L Oreal USA
Director, Retail Marketing, Armani Beauty
L Oreal USA, New York, New York, us, 10261
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Director, Retail Marketing, Armani Beauty
New York, NY, New York
Apply now (https://careers.loreal.com/en_US/jobs/ApplicationMethods?jobId=185644)
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Permanent
New York
New York, NY
Marketing
Full - Time
16-Jul-2024
Job Title Director, Retail Marketing – Armani Client Experience
Division: Luxury Products Division
Location: NY, 10 Hudson Yards
Reports To: AVP, Omni Client Experience - Armani
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.
What You Will Do:
The Director, Omni Client Experience – Retail Marketing for ARMANI beauty in the US will lead the development & execution of omni client experiences across all retail channels and retailers, with a particular focus on retail marketing operations and hallmarks. With a sharp client-centric mindset, this critical role requires a high level of operational excellence and will be responsible for all retail programs and animations, including promotional development, gifts with purchase and PLV management.
The ideal candidate is a highly experienced self-starter & entrepreneurial thinker who will influence multiple cross-functional teams including our global brand partners as a thought leader, advocating for the US client & market needs.
Job Duties and Accountabilities
High level of operational excellence
US leadership of retail and trade marketing operations with a focus on hallmarks and brand animations
Develop and execute a comprehensive retail marketing strategy that aligns with overall brand objectives and drives profitable growth.
Analyze and optimize the effectiveness of retail marketing efforts, constantly seeking opportunities to maximize ROI and exceed KPIs.
Foster strong relationships with cross-functional partners, including DMI, Sales, Category Marketing, Creative, and E-commerce, to ensure seamless integration of retail marketing efforts.
Be a passionate brand steward, ensuring consistent brand messaging and visual identity across all retail touchpoints.
Stay ahead of the curve on emerging retail trends, technologies, and consumer behaviors, proactively identifying opportunities to elevate the brand and drive innovation.
Deliver consistent year-over-year growth in key performance indicators, including retail sales, product margin growth, ROI of activations and E&O reduction.
Track, measure, and report on the performance of all retail marketing activities, providing actionable insights and recommendations to optimize future initiatives.
Manage and optimize the retail activations budget, ensuring efficient resource allocation and maximum return on investment.
Key Challenges, Issues and Complexity
Balancing Brand Consistency with Retailer Demands: This role requires a delicate balance between maintaining the brand's unique identity and voice while adapting to the specific requirements and promotional calendars of various retail partners. This often involves negotiating win-win solutions that meet both the brand's long-term objectives and the retailer's immediate needs, ultimately enhancing the consumer experience.
Adapting to the Evolving Retail Landscape: With the rapid evolution of consumer behavior, digital channels, and retail technology, this role demands constant analysis and strategic adaptation to stay ahead of the curve. This involves evaluating and integrating emerging channels (e.g., social commerce), adopting data-driven approaches to personalization and targeting, and leveraging innovative in-store technologies to enhance the consumer experience and drive sales.
Navigating a Complex Operational Structure: Success depends on effectively collaborating with multiple internal stakeholders across various levels and departments, and leading complex projects through highgly detailed project management. This requires strong communication, influencing skills, and adaptability to align priorities, gain buy-in on initiatives, and navigate evolving work processes to drive results in a dynamic corporate environment.
Organization Structure and Key Working Relationships
Armani Omni Client Experience team, reporting into Armani Marketing
The Nature of the Relationship
Frequency, purpose, result of the relationship?
The Communication Method: Verbal, written, visual
Job Dimensions
This role is responsible for the development, management and analysis of departmental budget.
1 direct report, Assistant Manager, Retail Marketing
Area(s) of Impact
This role directly manages the planning and execution of trade and retail marketing activities, including promotions, gifting, PLV and animations
Other Key Metrics
This role is accountable for the planning, allocation and spend for retail marketing and brand animations
What We Are Looking For:
Required Qualifications:
Bachelor’s degree required
8-10 years of industry, project management or marketing experience
Experience working on a multifunctional team
Strong knowledge and awareness of beauty industry, market and competitive trends
Self-motivated, results-oriented, creative thinker
Effective negotiation, communication and organizational skills.
Attention to detail, customer-service orientation and creativity in problem solving
Highly proficient in the use of Microsoft Office programs including Power BI, Adobe, Salesforce
Preferred Qualifications:
Strong interpersonal and communication skills to effectively manage relationships with international internal and external teams.
Strong execution, leadership and decision-making skills
Ability to clearly articulate direction and strategies, drive forward goals and objectives, participate in senior- level management decision making, and facilitate operational excellence at all levels.
What’s In It For You:
Salary Range : $140,100 - $203,200
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected] . If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
Director, Retail Marketing, Armani Beauty
New York, NY, New York
Apply now (https://careers.loreal.com/en_US/jobs/ApplicationMethods?jobId=185644)
Back
Permanent
New York
New York, NY
Marketing
Full - Time
16-Jul-2024
Job Title Director, Retail Marketing – Armani Client Experience
Division: Luxury Products Division
Location: NY, 10 Hudson Yards
Reports To: AVP, Omni Client Experience - Armani
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.
What You Will Do:
The Director, Omni Client Experience – Retail Marketing for ARMANI beauty in the US will lead the development & execution of omni client experiences across all retail channels and retailers, with a particular focus on retail marketing operations and hallmarks. With a sharp client-centric mindset, this critical role requires a high level of operational excellence and will be responsible for all retail programs and animations, including promotional development, gifts with purchase and PLV management.
The ideal candidate is a highly experienced self-starter & entrepreneurial thinker who will influence multiple cross-functional teams including our global brand partners as a thought leader, advocating for the US client & market needs.
Job Duties and Accountabilities
High level of operational excellence
US leadership of retail and trade marketing operations with a focus on hallmarks and brand animations
Develop and execute a comprehensive retail marketing strategy that aligns with overall brand objectives and drives profitable growth.
Analyze and optimize the effectiveness of retail marketing efforts, constantly seeking opportunities to maximize ROI and exceed KPIs.
Foster strong relationships with cross-functional partners, including DMI, Sales, Category Marketing, Creative, and E-commerce, to ensure seamless integration of retail marketing efforts.
Be a passionate brand steward, ensuring consistent brand messaging and visual identity across all retail touchpoints.
Stay ahead of the curve on emerging retail trends, technologies, and consumer behaviors, proactively identifying opportunities to elevate the brand and drive innovation.
Deliver consistent year-over-year growth in key performance indicators, including retail sales, product margin growth, ROI of activations and E&O reduction.
Track, measure, and report on the performance of all retail marketing activities, providing actionable insights and recommendations to optimize future initiatives.
Manage and optimize the retail activations budget, ensuring efficient resource allocation and maximum return on investment.
Key Challenges, Issues and Complexity
Balancing Brand Consistency with Retailer Demands: This role requires a delicate balance between maintaining the brand's unique identity and voice while adapting to the specific requirements and promotional calendars of various retail partners. This often involves negotiating win-win solutions that meet both the brand's long-term objectives and the retailer's immediate needs, ultimately enhancing the consumer experience.
Adapting to the Evolving Retail Landscape: With the rapid evolution of consumer behavior, digital channels, and retail technology, this role demands constant analysis and strategic adaptation to stay ahead of the curve. This involves evaluating and integrating emerging channels (e.g., social commerce), adopting data-driven approaches to personalization and targeting, and leveraging innovative in-store technologies to enhance the consumer experience and drive sales.
Navigating a Complex Operational Structure: Success depends on effectively collaborating with multiple internal stakeholders across various levels and departments, and leading complex projects through highgly detailed project management. This requires strong communication, influencing skills, and adaptability to align priorities, gain buy-in on initiatives, and navigate evolving work processes to drive results in a dynamic corporate environment.
Organization Structure and Key Working Relationships
Armani Omni Client Experience team, reporting into Armani Marketing
The Nature of the Relationship
Frequency, purpose, result of the relationship?
The Communication Method: Verbal, written, visual
Job Dimensions
This role is responsible for the development, management and analysis of departmental budget.
1 direct report, Assistant Manager, Retail Marketing
Area(s) of Impact
This role directly manages the planning and execution of trade and retail marketing activities, including promotions, gifting, PLV and animations
Other Key Metrics
This role is accountable for the planning, allocation and spend for retail marketing and brand animations
What We Are Looking For:
Required Qualifications:
Bachelor’s degree required
8-10 years of industry, project management or marketing experience
Experience working on a multifunctional team
Strong knowledge and awareness of beauty industry, market and competitive trends
Self-motivated, results-oriented, creative thinker
Effective negotiation, communication and organizational skills.
Attention to detail, customer-service orientation and creativity in problem solving
Highly proficient in the use of Microsoft Office programs including Power BI, Adobe, Salesforce
Preferred Qualifications:
Strong interpersonal and communication skills to effectively manage relationships with international internal and external teams.
Strong execution, leadership and decision-making skills
Ability to clearly articulate direction and strategies, drive forward goals and objectives, participate in senior- level management decision making, and facilitate operational excellence at all levels.
What’s In It For You:
Salary Range : $140,100 - $203,200
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected] . If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.