Comcast
Sr. Manager, Marketing Brand Communications
Comcast, Phila, Pennsylvania, United States, 19117
Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.
Job Summary
The Senior Manager, Brand IMC plays a critical role in driving our enterprise growth targets and is responsible for leading the planning, strategy, creative development and implementation of Comcast Business’ brand and enterprise advertising campaigns to fuel Comcast Business’ brand position and business growth among the Enterprise segment. In partnership with key business leads and cross-functional partners, the Senior Manager will develop best-in-class Integrated Marketing Communications plans and campaigns including, but not limited to broadcast TV, online video, radio, display, social and print that align with brand objectives and achieve enterprise awareness, consideration, and growth for Comcast Business. The ideal candidate will excel in a fast-paced B2B environment with flexibility to react to market changes, possess strong strategic thinking with the ability to problem solve and collaborate across a wide variety of stakeholders, can lead and motivate agencies, and be able to influence across all levels of the organization.
Job Description
Core Responsibilities:
Oversee and lead creative development and execution across all brand and enterprise media (TV, radio, digital, print, etc.).
Drive communications strategy for high-level brand and enterprise audience based on consumer insights and business objectives.
Develop thorough marketing campaign briefs rooted in research, proven go-to-market strategies, top-performing messaging and the needs/priorities of the business.
Drive cross-functional collaboration and provide leadership and guidance to cross-functional teams to ensure campaign strategy, creative, and messaging alignment across all marketing communications.
Partners with media team to execute and influence relevant media plans for marketing programs to drive brand awareness and consideration.
Lead and foster the day-to-day advertising agency relationship to deliver strategic end to end advertising campaigns on time and within budget.
Lead multiple large-scale projects simultaneously.
Manage campaign budgets.
Consistent exercise of independent judgment and discretion in matters of significance.
Other duties and responsibilities as assigned.
Skills & Requirements:
Experience in the directing and development of advertising campaigns.
Expertise in applying consumer insights to business objectives and developing a clear, compelling communications strategy.
Proven track record of leading high-performing team.
Strong experience of broadcast and digital production.
Strong understanding of digital marketing, audience segmentation, social media landscape and KPIs.
B2B marketing experience is preferred, but not required.
Excellent problem solving, negotiation and decision-making skills.
Excellent written/verbal communications skills and strong presentation skills
Strong interpersonal, relationship-building, negotiation and influencing skills
Agency management experience and proven ability to inspire agency performance.
Excellent analytical, quantitative, organizational and prioritization skills.
Must be innovative, proactive and a strong team player.
Works well under pressure and tight deadlines.
Proven leadership experience overseeing a team.
Project management of large-scale initiatives.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Work out of the Philadelphia HQ office 4x per week.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years
Job Summary
The Senior Manager, Brand IMC plays a critical role in driving our enterprise growth targets and is responsible for leading the planning, strategy, creative development and implementation of Comcast Business’ brand and enterprise advertising campaigns to fuel Comcast Business’ brand position and business growth among the Enterprise segment. In partnership with key business leads and cross-functional partners, the Senior Manager will develop best-in-class Integrated Marketing Communications plans and campaigns including, but not limited to broadcast TV, online video, radio, display, social and print that align with brand objectives and achieve enterprise awareness, consideration, and growth for Comcast Business. The ideal candidate will excel in a fast-paced B2B environment with flexibility to react to market changes, possess strong strategic thinking with the ability to problem solve and collaborate across a wide variety of stakeholders, can lead and motivate agencies, and be able to influence across all levels of the organization.
Job Description
Core Responsibilities:
Oversee and lead creative development and execution across all brand and enterprise media (TV, radio, digital, print, etc.).
Drive communications strategy for high-level brand and enterprise audience based on consumer insights and business objectives.
Develop thorough marketing campaign briefs rooted in research, proven go-to-market strategies, top-performing messaging and the needs/priorities of the business.
Drive cross-functional collaboration and provide leadership and guidance to cross-functional teams to ensure campaign strategy, creative, and messaging alignment across all marketing communications.
Partners with media team to execute and influence relevant media plans for marketing programs to drive brand awareness and consideration.
Lead and foster the day-to-day advertising agency relationship to deliver strategic end to end advertising campaigns on time and within budget.
Lead multiple large-scale projects simultaneously.
Manage campaign budgets.
Consistent exercise of independent judgment and discretion in matters of significance.
Other duties and responsibilities as assigned.
Skills & Requirements:
Experience in the directing and development of advertising campaigns.
Expertise in applying consumer insights to business objectives and developing a clear, compelling communications strategy.
Proven track record of leading high-performing team.
Strong experience of broadcast and digital production.
Strong understanding of digital marketing, audience segmentation, social media landscape and KPIs.
B2B marketing experience is preferred, but not required.
Excellent problem solving, negotiation and decision-making skills.
Excellent written/verbal communications skills and strong presentation skills
Strong interpersonal, relationship-building, negotiation and influencing skills
Agency management experience and proven ability to inspire agency performance.
Excellent analytical, quantitative, organizational and prioritization skills.
Must be innovative, proactive and a strong team player.
Works well under pressure and tight deadlines.
Proven leadership experience overseeing a team.
Project management of large-scale initiatives.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Work out of the Philadelphia HQ office 4x per week.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years