™ SEARCH ENGINE MARKETING ANALYST JOB DESCRIPTIONSearch Engine Marketing AnalystIn this crucial role, you will be responsible for a wide range of activities including developing cutting edge SEO strategies, competitor analysis, and project management. This is an opportunity for an SEO expert to have a major impact on the business. We are looking for someone who is not just smart and dynamic but also has the passion and ability to grow with the company.Responsibilities include:Grow our keyword portfolio, manage the program with potentially millions of keywords and find new search venues to advertise in.Optimize our keywords portfolio through testing with ad copy, landing pages, bidding strategies, negative keywording, etc.Track, report, and analyze your PPC initiatives and campaigns.Create business requirements for engineering as well as develop your own solutions to improve our search engine marketing process.Stay current with new advances in search engine marketing and the competitive landscape.Grow and manage our presence on non-affiliate comparison shopping engines such as Price grabber and Google Product Search.You will work closely with our technology team to support new site initiatives, and the executive committee to formulate and achieve quarterly traffic and financial targets.What are we looking for?Required:Minimum 3-6 years of SEO, SEM experience.Proven SEO experience and a track record of success growing organic search traffic and conversions.Social Network Media managementStatistics backgroundExperience managing PPC campaigns across Google, Yahoo, and MSN.Basic knowledge of SQL and programming (eg, Python, Java).Self -learner and a passion for search engine marketing.Good grasp of performance marketing, conversion, and online customer acquisition.Ability to manage multiple projects simultaneously, work within a marketing team, and other departments.Savvy with social media trends including Facebook, Twitter, Linked in and Myspace.Up-to-date with the latest trends and best practices in SEO and inbound marketing.Proficient in Microsoft Excel.Excellent verbal and written skills.Preferred:Web analytics experience with tools such as Google Analytics, Core metrics, etc.Bachelor's degree or equivalent experience in a quantitative, test-driven field (economics, market research, science, etc.)Job Type: Full-timePay: $52,000.00 - $65,000.00 per yearBenefits:401(k)Health insurancePaid time offSchedule:Monday to FridayWork Location: In person

Minimum Salary: 52,000 Maximum Salary: 65,000 Salary Unit: Yearly